1. Corporate Presentation
In this presentation we will discuss Tummax. Bringing together Entrepreneurs and Investors. Entrepreneurs with
great businesses. Investors with the experience, the network and the means. It’s about building relationships
between Entrepreneurs & Investors. Achieving exponential growth together.

2. Capital Raise Journey
2
S E C T I O N O N E
2
Week 11-
12
Week9-
10
Week7-8Week5-6Week3-4Week2Week
1
Engagement signed with
Client
01
Lining up interested
Investors from our
Investor base
03
Setting up calls between
Client and Investors
05
Closing first investment
07
Teaser drafted and send
out amongst our Investor
base
02
Preparing capital raise
package for Investors
04
Investors entering under
NDA, performing Due
Diligence
06

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As an entrepreneur you
aim for the stars to at
least reach the moon. This
also implies you are not
settling for a ‘lifestyle’
business
Aim for the Stars
You realize that investors
expect exponential growth
from your business, so
their risk/return tradeoff is
balanced
Exponential Growth
But how are you going to
reach them? Who are the
right investors? Where are
they?
How to reach out
Right now you know the
direction, but it’s unclear
to make that next step
Vague Outlook
It would be great to have
investors on board that
could help you achieve the
goals that you have set for
your business
Investors
You’re business is doing well. You feel it is ready to really take off. For this next step you are looking for a partner, investor, financer. Everybody
close to you has been approached already. Now you are looking for an outside investor. But where or how or who?

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Options out there – Lost in the Woods
S E C T I O N T H R E E
You have tried to reach out to
various venture capital firms, but
they are not getting back to you
Venture Capital
You are still a couple of years of
from listing on an exchange
IPO
You’ve tried your utmost to
bootstrap your business as much
as possible
Bootstrapping
You have reached out to all your
close relatives and friends
Family & Friends
Your product already is being
sold, no need to test your ‘proof
of concept’
Crowd Funding

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You have a great business and want to grow. To
finance your growth you need capital. So you
want to reach out to investors. Make sure you are
prepared. Do you have the right tools in your
toolbox.
The Tools
Are you sure you want to attract investors? Are you
ready to lead the company through exponential
growth?
Choose the right tools
Before running after investors, first determine the
right strategy for your company.
Sharpen the axe
Make sure you have the right attitude. We call this
ABR, Always Be Raising!
Execute

6. The Investor
6
S E C T I O N F O U R
See, Read and Hear
We remember 80% of what we
see, 20% of what we read and
10% of what we hear
Brain
Almost 50% of your brain is
involved in visual processing
Words on web
28% of words on a web page are
actually read on an average visit
80%
50%
28%
Comprehension
Our rate of understanding of
instructions, labels and
directions with text and
illustrations is 95%
95%Tell your story
Looking for an investor is like dating. Of course
the investor analyzes the opportunity based on
logic, but still takes an emotional decision. So
instead of just going after the brain, you should
be going after the heart of the investor. They
want to hear your story. Tell them about your
journey. How you conquered challenges and how
you came out as a hero.
Our brain is hardwired for storytelling. In
our hyper-connected world, in order to
stay relevant we need to tell our story
across different media. Each medium will
add a different level of depth to your story,
each piece enhancing the story while
constantly feeding the conversation

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Spread your message.
Reach a wider audience.
Arise above the murmur of
the crowd
Podcast
Show the audience where
you and your business are
standing currently
Corporate
Presentation Establish the click. Be
contagious. Make the
investor your fan. Become
their hero.
Webinar
Attract attention. Present
the opportunity
TEASER
Set the frame, provide the
background, identify the
trends, explain the
developments,
BLOGS
Get organized. Offer
insight. Allow a look inside
your business
Dataroom
Be clear. Be transparent.
Agree on the rules of the
game
Investor
Communication

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Meet Our General Partners
S E C T I O N F I V E
Egbert Hennen
Sales Director
More than 30 years of sales experience
in various industries, from real estate,
to legal and financial services. Has set
up successful franchises in different
industries in Europe.
www.egberthennen.com
Gideon Blaauw
Operations Director
Trained as an International Tax Lawyer,
spend the past 15 years with the Big4
Auditing and Financial Services firms in
Europe, Asia and the Americas.
Specialized in international financial
structuring for HNWI’s and Funds.
www.blueoceanmen.com/wp

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Teaser
S E C T I O N S I X
 Be attractive
 Get attention
 Present the opportunity
 Aim for next step
Show your company from the best possible angle.
Be attractive
Make sure you’re remarkable.
Get attention
Be clear and what’s in it for the investor
Present the opportunity
This is often the first time an investor is introduced to your business.
The main purpose is to get the attention and make it as attractive as
possible in order to move to the next step.
Teaser
Aim for the next step
No investment decisions are made at this stage. Make
sure the investor has sufficient appetite to move to the
next level

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Corporate Presentation
S E C T I O N S I X
 Show the audience
where you and your
business are
standing currently
 Allow the investor to get to
know your Team, Product,
Financials & Offer
Present the key members. What is their track record,
individually and as a team.
Present your Team
Show how your product is solving a major problem in
your market
Present your Product
Provide an overview of your financial performance in the
past and future
Present your Financials
This is still the most used tool in investor communication. It allows you
to provide an overview of the entire business. The trick is to not
overload the presentation with information. It should be concise and to
the point. Your objective is to convince the investor to invest in your
business.
Corporate Presentation
Present your Offer
What are you willing to offer in exchange for an
investment by the investor

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Blogs
S E C T I O N S I X
 Set the frame
 Provide the
background
 Identify the trends
 Explain the
developments
Define what industry, market or niche you are covering.
Set the frame
What is your angle. Where are you coming from.
Provide the background
Provide insight in what you believe will be the direction of
market place.
Identify the trends
Amongst Baby Boomers, Gen-X and Millennials, blogs is by far the most
consumed type of content these days. Anyone interested in a certain
topic, will dive deeper into the rabbit hole through a blog. It is a great
way to build authority, but like many other things in life, it doesn’t
happen overnight.
Blogs
Explain the developments
Identify the opportunities and show you are leading the
pack

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Podcast
S E C T I O N S I X
 Spread your message
 Reach a wider
audience
 Arise above the
murmur of the crowd
By using an interview technique, you allow yourself to
break from the standard corporate chatter that investors
are used to receive
Spread your message
Investors are also people. There are the one that love to
read, talk, write, participate and there are the ones that
want to listen.
Reach a wider audience
Distinguish yourself. A one-on-one conversation allows
for a different dynamic.
Arise above the murmur of the crowd
For long the podcast has been an underground medium. Only recently it
has gone mainstream. It is a great tool to reach an audience that
prefers to listen to an intimate conversation involving you and your
business.
Podcast

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Webinar
S E C T I O N S I X
 Establish the click
 Be contagious
 Make the investor
your fan
 Become their hero
By using an interview technique, you allow yourself to
break from the standard corporate chatter that investors
are used to receive
Establish the click
Investors are also people. There are the one that love to
read, talk, write, participate and there are the ones that
want to listen.
Be contagious
Distinguish yourself. A one-on-one conversation allows
for a different dynamic.
Make the investor your fan
This is by far the greatest selling tool available to you. Here you can
shine in front of a large audience and not once but multiple times. Show
the road to your success and how you have overcome the challenges.
Invite them to join you on your journey.
Webinar
Become their hero
Make sure you’re legally protected when sharing
information with potential investors

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Data room
S E C T I O N S I X
 Get Organized
 Allow a look into your
business
 Offer Insight
 Share protected
Before the potential investors are getting access to your
company’s documentation, you want to make sure
everything is easily accessible and classified.
Get Organized
It’s now time to allow the potential investors to get a look
behind the scenes.
Allow a look into your business
When you pull away the curtain, the investor wants to get
a clear understanding on how your business runs.
Offer Insight
After the investor has shown real interest in your business, you’re
offering him the opportunity to take a closer look. The easiest and most
secure way to do this, is by setting up a virtual data room that allows
anybody to review your business from anywhere, as long as you agree
to it.
Data room
Share protected
Make sure you’re legally protected when sharing
information with potential investors

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Investor Communication
S E C T I O N S I X
 Be clear
 Be transparent
 Agree on the rules
of the game
From the get go it should be crystal clear how the deal
looks like that you are presenting.
Be Clear
Make sure that everything supporting that deal (ie.
financials, valuation, legal, corporate) is accessible and
leads to the same conclusion
Be Transparent
Close the deal! Work out any pending items and make
sure all parties are signing
Agree on the rules of the game
Now we’re getting to the most important part of the process. You have
an investor that’s interested and wants to become part of your
business. It is time to close the deal with him. In this stage everything
needs to go very smooth. Therefore it’s important that all has been
prepared in detail in advance.
Investor Communication

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✉ hennen@tummax.com
📞+5999 521 1706
We are here to help you Working 24/7/365
Get In Touch egbert.hennen
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