The document provides an overview of session 4 of a course on building a successful business using the internet. It discusses completing a site content blueprint, assessing monetization options, and refining the site concept based on keywords and monetization mixes. Students are encouraged to think about monetization from the start to avoid future issues and consider various models like affiliate marketing, ads, ecommerce before committing to a domain name.

1. Insert institution’s name. Building A Successful Business Using The Internet Session 4 – Welcome Back! Insert institution’s name. Building a Successful Business on the Internet Session 4 - Welcome Back! (How was your חג ?)

5. Tobi’s Pruned And Sorted MKL

6. Keyword Anomalies

7. Site Content Blueprint

9. 15 Minute Break…

10. The #1 Mistake – Starting At The M

13. The C-T-P-M Process