Techniques to be applied in building a powerful customer/membership base

1. Building Your Base
Gillian Martin
Trainer, Speaker & Social Entrepreneur
Captivating Solutions Consultancy
captivatingsolutions.ja@gmail.com

2. What one thing appears on the priority list of
many pastors, leaders of ministries,
entrepreneurs and sales persons?

3. This one thing is the need to build their base

4. Many have a strong desire for more members,
more customers or more supporters

5. But what tools can be used to accomplish
these goals and what tools are simply over-
rated?

6. External factors such as public relations and
competition will not build a base as
powerfully as internal resources, capabilities,
quality, sincerity, effectiveness, hard work and
faith ever could

7. Internal Resources & Capabilities
Quality
Sincerity & Effectiveness
Hard Work & Faith

8. Internal Resources &
Capabilities

9. In the text, Contemporary Strategy Analysis,
Robert Grant identifies an organization’s
internal resources and capabilities as the # 1
factor in securing its strength and
sustainability

10. This takes the emphasis from external factors
and bases the success of the organization on
its internal resources such as its people and
their capabilities

11. The important thing is to maximize these
internal resources to the extent that they can
render the organization attractive and viable

12. This may involve doing an audit of the persons
in the organization and maximizing the
spiritual gifts and talents of these persons

13. Quality

14. A base will be built where there is
uncompromising and unquestionable quality

15. A focus on quality requires choosing to do
what is done best

16. Where quality is optimal, there will always be
a demand for more

17. Sincerity & Effectiveness

18. A base grows from a genuine desire to help
others

19. A base grows when there is the ability to:
(i) accurately assess the needs of the target
audience
(ii) show persons how they stand to benefit
from the organization’s offerings
(iii) find the ideal solutions for problems faced
by the target audience

20. Hard Work & Faith

21. A strong drive and hard work will get the job
done but they must be fueled by the faith that
the target will be reached

22. There must be consultations with God and the
faith that God answers prayers

23. With faith, the target will be reached and
surpassed

24. With faith, the base will be built beyond
expectations

25. Matthew 8:13 states, ““Then Jesus said to
the centurion, “Go! It will be done just as you
believed it would””

26. If the target is to grow the base by x%, by x
time, it will be done just as one believes. Go!

27. All honour be to the Most High God,
the Lord Jesus Christ, who enriches
us with the ability to build our base