How consumers use technology and its impact on their lives.

1. HOW CONSUMERS USE TECHNOLOGY
AND ITS IMPACT ON THEIR LIVES
Unit 1- Evolution of Marketing
Assigment 2
Glaucia Zaniolli 86105771

2. INTRODUCTION
- The internet was established in 1969 in
the United States.
- Almost 90% of internet users are in
industrialized countries.
-The first device that secured commercial
access to the mobile internet was the
Nokia 9000 Communicator which was
presented to the world on August 15,
1996. Only two operators in
Finland offered the service at the
beginning, always with prices very high.
More than half of the world's
population already has access to
the Internet, according to the latest
Digital in 2018 report released by
online services Hootsuite and We
Are Social. According to the two
companies it is possible to have
more than 4 billion people
connected while the latest estimates
point to a global population of 7.6
billion people.

3. ACCESS TO THE INTERNET
By 2018 4.021 billion people
were online (53% of all people
on the planet) an increase of
7% over the previousyear. The
social media are used by about
3.2 billion people (42% of the
world). One curious fact is that
mobile phones have a greater
penetration than social media
and even than the internet
connection: it is used by 5.1
billion people around the globe
(68% of the global population).
In addition, almost all people
who use social networks do so
by the smartphone: 2.9 billion
people (39% of the world
population).

4. DIGITAL DEVICES USED BY AUDIENCE
The mobile devices are
already the main point of
access for people to the
Internet around the world,
with penetration of 52%,
while traditional computers
(laptops and desktops) have
penetration of "only" 43%.
Tablets are used by only 4%
of the population, while
other devices are used by
0.14% of people around the
globe.

5. HOW CUSTOMERS SEARCH FOR INFORMATION
- 47% of people search the web before
buying physically
- To know about the products or services
25% of Internet users search information
on sites that measure complaint rates.
50% prefer their own websites or apps
and 65% turn to search engines like
Google.
- Google is the top site used to search
for information: Receiving an enormous
28 billion visits per month. Processing
over 6 billion search queries each day.
(Liedke,2018).

6. WHAT CONSUMERS BUY ONLINE
Last year, 1.77 billion
people (or 23% of the
world's population) made at
least one e-commerce
acquisition an increase of
8% over the previous year.
In total were spent over $
1.4 trillion 16% increase
over 2016 resulting in an
average consumption of $
833 per person.

7. WHAT
CONSUMERS BUY
ONLINE
Books are still the
best-seller products
on the Internet and
the most visited site
is Amazon.

8. ONLINE VIDEO
CONSUMPTION - 92% of people who view
videos on mobile share the
content with others. (Listen,
2018)
- Using product videos can
increase product purchases by
an impressive 144%.
(Liedke,2018)
- The connected survey in 2017
found that 44% of people watch
video on their
tablet/smartphone/computer on
a daily basis. (Consumer
Barometer, 2017)

9. CONSUMER TRENDS
- E-commerce will soon account for 15% of all specialty retail sales in North America
(in China, eCommerce is 23% of all retail) and digital influences nearly 60% of all
retail sales. Fueled by mobile, which saw sales increase 55% in a year, eCommerce in
North America grew by 16% in 2018 to over $500 billion. (10ecommercetrends,
2018)
- 87% of eCommerce shoppers believe social media helps them make a shopping
decision. In 4 business owners are selling through Facebook. 40% of merchants use
social media to generate sales. (Absolunet, 2018)
-“Marketplaces are eating the world” (Jeff Bezos, Amazon CEO and founder.)

10. SUMMARY
- New technology.
- Easy access to fast internet connection.
- More population has access to the internet than before.
- Holds opportunities for businesses and marketers.
“We are in a brave new world where not only do our children
talk back to us, but so do our appliances.”
(Mohammed Dastagir)

11. REFERENCE LIST
Isabel Von Kessel (2017) "Where Do We Bay What?" [online] Available
at: https://www.statista.com/chart/10292/shopping-online-and-in-store/ [Accessed 1 Feb 2019]
Nielsen (2014) The U.S Digitak Consumer Report [online] Available
at: https://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-consumer-report.html [Accessed 1Feb
2019]
Liedke, L (2018) "100+ Internet Stats and Facts for 2018"[online] Available
at: https://www.websitehostingrating.com/internet-statistics-facts/ [Accessed 1Feb 2019]
MarketingWeek (2018) Digital Transformation [online] Available
at: https://www.marketingweek.com/focus/digital-transformation/ [Accessed 1 Feb 2019]
Trends (2018) "10 e-commerce trends 2019" [online] Available at: https://10ecommercetrends.com[Accessed 1
Feb 2019]
Ericsson (2018) "10 Hot Consumer Trends 2018"[online] Available at: https://www.ericsson.com/en/trends-and-
insights/consumerlab/consumer-insights/reports/10-hot-consumer-trends-2018 [Accessed 1 Feb 2019]
Lister, M (2018) "37 Staggering Video Marketing Statistics for 2018"[online] Available
at: https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics [ Accessed1 Feb 2019]

12. THANK YOU!
Unit 1- Evolution of Marketing
Assigment 2
Glaucia Zaniolli 86105771