The document discusses the evolution of the internet from Web 1.0 to Web 3.0. Web 1.0 allowed reading information, Web 2.0 enabled user interaction and content sharing, and Web 3.0 will make the internet omnipresent through simpler interfaces and broader searches. However, the increasing personalization of content through algorithms can form "filter bubbles" and subtly control what users see. This contributes to a hegemonic media landscape where certain ideologies are enforced without viewers realizing.

1. Assignment 10 (Draft 2) –
Group coursework
presentation of research
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

2. Group Individual Presentation Feedback Video.
A
Joanne Kaya Rahel Gledis
http://www.youtube.com/watch?v=jJ-8tfV9ozg

3. Exploration of Questions

4. Exploration of Questions

5. Exploration of Questions

6. Exploration of Questions

7. Possible Topics
Does the internet give us more freedom
or increase control?

8. Possible Topics
How has the internet become omnipresent
through the form of Web 3.0?

9. Possible Topics
Is the current media landscape
democratic or hegemonic?
Kaya
Gledis
Rahel
Joanne

12. Exploring topics!

13. Statistics
About a third of women between the ages of 18 and 34 go online to check their Facebook
messages and updates before brushing their teeth.
About 21% people from a group of 1605 that were questioned for the research admitted that
they woke up in the middle of the night to see if something new had happened on
Facebook.
Majority of Facebook-generation is older than 35, and it seems they prefer instant messages
and posts above real conversations.
More than 100 million people have Facebook on their cell phones, and they are twice as
active as those that use computers to visit Facebook.

14. How?
‘Edge Rank’ is the name of the algorithm which Facebook uses to determine what appears in
their users’ news feeds.
Determines which of your connections is the most important to you and thus appears most
frequently, and which kinds of content should appear higher than others.
Commenting on something or liking something automatically increases the likelihood of it
appearing on your news feed.
Campaign marketers use this to promote their products or ideologies.
Almost like a chain reaction, one thing will lead to another eventually creating what is
referred to as a filter bubble of all similar products.

15. Why?
With more people becoming addicted to Facebook it has become the perfect tool
used to subtlety control society.
This obsession comes from the constant improvements to the site to tailor to each
individual.
It is by controlling what appears on our news feed that higher powers can
manipulate the way we think and install certain ideologies.
This creates a very hegemonic form of social networking.

16. ‘Google’
When processing a search ‘Google’ looks at 57 signals to determine your results.
This means each person receives different search results according to certain criteria based
on them.
With everything becoming so personalised it has become harder to break free from our
typical ideologies and explore everything out there.

17. ‘Google’
What makes a multinational company as big as Google intervene in the security and social
policies of another sovereign state?
Obviously, the case is not as simple as corporate decision-making of a business, but an act
driven by other hidden factors.
Generally speaking, the major methods of Internet management include monitoring, filtering
and deleting unwanted content.
For instance, Google has filtered a lot of online posts on the ground that they are of racial
discrimination and anti-American rhetoric.

18. Algorithmic gate-keepers
The internet shows us what it thinks we want to see.
But is this what we need to see?
A ‘Filter Bubble’ is created.
This is basically your personal universe of information online, tailored specifically to you.
These algorithmic filters show up everywhere now, from our social networks to our Netflix
cue, and even the online newspapers we read.

19. The ethics of social media
Social media has been almost universally adopted by organizations as part of their marketing
activities.
It is vital that the ethics of controlling what people do and don't see is considered.
Ethical: Not Ethical:
To censor certain search results which could be Blocking certain search results because they
inappropriate for certain ages. don’t match previous searches.
Catering to certain individual results so that
Determining the difference between what
people don’t waste time searching for what
people want and what they need.
they want.
Making internet search results easier to Influencing or manipulating society through
navigate by tailoring them to specific specific search results, thus stopping people
individuals. from exploring a wider range of ideas and
enforcing certain ideologies.

21. The Influence
of films
Movies and television are very much part of our daily life and so they have a tremendous
influence on our behaviour.
The reason is that we try to associate with what we see and search for similarities between
these characters and ourselves.
We come across many stories in movies which are influenced by real life situations. However,
the latest phenomenon that has been observed is that of life being influenced by Movies
or television.
There have been incidents in the last few years, of kids in some U.S. schools who opened fire
within their school campus, while trying to imitate some action movie stunts.
Also, research shows that violent behaviour among kids is increasing because of movies and
television.

22. The Influence
of films
"Excess of everything is bad." Thus, too much of television and movies is also bad for us, this
is specially in reference to "couch-potatoes" and "movie-buffs."
That's because the aim of a movie is to complete a story within a short span of 2 hours.
Because of this constraint, it is packed with lots of exaggerated emotion, drama, action and
comedy.
However, such sudden change in emotions has an adverse effect on human mind leading to
depression and related disorders.

23. The Influence
of films
Films that deal with socio-political questions, for instance, certainly have an impact upon
society.
When it comes to style and music, the film industry virtually dictates what the people in real
life will follow.
Certain phrases uttered by famous actors or interesting characters in film become buzz words
and catch phrases in American culture.
E.g. Such phrases as "Here's Looking at You Kid" from 1942's Casablanca is yet known today.

24. Control through films
Conspiracy Theory In A Nutshell…
World recession. Government want to fix How? – Make people
economy. spend their money.
Without knowing it Increase subconscious
Make people panic.
people will spend fear of 2012. (The end of
more money. the world)
World out of
recession.

25. The Influence
of films
Through films higher powers in society are able to influence the world.
This influence can be interpreted as a form of control.
People in society are manipulated into following certain ideologies.
This is a subtle form of control.
However it is control nonetheless.
Therefore films, which play a major part in the current media landscape, are a tool
used to the shape of ideas within society.
Thus films contribute to a hegemonic media landscape.

27. The evolution of the web
Web 1.0 Web 2.0 Web 3.0
Could be considered the "read-only The social web consists of a number of A web service is a software
web." Basically, the early web allowed online tools and platforms where system designed to support
us to search for information and read people share their perspectives, computer-to-computer
it. opinions, thoughts and experiences. interaction over the Internet.
There was very little in the way of Web services are not new and
Web 2.0 applications tend to interact
user interaction or content usually take the form of an
much more with the end user.
contribution. Application Programming
Interface (API).
This is exactly what most websites We are no longer satisfied with just
wanted: Their goal was to establish watching or listening to media products Broader searches for information
an online presence and make their but actually want to voice our own through simpler interfaces.
information available to anyone. opinion.

28. The evolution of the web

29. The evolution of the web
Fundamental discoveries in optical networking that allowed more bandwidth to be obtained from
deployed fibre-optic cables.
New standards for wired and wireless link technologies (such as 100 gigabit Ethernet and LTE).
New congestion control algorithms, improved security infrastructures: these are all examples of
the kind of evolution that most users don’t see.

30. Hegemony through the internet
The more the internet develops the stronger the grip on society.
With Web 3.0 culture the internet is becoming omnipresent.
It will be all around us.
This means whoever controls how its works ultimately controls society.
Thus the Internet strongly contributes to a very hegemonic overall
media landscape.

31. democratic or hegemonic?
Democratic: Hegemonic:
We can post whatever we want including videos on The content of our search results is controlled by
topics of our choice. internet algorithms.
We are able to view the work of others and share our Algorithms form a ‘Filter Bubble’ which stops us
opinions as well as hearing the opinions of others. seeing all that is available.
Sites such as ‘Wikipedia’ which are extremely popular If we aren't being shown everything available we
can be edited by members of the public. cannot make clear judgments thus we are be subtly
manipulated.
Web 2.0 culture has increased audience participation Films are used as a tool to send out certain
and made us more active rather than passive. messages to the public, therefore enforcing certain
ideologies in a sly way.