#GDChat
How to Respond to
Negative Reviews on Glassdoor
#GDChat
Webinar Tips for Attendees
• You can connect to audio using
your computer’s microphone and
speakers.
• Or, you may...
#GDChat
Shay Berry
Senior Marketing Manager, EMEA
@shayberryGD
Featured Speaker
#GDChat
#GDChat
#GDChat
Agenda
• You Brand Is In Reviews
• Bad Reviews Aren’t Bad for Business
• Get Started
• Who Should Respond?
• 5 Tip...
#GDChat
What Is an Employer Brand?
#GDChat
“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos
Founder & CEO, Amazon.com
#GDChat
Would current
employees
recommend
your
organization to
a friend?
What are
job seekers
saying
about you
on
social?
...
#GDChat
Your Brand Is Already on Glassdoor
#GDChat
Today’s Candidate Behavior
83% of recruiters describe today’s
talent market as candidate-driven.
Candidates are wa...
#GDChat
Join the Conversation
#GDChat
Respond to Feedback: Embrace. Share. Summarize.
3 Steps to Make Your Company Stronger
Embrace1
2
3
Share What Make...
#GDChat
of job seekers say that
it’s important to work for
a company that embraces
transparency1
Source: 1 Glassdoor U.S. ...
#GDChat
Bad Reviews Are Good for Business
of Glassdoor members agree
their perception of a company
improves after seeing a...
#GDChat
Before You Respond
Check for any typos.
You may want to write your response in a Word document
first so you can sp...
#GDChat
Who Should Respond?
Anyone at your company
who is in a position to
speak on your behalf:
• CEO
• Human Resources
•...
#GDChat
How Often Should I Respond?
Source: 1 Glassdoor U.S. Site Survey, October 2014
90%
of job seekers find
employer pe...
#GDChat
5 Tips to Follow When
Responding to Negative Reviews
#GDChat
Tip No. 1: Be Professional
Be the bigger person
#GDChat
Case Study: Worldpay
#GDChat
Take action and listen
Tip No. 2: Say Thank You
#GDChat
Case Study: Zillow
Zillow CEO Spencer Rascoff responds
to reviews on behalf of the company.
As a result, four cand...
#GDChat
Tip No. 3: Address Specific Issues
Don’t shy away from authenticity
#GDChat
Case Study: Canon EMEA
#GDChat
Tip No. 4: Be Authentic
Let candidates know the real “you”
#GDChat
Case Study: ARM Holdings
#GDChat
No company is perfect
Tip No. 5: Utilize Reviews
to Fix Problems
#GDChat
Case Study: Harrods
#GDChat
Action Plan
#GDChat
Getting Feedback: Tips
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
...
#GDChat
Questions?
Shay Berry
@shayberryGD
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How to Respond to Negative Reviews on Glassdoor

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Learn more about why you shouldn't fear bad reviews: http://gldr.co/FearReview

Publié dans : Recrutement & RH

How to Respond to Negative Reviews on Glassdoor

  1. 1. #GDChat How to Respond to Negative Reviews on Glassdoor
  2. 2. #GDChat Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  3. 3. #GDChat Shay Berry Senior Marketing Manager, EMEA @shayberryGD Featured Speaker
  4. 4. #GDChat #GDChat
  5. 5. #GDChat Agenda • You Brand Is In Reviews • Bad Reviews Aren’t Bad for Business • Get Started • Who Should Respond? • 5 Tips for Responding to Reviews • Q&A
  6. 6. #GDChat What Is an Employer Brand?
  7. 7. #GDChat “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos Founder & CEO, Amazon.com
  8. 8. #GDChat Would current employees recommend your organization to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor? Ask Yourself…
  9. 9. #GDChat Your Brand Is Already on Glassdoor
  10. 10. #GDChat Today’s Candidate Behavior 83% of recruiters describe today’s talent market as candidate-driven. Candidates are wary of employer messages. Employees are 3X more credible than the CEO when talking about work conditions. 75% turn to peers before making their own decisions about a brand. Innovation and the Earned Brand, Edelman, 2015 Trust Barometer, Edelman, 2014 Recruiter Sentiment Study, MRINetwork, 2014
  11. 11. #GDChat Join the Conversation
  12. 12. #GDChat Respond to Feedback: Embrace. Share. Summarize. 3 Steps to Make Your Company Stronger Embrace1 2 3 Share What Makes You Unique Get Executive Support
  13. 13. #GDChat of job seekers say that it’s important to work for a company that embraces transparency1 Source: 1 Glassdoor U.S. Site Survey, October 2014 96%
  14. 14. #GDChat Bad Reviews Are Good for Business of Glassdoor members agree their perception of a company improves after seeing an employer respond to a review.1 Source: 1 Glassdoor User Survey, 2014 Opower Response Dec 8, 2014 – Employer Brand Manager Thanks for the review and diving into our company culture. It’s nice to hear you are feeling this way – and you are right about the conference rooms! Good thing we’re heading to a much larger office space in May. Less 69%
  15. 15. #GDChat Before You Respond Check for any typos. You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product. Make sure your job title is correct. Your title will appear when you respond to reviews as a company representative, so make sure your title is correct in the Employer Center.
  16. 16. #GDChat Who Should Respond? Anyone at your company who is in a position to speak on your behalf: • CEO • Human Resources • Public Relations • Marketing Professionals
  17. 17. #GDChat How Often Should I Respond? Source: 1 Glassdoor U.S. Site Survey, October 2014 90% of job seekers find employer perspective useful when learning about jobs and companies1 Respond promptly builds trust with candidates
  18. 18. #GDChat 5 Tips to Follow When Responding to Negative Reviews
  19. 19. #GDChat Tip No. 1: Be Professional Be the bigger person
  20. 20. #GDChat Case Study: Worldpay
  21. 21. #GDChat Take action and listen Tip No. 2: Say Thank You
  22. 22. #GDChat Case Study: Zillow Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer.
  23. 23. #GDChat Tip No. 3: Address Specific Issues Don’t shy away from authenticity
  24. 24. #GDChat Case Study: Canon EMEA
  25. 25. #GDChat Tip No. 4: Be Authentic Let candidates know the real “you”
  26. 26. #GDChat Case Study: ARM Holdings
  27. 27. #GDChat No company is perfect Tip No. 5: Utilize Reviews to Fix Problems
  28. 28. #GDChat Case Study: Harrods
  29. 29. #GDChat Action Plan
  30. 30. #GDChat Getting Feedback: Tips Get recruiters to include a “Check us out on Glassdoor!” badge with their email signatures Ask new hires to submit reviews after their onboarding Send company-wide emails encouraging employees to offer feedback Place signs and stickers around the office, encouraging employees to “let their voice be heard” Communicate during team meetings that you would like to hear from employees
  31. 31. #GDChat Questions? Shay Berry @shayberryGD

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