During “work” hours (a difficult term to nail down given I work for a global company), I help the 25th largest brand in the world, SAP, run better in North America. Specifically I direct marketing strategy to generate demand with companies in the professional services industry. I also blog on Business2Community as well as several SAP internal sites. Mostly my topics center on all things marketing, but I also share insights on business innovation. I’ve had the honor of being nominated “Top Talent” within SAP marketing (twice!), and I’ve garnered quite a few awards. Most excitingly: I work with some of the most phenomenal individuals in the business. Detailed resume available upon request.

1. 1
Ginger Shimp

2. The early years …
2

3. Fast forward …
3

4. My college years were spent across from
Golden Gate Park, on the beach, where I
majored in journalism and graduated …
magna cum laude.
Independence …
4

5. Wedding bells …
5

6. Then it was off to America’s heartland
and the nation’s #1 business school
where I earned my MBA in marketing and
managerial economics.
The windy city …
6

7. A new life …
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8. Now I make my home on top of Mt. Nittany in Happy Valley, aka State
College, Pennsylvania.
I live here with my husband and son.
Happy Valley …
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9. Hi. This is me. An award-wining marketer with 25+ years’ business-to-business experience. Since
2004, I’ve helped companies in myriad industries run better by telling not only the SAP story, but
the stories of our customers and our customers’ customers. Developing content, engaging
channels, deploying tactics in order to educate, stimulate interest and drive demand: Marketing
isn’t just what I do, it’s who I am!
Ginger Shimp
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Ginger Shimp
Senior Marketing Director
Professional Services Industry
SAP AMERICAS
3999 West Chester Pike
Newtown Square, PA 19073
814 / 350-0019
ginger.shimp@sap.com

10. STORY TELLING At SAP, we don’t just sell software, we improve people’s lives. SAP customers
represent 98% of the top 100 most valued brands in the world. That’s an awesome responsibility, a
humbling privilege, and one heck of an exciting journey.
TELE TRAINING What can I say? I work for Tele. As our frontline troops, their ability to communicate
effectively the benefits of our complex solutions can make or break a campaign. I thrive on helping
them be successful and never fail to learn something new in return.
UTILITY PLAYER I’ve produced results for many lines of business but I’ve also taken on team-lead
roles which required that I parachute into the middle of a project about to go off the rails, working
across geographies, business units and disparate agendas to help guide us to a successful conclusion.
MARKETING GURU I’ve concepted and built an online consumer credit monitoring service, helped
launch a pure-play international shipping and logistics company, moved from “Niche Player” to
“Visionary” in the Gartner Magic Quadrant for supply chain planning, beat the long-drive king at one
hole of golf (he 5-putted on a par 3), and since 2004, I’ve been running like never before at SAP!
WRITING AND TALKING My favorite topic is marketing, whether it’s my marketing blog, a university
classroom or an industry association lectern. I’m always communicating.
I love my job …
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11. 01/2001 — 11/2003 PEOPLESOFT/J.D. EDWARDS Chicago, Illinois / Denver, Colorado
Director of Marketing Communications — Supply Chain Management
Splitting my time between Chicago and Denver, I led marketing for our flagship supply chain product in
the US and Canada. I crafted messages and selected channels for integrated campaigns. As a result, I
consistently achieved 60% conversion from marketing to sales leads and increased market share by 4%
during my 2½-year stewardship. Along the way I garnered several marketing awards, and created
lasting friendships both personal and professional.
12/1999 — 11/2000 MARCHFIRST (FKA WHITMAN-HART) Chicago, Illinois
Director, e-Business Strategies and Branding
The dot-com era spawned a brand new way of doing business and I was able to flex my marketing
muscle to help bring a diverse set of businesses into what was viewed as the digital frontier. I was
recruited specifically to develop and implement strategic e-Business marketing plans for organizations
interested in leveraging strategy across the entire value chain. From an animal auction site to a medical
testing facility to a ladies’ cosmetics company, I designed strategic industry models, established
marketing departments within key clients, and even turned my talents inward to create our company’s
e-Business new employee training and mentoring program, resulting in 20% faster time-to-benefit.
Life before SAP …
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12. 09/1998 — 12/1999 TRANS UNION, LLC INTERNET BUSINESS GROUP Chicago, Illinois
Senior Product / Marketing Manager Consumer Internet Products
Back when “terabytes of data” was a big deal, I joined a B2B company to lead the development, rollout
and marketing of an online consumer credit monitoring service based on digital certificate technology
(PKI). We achieve an estimated 21% market penetration during our first full year.
01/1995 — 09/1998 AMERITECH (SBC) Chicago, Illinois
Senior Product / Market Manager
Before the internet, before cell phones and cable TV, I worked at a “Baby Bell” to protect market share
with both B2B and B2C customers during a time of divestiture. I worked with pay phones (yes, pay
phones!) ― where I implemented a price-skimming strategy and rode the market down. I also helped
design a digital bill for corporate customers, a heretofore unheard of proposition.
05/1993 — 12/1994 WILSON SPORTING GOODS, CO. Chicago, Illinois
Senior Marketing Analyst / Associate Brand Manager, Golf Division
I guided golf bag creative with POS resulting in 9% increased market penetration, executed golf ball
product introductions resulting in $100M incremental annual revenue, and supervised advertising on
three consumer print ads and four national TV spots.
Distant history …
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13. Talking out loud …
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January 20-24, 2017
Scottsdale, AZ
December 6-7, 2016
Dallas, TX
March 27-28, 2017
Seattle, WA
April 10-13, 2017
Las Vegas, NV
December 5-6, 2017
Dallas, TXSeptember 19-20, 2017
Washington, DC
August 23-24, 2017
Philadelphia, PA
October 24-25, 2017
Chicago, IL
Click image to view slides.

14. Honors received …
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Click logo to visit site.
2015 - 2019
Proud Board Member
The Silent Warrior Foundation
was set up by Reconnaissance Marines in
memory of their fallen brothers.
Their mission: To provide college scholarships for family
members of Reconnaissance Marines, past and present.
Honored doesn’t begin to capture the feeling …

15. 2014 - 2015
Vice President
Honors received …
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Click logo to visit site.

16. More honors …
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2017
B2B Marketing Exchange Killer Content Awards
“Live Industries”
2017
Marketing Sherpa Readers Choice Award
“Live Industries”
2017
Content Marketing Institute’s
Content Marketing Awards
finalist
“Live Industries”

17. 2011
Platinum MarCom
“SME Nurture”
2012
BMA Gold Key Award
“Gatecrasher”
2011
Gold MarCom
“Gatecrasher”
2010
BtoB Magazine
Best of 2010 Creative
“EIM microsite”
2008
SAP Top Talent
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And more honors …

18. 2002
APICS Magazine
Ad Q
2007
SME@SAP Excellence
Co-Innovation
2003
BMA Gold Key
“Inspiration”
2003
BMA Gold Key
“Robot”
2007
SAP Top Talent
Even more honors …
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19. 05/1991 — 05/1993 CITICORP, NORTH AMERICA Chicago, Illinois
Account Assistant, World Corporation Group
I developed an analytical research and service marketing strategy for a commercial banking division
focused on providing international expansion opportunities for key clients.
11/1989 — 04/1991 DANIEL F. ROBERTS PUBLIC RELATIONS Chicago, Illinois
Senior Account Executive
I managed all aspects of a full communications and marketing services firm specializing in fine dining
area restaurants and food industry clients.
06/1987 — 10/1989 KETCHUM ADVERTISING Chicago, Illinois
Account Coordinator
I assisted client services teams for Sara Lee, Quaker Oats and Nestle; aided the strategic market
overview of large untapped category segments for consumer packaged goods and global food industry
companies.
Pre-MBA …
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20. KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993
Master of Management degree cum laude in marketing & managerial economics
GPA: 3.26 / 4.0
UNIVERSITY OF SAN FRANCISCO MAY 1987
Bachelor of Arts degree magna cum laude in communication arts / journalism
GPA: 3.83 / 4.0; Dean’s List
CHICAGO WINE SCHOOL APRIL 1989
Connoisseur’s Certificate in California Reds
GPA: 4.0 / 4.0
Lessons learned …
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21. AMERICAN MARKETING ASSOCIATION 2002 — PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996
Management Certificate in Telecommunications
Certifications …
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INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 — PRESENT
Account Based Marketing

22. Words …
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Click logos to visit blogs.
AdAge (fka BtoBlog)
I was invited to be part of the original team of featured bloggers, I explored
the world on B2B marketing … in print.
SAP Community Network
I am a contributor to the SAP Community Network blogs that support SAP
key marketing topics with insight, inspiration and ideas.
LinkedIn
I blog on LinkedIn on marketing and general business topics, as well as
whatever inspiration hits me.
D!gitalist Magazine
I am a guest blogger on marketing and innovation topics for SAP.

23. Contact me …
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1-814 / 350-0019
GingerShimp@gmail.com
/GingerShimp
Detailed resume available upon request.

24. Thank you …
Work samples 
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25. Work Samples …
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Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media

26. Work Samples …
Objective
Simplify the way in which we market to
the SME audience by creating a campaign
and message map to clearly position SAP
for SME.
Success Stats
 Inquiry L1s: 4,431
 Routed L1s: 1,423
 Leads: 56
 MGOs: 3
 MGO Value: $25,001
 Pipe Influenced Generated (# Opp): 105
 Pipe Influenced Generated (Value): $18,829,699
 Influenced Generated Sold (# Opp): 19
 Influenced Generated Sold (Value): $1,101,175
 Existing Pipe Touched Sold (# Opp): 59
 Existing Pipe Touched Sold (Value): $10,456,217
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SME Nurture

27. Gatecrasher
Success Stats — Short Term
Within the first three weeks, the
program had generated:
 30% visit rate
 Three “Hot” leads
 90 “Warm” leads
Success Stats — Mid Term
 As of November 15, 2011:
 20 MGOs
 Projected Pipeline of ~$700K
 10 “Hot” Leads to-date
 28% Web Site Visit Rate
 92% of Visitors view the Value
Proposition
 75% of People who view the Value
Proposition page (with logos),
continue to view all remaining pages on the site.
2011
Gold
MarCom
award
Business Marketing Association’s
2012 Gold Key Award
Work Samples …
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28. Follow Us:
The Objective
Design a Nurture Portal to
engage qualified prospects
regardless of their level of
interest.
The Methodology
 Thoroughly analyze two years worth of responder information
 Align content to each stage of the funnel
 Develop a Scoring Model to apply to visitor behavior
The Challenge
Aligning content to the appropriate
stage of the funnel revealed
several gaps, which we addressed
with the creation of new content.
This new content has adaptive re-
use throughout Global marketing.
The Result
The SAP Enterprise Information
Management nurture portal,
designed specifically to identify
and nurture both new and
existing but fallow leads.
The Strategy
Integrate interactive assets and
offers to engage prospects more
thoroughly and widen the funnel of
prospects who would be introduced
to our solutions.
EIM Micro Site
2010
BtoB Magazine’s
Best of 2010 Creative
Work Samples …
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29. 2003 Direct Mail to prospects
 3% response rate
 $175 cost per responder (fully loaded)
 147 MQLs
 $1,500 cost per MQL
Work Samples …
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Robot

30. 2002 Direct Mail to installed base
 Multi-phase, dimensional
 37% response rate
 $31 cost per responder (fully loaded)
 65 MQLs
 $1,488 cost per MQL
Work Samples …
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Inspiration

31. Work Samples …
31

32. To be continued …
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