Engage for Success: The 4 Enablers of Employee Engagement
1. #Glassdoor
Click to edit Master title styleClick to edit Master title style
The Four Enablers of
Employee Engagement
January 28, 2015
2. #Glassdoor
Webinar Tips
You can connect to audio using your
computer’s microphone and speakers.
Or, you may select “Use Telephone”
after joining the Webinar.
All lines will be muted to avoid
background noise.
You can ask questions at any time by
typing them into the Questions Pane.
6. #Glassdoor
The Bigger Picture
The context for why Employee Engagement is critical:
The 20th Century model was “Business as Usual.”
MAKE EFFICIENT – aligned but not engaged,
central direction, command and control.
8. #Glassdoor
Transactional or Transformational?
Transactional Engagement
A set of activities or targets
Usually focussed around a survey
Transformational Engagement
Employees integral to developing and delivering the business strategy
Requires deep belief in the power of people to contribute
- new and creative products/services
- outstanding customer/client service and efficiency
A belief that our people are the solution, not the problem
9. #Glassdoor
Key Enabler 1: Strategic Narrative
Strong, visible, empowering leadership provides a strong
strategic narrative about the organisation, where it’s come
from and where it’s going.
This gives a line of sight between the job and the organisation’s vision.
The story is communicated clearly, consistently and constantly.
The past You are here The future
10. #Glassdoor
Key Enabler 2: Engaging Managers
They:
focus their people,
offer scope and
enable the job to get
done
treat their people as
individuals
coach and stretch
their people
11. #Glassdoor
Key Enabler 3: Employee Voice
There is employee voice throughout the organisation, for
reinforcing and challenging views; between functions &
externally; employees are really seen as your key asset – not
the problem.
12. #Glassdoor
Key Enabler 4: Integrity
There is organisational integrity – the values on the wall
are reflected in day to day behaviours.
These expected behaviours are
explicit and bought into by staff.
Keep it real – staff see through
corporate spin quicker than
customers or the public.
Integrity enables trust: no
engagement without trust
15. #Glassdoor
L TO R: Mark Elborne, CEO, North Europe GE; Ronan Dunne, CEO O2; Tanith Dodge, HR Director, Marks & Spencer; Sir Win Bischoff,
Chairman Lloyds Banking Group; Nick Creswell, VP, Technology Thomson Reuters; Andy Harrison, CEO Whitbread; Frances O'Grady TUC;
Martin Donnelly, BIS Permanent Secretary; Neil Bentley Deputy Director General CBI; Ian Powell Chairman and Senior Partner PwC; Rob
Devey CEO UK & Europe Prudential; Ian King CEO BAE Systems; Richard Baker Chairman Virgin Active; Barbara Frost CEO Water Aid;
Peter Cheese CEO CIPD; Bernadette Malone CEO Perth and Kinross council; Marc Bolland CEO Marks & Spencer; Justin King CEO
Sainsbury's; Eric Collins Managing Director Nampak; Steve Mogford CEO United Utilities; David Evans Chairman and CEO Grass Roots
Group; Nita Clarke and David MacLeod, Co-Chairs of the Task Force
Senior Leaders’ Breakfast Seminar
16. #Glassdoor
Happier, more content employees do better work and
increase productivity at your organization.
Why Employee Engagement Matters
17. #Glassdoor
Opower Response
Dec 8, 2014 – Employer Brand Manager
Thanks for the review and diving into our company culture. It’s nice to hear you
are feeling this way – and you are right about the conference rooms! Good
thing we’re heading to a much larger office space in May. Less
69%
Why Employee Engagement Matters
of Glassdoor members agree their
perception of a company improves after
seeing an employer respond to a review
18. #Glassdoor
say that it’s important to
work for a company that
embraces transparency
96%of job seekers
21. #Glassdoor
Glassdoor Job Seeker Stats on Reviews
say that employee
ratings and reviews
are influential when
deciding where
to work
are more likely to
visit a company’s
career site after they
view its profile and
read employee
reviews
read online reviews
before forming
an opinion about
a company
over
23. #Glassdoor
Checklist for Encouraging Employee Feedback
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to “let their voice
be heard”
Communicate during team meetings that
you would like to hear from employees
24. #Glassdoor
Listen to Employees
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
86%
At Glassdoor we are giving
These are our 5 employee engagement strategies that reinforce each enabler.
This is how Glassdoor is an enabler of finding out where you are with your journey by way of assessing the feedback.
David has talked about the 4 things that enable employee engagement and now Steve will talk about what Glassdoor gives you by way of feedback on your journey
Reviews
Employer Branding
Talent analytics
Reputation
Having a solid employee engagement plan can turn current employees into brand ambassadors, amplifying your recruitment efforts year-round. Studies validate that happier, more content employees do better work and increase productivity at your organization—and contribute to your overall employer brand strategy.
Having a solid employee engagement plan can turn current employees into brand ambassadors, amplifying your recruitment efforts year-round. Studies validate that happier, more content employees do better work and increase productivity at your organization—and contribute to your overall employer brand strategy.
Candidates want realistic job previews before they go and apply to work for your organization. Your
employees know your company and what each job
entails best! Leverage them to promote your company and uncover areas for improvement.
Alicia speaking
Alicia speaking
Remember: No company is perfect! Research shows that candidates want to see the good and the “needs to be improved” sides of a potential place to work.
Remember: The end goal of managing your reputation is to attract and retain top talent!
As you analyze reviews, note employees’ likes and dislikes. Weave the positives into job descriptions so that potential hires and new hires know what each position entails. By being transparent about the pros and cons, employees can be set up for success for the long run!
Don’t have time to read all your reviews? Glassdoor has quick assessment tools. For example, Glassdoor Insights lets you review top-level sentiments and identify key themes in your Glassdoor reviews.
Another tool that makes it easy to analyze your rep at a glance are reputation word clouds. These are also available to partners in the Glassdoor Employer Center, but some of you may have thousands of reviews. It’s important to be able to analyze the key things to highlight about your brand and what you need to work on quickly. This will help you identify recurring themes in your employer reviews.
I also want to point out that you can filter by ratings trends. This is especially helpful for gaining insight into what the lowest and highest rated reviews say about your company, and also analyze these high to low ratings on your competitor’s pages as well. I always recommend to check the reviews that people note as most “helpful” because these will likely be viewed the most by candidates and respond to those reviews. I also recommend checking out some companies like 1-800 Contacts that respond to both positive and negative reviews for guidance.
It’s one thing to receive feedback and read what employees are saying, and another to act on it!
Be sure that you are utilizing feedback to make your company the best place to work.