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How to Close Candidates Faster and Navigate Counter Offers

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How to Close Candidates Faster and Navigate Counter Offers

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To attract and close the best talent, companies need to amplify their employer story (and brand), improve their application and interview processes and give candidates the right information at the right time to build trust in their organization. In fact, the more a job candidate knows about an employer—its culture, its mission, its workforce, its brand—the better they can decide if the position (and company) is right for them. For employers, the more knowledgeable the candidate, the better the potential fit.

To attract and close the best talent, companies need to amplify their employer story (and brand), improve their application and interview processes and give candidates the right information at the right time to build trust in their organization. In fact, the more a job candidate knows about an employer—its culture, its mission, its workforce, its brand—the better they can decide if the position (and company) is right for them. For employers, the more knowledgeable the candidate, the better the potential fit.

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How to Close Candidates Faster and Navigate Counter Offers

  1. 1. How to Close Candidates Faster and Navigate Counter Offers
  2. 2. Your Presenter Kira Federer Product Marketing Manager at Glassdoor Twitter: @KiraFederer
  3. 3. comScore, December 2015 With more than 30 million unique monthly visitors, Glassdoor is the fastest-growing job site in the U.S. compared to LinkedIn, Indeed, Monster and CareerBuilder.
  4. 4. About Glassdoor: • 500K+ companies • 11M pieces of content • Community of 30M monthly visitors Glassdoor Insights, 2015
  5. 5. agenda examining the new normal authenticating your employer brand using data to improve candidate experience + overcome counter offers
  6. 6. Job seekers use on average before applying for a job Inavero, 2015 Consumers visit at least before making a purchase Retailing Today, 2013 and look at Inavero, 2015 Job Search Experience Has Changed
  7. 7. Source: Edelman Global Trust Barometer Survey, 2015
  8. 8. Glassdoor Research, 2015
  9. 9. Harris Interactive Survey for Glassdoor, 2014 MRI Network Recruiter Sentiment Survey, 2015
  10. 10. agenda examining the new normal authenticating your employer brand using data to improve candidate experience + overcome counter offers
  11. 11. what makes it an attractive place to work compensation benefits mission, vision, values basic company info Glassdoor Member Survey, 2014 1 2 3 4 5
  12. 12. • Marketing jargon • Stock photos • A real view into your organization • Consistency across channels • Employee stories and perspective They DON’T want to see: They DO want to see:
  13. 13. Glassdoor U.S. Site Survey, January 2016
  14. 14. agenda examining the new normal authenticating your employer brand using data to improve candidate experience + overcome counter offers
  15. 15. Who are they? Where are they located? What sources? Understanding Your Candidates Top Job Titles Top Locations Candidate Source
  16. 16. How Your Interview Process Compares What are they saying about your application and interview experience? Who are the candidates you’re winning & losing? Interview Review Highlights Acceptance Rate Job Title
  17. 17. Candidate Experience and Time-to-Hire Comparison A B C D
  18. 18. Understand How Your Company Compares to Others A B C D
  19. 19. Research your company and competitors Walk through your candidate experience
  20. 20. Identify departments, locations or hiring managers who create great candidate experiences Educate and train peers on best practices
  21. 21. kira.federer@glassdoor.com @KiraFederer Kira Federer Product Marketing Manager

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