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UX 101 - Presentation for Werk1 München

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A short introduction on UX for the Werk1 program in München.

Publié dans : Design
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UX 101 - Presentation for Werk1 München

  1. 1. HI, I’M GIJS VAN ZON PRONOUNCED GUYS VAN ZON
  2. 2. EXPERT IN UX FROM THE NETHERLANDS
  3. 3. 3 YEAR STARTUP MENTOR
  4. 4. AND BOY AM I WRONG A LOT
  5. 5. TODAY WHAT WHY HOW
  6. 6. I ♥ UX
  7. 7. I REALLY ♥ UX
  8. 8. UX IS GREAT It’s more then just a beautiful, clean and intuitive product
  9. 9. UX IS GREAT You really get to know your users
  10. 10. UX IS GREAT You get to be curious and experiment a lot
  11. 11. UX IS GREAT You get to be wrong and it’s the best thing ever
  12. 12. UX IS GREAT You get to make choices based on the evidence of usability tests
  13. 13. UX IS TELLING A STORY A virtual, physical and human to human story
  14. 14. UX IS TELLING A STORY A story that the user understands
  15. 15. UX IS TELLING A STORY A story that doesn’t surprise them
  16. 16. UX IS A MINDSET Wanting the best solution for your (end)users
  17. 17. USER needs COMPANY feasibility TECHNOLOGY executable
  18. 18. USER needs COMPANY feasibility TECHNOLOGY executable
  19. 19. WHY BE USER-CENTRED?
  20. 20. Kathy Sierra
  21. 21. ABOUT 3 THINGS GET TO KNOW THE USER, BETTER THAN THEY KNOW THEMSELVES
  22. 22. ABOUT EMPATHY Relationship Culture Attitude Loyalty Perception Motivation
  23. 23. ABOUT BEHAVIOUR Tasks Ability Conversation Environment Device
  24. 24. ABOUT ASSUMPTIONS No better way then to start with assumptions Conduct interviews, shadow people Make hypothesis and prove them right or wrong It doesn’t matter what the outcome is
  25. 25. 1.A hypothesis is a statement, not a question. 2.Make it clear. 3.Make it measurable
  26. 26. Assumption Something accepted as true without proof. The belief you want to test. The testable “thing”. An indicator of the outcome. People need our product We believe people like [customer type] have a need for (or problem doing) [need/action/behavior] The smallest thing we can do to prove that need, is [experiment]. We will know we have succeeded when [quantitative/measurable] or [qualitative/observable] outcome Hypothesis Experiment Evidence
  27. 27. HOW QUALITY AND QUANTITY RESEARCH
  28. 28. QUALITY TESTING Interviews Field work / shadowing Co-creation Card sorting sessions User testing Competition research
  29. 29. QUANTITY TESTING Online surveys Analytics A/B testing Feedback forms
  30. 30. DOCUMENT EVERYTHING
  31. 31. Bio Needs Goals Tasks What’s important CREATE PERSONAS
  32. 32. CREATE YOUR PERSONA
  33. 33. CREATE A USER JOURNEY
  34. 34. PRIORITISE & DEFINE LO-FI / HI-FI
  35. 35. LOW FIDELITY Focus on users flow, needs
  36. 36. HIGH FIDELITY Focus on language, design
  37. 37. TEST TEST TEST
  38. 38. USER TESTING / INTERVIEWS Ask to think aloud Don’t ask leading questions Don’t ask closed questions Don’t talk, listen Don’t sell your product, focus on solving the problem
  39. 39. USER TESTING / INTERVIEWS Always use real content
  40. 40. USER TESTING / INTERVIEWS They’re always right
  41. 41. BE FAST, LEAN & MODULAR MOST OF ALL, ENJOY!

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