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Selling Pink Phones
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Ghani Kunto
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Selling pink phones still work in getting more female customers ... if you're still in 2005
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Selling Pink Phones
1.
Selling Pink Phones
2.
Remember the success of Motorola
RAZR Pink? (yes? congrats, you’re old)
3.
That was before That
was when Facebook was still called THE Facebook
4.
In the days
of feature phones, color was a selling feature but those days are long gone
5.
Find more presentations on
mobile customer behavior on http://www.mobileyouth.org
6.
Women are chief decision
makers in households 43% of decisions are made by woman 31% of decisions are made together source: mobileyouth report
7.
But when was
the last time you saw a pink fridge or a pink car?
8.
Did you really
think a different color scheme is a game changer?
9.
Your customer looks
at your product and wonder if it helps fulfill her social need to belong and be significant Regardless of gender:
10.
Your customer looks
at your marketing and wonder “where am I in this story?” Regardless of gender:
11.
Your customer looks
at your marketing and wonder “where am I in this story?” Regardless of gender: That’s being optimistic
12.
Your customer buys
on peer recommendation not your ads Regardless of gender: banner blindness is universal
13.
Demographic segmentation holds ever
less relevance Just an iranian girl in tehran doing parkour (from facebook page: iranian parkour girls)
14.
Purchase preference & buying
behavior are better predicted by interests & passions
15.
Purchase preference & buying
behavior are better predicted by interests & passions Not exactly addressed by a different paint job
16.
Find more presentations on
mobile customer behavior on http://www.mobileyouth.org