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Winning the Tech Talent War
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Winning the Tech Talent War – Thurs 22 May, 2014
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 2
About Me
Steve Burton
VP Marketing, Glassdoor
Steve.burton@glassdoor.com
@BurtonSays
- 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 6
Our Story
Launched: 2000
Travel Local
Launched: 2004
Products
Launched: 1995
….In 2008, reviews were already aiding other decisions
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 7
How We Began…
One Year Later
June 2009
§ 225,000
pieces of content
§ 26,000
companies
§ All
industries
§ 100+
countries
§ 3,300 pieces of content
§ 200 companies
§ 1-2 industries
§ 1 country
June 2008: Glassdoor Beta Launch
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 8
Then We Offered Job Seekers…
Company Reviews & Ratings
Office Photos
Salary & Compensation Reports
Interview Questions & Reviews
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 9
company reviews, salary
reports, interview reviews &
office photos7M
# of countries with
Glassdoor members
190
unique users
per month
17M
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How the Glassdoor Community Works
§ Results…
§ Find jobs they love
§ What job seekers do…
§ Research jobs & companies
§ Give back to the community
Job Seekers Employers
§ What employers do…
§ Post jobs & showcase brand
§ Interact with the community
Community
Reviews,
Salaries,
Interviews
Jobs
§ Results…
§ High quality candidates,
efficiently & at low cost
- 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 17
Q. What 2 things were common in the last 4 slides?
#1 User Reviews & Ratings
#2 Mobile
- 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 20
Systems Software Engineer
Based on 22 employee salaries
$138K
Account Manager Interview Question
“How many golf balls can fit in a school bus?
Twitter
84% of employees recommend this company to a friend
Pros Cons
Free Food, Great
responsibility, People
are awesome
Growth, Commute,
Lots of engineering
managers
122 Reviews“Overall great!”
Data Scientist in San Francisco
97%
Glassdoor helps people find the Jobs & Companies they Love
- 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 22
Transparency – 10 Easy and Free Steps to Get Started
Write your own review
Post photos and awards
Update company description
Monitor your brand – alerts
Ask employees to write reviews
Respond to reviews
Flag reviews
Ask candidates to write interview reviews
Link to Glassdoor
Analyze and act on the feedback
- 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Almost half of Job Seekers are on Mobile Devices
traffic to Glassdoor
comes from those on
mobile devices42%
- 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Work with a
mobile-ready ATS
Put pressure on your
ATS to add mobile
capabilities ASAP
Work with mobile
specialists like Jibe
or iMomentous
25
Current Options for Mobile Recruiting
- 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 31
Things were going well…then
Candidate
not
good
enough
Poor
Technically
Didn’t
like
their
a8tude
Not
a
Culture
Fit
- 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 32
Female Apple Engineer then Interviewed…
She’s
Awesome
Brilliant
Technically
Rockstar
in
the
making!
Definitely
a
hire!
- 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 33
An Offer was Made…
We’d
like
to
make
you
an
offer
Sorry,
not
interested.
I
hated
the
interview
process.
Everyone
wanted
me
to
fail.
- 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 35
Focus on the Candidate Experience
“I never heard anything for weeks after the
interview, then by the time I did hear from
them I accepted a job somewhere else.” #
“This wasn’t a very progressive interview. I had to talk
about my resume 5 times with 5 different people.” #
“I got the sense that they were really disorganized.
It seemed like they didn’t remember I was
scheduled to interview.”#
- 38. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 38
Tech Recruiting Differentiators
Yesterday Today
• Money
• Stock Options
• J2EE & .NET
• Free Lunch
• Free Beer
• Free Swag
• Mac Laptop
• Relevance
• Culture
• Thought Leadership
• User eXperience
• Mobile
• Social
• Cloud
• Data Science
- 44. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 44
#5 Employee Engagement
Zillow CEO Spencer
Rascoff
responds to
reviews
on behalf of the
company.
As a result,
four candidates in a
recent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.
- 45. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 45
Key Takeaways
§ You can do almost anything with a cell phone
§ Embrace Reviews, Ratings and Transparency
§ Mobile represents 50% of your Talent Pool
§ Employer Brand Matters (a lot)
§ Interview Experience is critical
§ Transform Employees to Talent Evangelists
§ Employee Engagement is Key