Our mission: Connect the world's professionals to make them more productive and successful.
Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
This image represents two things.
The first is A/B testing…sending some users each way.
But it also represents the fact that data can be confusing and point you in the wrong direction.
And, while it can tell you “what,” it rarely tells you why.