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Til$ng	
  Point	
  Confiden$al	
  
FUNDING AND
PUBLISHING
OPTIONS FOR
INDEPENDENT
DEVELOPERS
DUMB
MONEY
SMART
MONEY
JULY 20...
Til$ng	
  Point	
  Confiden$al	
  
WHO AM I?
GIORDANO BRUNO CONTESTABILE
VP Product Management & Revenue, Tilting Point
Pre...
Til$ng	
  Point	
  Confiden$al	
  
New generation mobile partner
for top independent game developers
WHO ARE WE?
TM
Focus o...
Til$ng	
  Point	
  Confiden$al	
  
An innovative platformer from 1337+Senri
with cutting-edge graphics, starring a lovable,...
Til$ng	
  Point	
  Confiden$al	
  
Tower offense and defense game
with a collectible card game twist
from Uber Entertainmen...
Til$ng	
  Point	
  Confiden$al	
  
LET’S GET STARTED
ENOUGH ABOUT US
Til$ng	
  Point	
  Confiden$al	
  
IN THE OLD DAYS…
Publishers were needed because of:
Very high
cost of
development
Retail...
Til$ng	
  Point	
  Confiden$al	
  
AS A RESULT
Publishers held sway,
and terms weren’t
favorable to developers
8
Til$ng	
  Point	
  Confiden$al	
  
NO OR LIMITED
IP OWNERSHIP
9
Til$ng	
  Point	
  Confiden$al	
  
HIGH COST
STRUCTURES
AND LOW
ROYALTIES
Resulting in low chance
of receiving any over
lif...
Til$ng	
  Point	
  Confiden$al	
  
LIMITED CREATIVE CONTROL
11
Til$ng	
  Point	
  Confiden$al	
  
APPROVAL PROCESS
OFTEN ARBITRARY
12
Til$ng	
  Point	
  Confiden$al	
  
FREQUENT CRUNCHES
And “death marches”
13
Til$ng	
  Point	
  Confiden$al	
  
WHAT HAS
CHANGED?
(WHAT WAS THE TILTING POINT !?)
14
Til$ng	
  Point	
  Confiden$al	
  
No physical distribution infrastructure needed
Platform barrier of entry effectively eli...
Til$ng	
  Point	
  Confiden$al	
  
Cheaper and more accessible engines
Smaller teams
Shorter development cycles
Unlimited u...
Til$ng	
  Point	
  Confiden$al	
  
WHAT CHANGED?
AUDIENCE HAS BECOME
SIGNIFICANTLY LARGER AND BROADER
100MFROM
“GAMERS”
2BT...
Til$ng	
  Point	
  Confiden$al	
  
The work doesn’t
end with a
big launch
In fact, that’s just
the beginning
WHAT
CHANGED?
...
Til$ng	
  Point	
  Confiden$al	
  
BUT GOING ALONE
IS STILL DAUNTING
19
Til$ng	
  Point	
  Confiden$al	
  
PRODUCTION
VALUES AND
COSTS ARE
RISING
GOING ALONE
IS DAUNTING
20
Til$ng	
  Point	
  Confiden$al	
  
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
$5.00
Jan-12
Feb-12
Mar-12
Apr-...
Til$ng	
  Point	
  Confiden$al	
  
MORE AND MORE GAMES
RELEASED EVERY MONTH
GOING ALONE IS DAUNTING
Number of game
submissi...
Til$ng	
  Point	
  Confiden$al	
  
MAKING GAMES IS NOT
JUST ABOUT MAKING GAMES
GOING ALONE IS DAUNTING
Domain knowledge is ...
Til$ng	
  Point	
  Confiden$al	
  
WHAT TO LOOK FOR
IN A PUBLISHING DEAL?
24
Now that the playing field is tilted
in the de...
Til$ng	
  Point	
  Confiden$al	
  
WHAT TO ASK FOR
Depending on factors such as level of completion
of the game and investm...
Til$ng	
  Point	
  Confiden$al	
  
WHAT ARE
YOUR OPTIONS?
26
Til$ng	
  Point	
  Confiden$al	
  
WHAT ARE
YOUR OPTIONS?
BOOTSTRAPPING
VCs AND ANGELS
CROWDFUNDING
PLATFORMS
INCUBATORS
& ...
Til$ng	
  Point	
  Confiden$al	
  
PROS
No external pressure
Complete creative control
No dilution
Availability of
affordab...
Til$ng	
  Point	
  Confiden$al	
  
PROS
No dilution
Creative control
(but careful about
upsetting your backers!)
Crowdfundi...
Til$ng	
  Point	
  Confiden$al	
  
PROS
Office space
Some funding (often limited)
Mentorship
Introductions to investors,
pl...
Til$ng	
  Point	
  Confiden$al	
  
PROS
Access to
sizeable funds
Access to other investors,
talent and resources
CONS
Stron...
Til$ng	
  Point	
  Confiden$al	
  
PROS
Strong production and
marketing support
through the whole
development cycle
Guarant...
Til$ng	
  Point	
  Confiden$al	
  
PROS
Full-service support
(development, marketing,
operations, business)
Funding without...
Til$ng	
  Point	
  Confiden$al	
  
CONCLUSIONS
34
Til$ng	
  Point	
  Confiden$al	
  
Best partner depends
on genre, platform, scope,
team and goals
ONE SIZE FITS ALL
DOESN’T...
Til$ng	
  Point	
  Confiden$al	
  
In today’s market, developers
have more options and more
negotiating power
POWER
SHIFT
36
Til$ng	
  Point	
  Confiden$al	
  
Creative control
and not
relinquishing
IP ownership
are key to building
a long-term busi...
Til$ng	
  Point	
  Confiden$al	
  
You will be working with your
partner at least through the
game’s lifecycle - better enj...
Til$ng	
  Point	
  Confiden$al	
  
Managing all aspects
of a business is harder
Most developers need partners
MAKING A GAME...
Til$ng	
  Point	
  Confiden$al	
  
QUESTIONS?
www.tiltingpoint.com
hello@tiltingpoint.com
twitter - @tiltingpoint	
  
giord...
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Til$ng
 Point
 Confiden$al
 
AS A RESULT
Publishers held sway,
and terms weren’t
favorable to developers
8

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