1. Group 99 Presentation
Sean Guilfoyle
Melissa Keane
Domhnall Mac Amhlaigh
Ann Marie Moffatt
S

2. Introduction
S For our presentation we are introducing Carton House Hotel.
S Carton House Hotel is located just outside the town of Maynooth.
S It was built in 1170 and it was once the home of the Duke of
Leinster and the Earl of Kildare.
S It was Irelands best known Georgian landscapes and is now a
luxurious 4 star hotel with two golf courses.

3. Social Media

4. Search Engine Optimisation
S SEO involves improving the visibilities of a web page
allowing it to appear more frequently in a search engine.
S Example: Carton House Hotel associated with golf breaks,
Spa breaks and weddings.

5. Online Advertising
S One method of online advertising that Carton House
Hotel utilises very well is search advertisements.
S The second form of online advertising that Carton House
Hotel uses is social media advertising.

6. Measurement
S Measurement is about being able to accurately gauge how
successful your Facebook, Twitter or YouTube page are.
S Carton House Hotel has a active Facebook, Twitter and youtube
page with regular updates and posts.
S These factors would give Carton House Hotel a high Klout score,
S Carton House Hotel should use their customers with high Klout
scores as peer to peer advertising can be 90 percent + more
affective than normal advertising.

7. Recommendations
S Mobile Phone App – Android Development
S Development of Display Advertising – IRFU
S Consumer Forum Page - Blogging
S Social Media – YouTube Development

8. S Carton House Hotel: http://www.cartonhouse.com/
S Facebook: https://www.facebook.com/#!/CartonHouseIreland
S YouTube: : http://www.youtube.com/user/cartonhousehotel
S Twitter: https://twitter.com/#!/CartonHouse