Bermuda partnered with upscale retailer Saks Fifth Avenue from March 7-20, inviting urban dwellers to discover the enchantment and mystery of the island.

1. 3
BERMUDA TOURISM AUTHORITY
SAKS SPRING 2019 FASHION BOOK
Saks shot a women’s designer ready-
to-wear story on location in Bermuda
for the Spring 2019 Fashion Book.
Saks credited Bermuda on the opening
page of the women’s story and
included call-to-action messaging
driving to gotobermuda.com.
Saks featured a ¼ page editorial about
Bermuda in the front of book
highlighting the ‘best of’ the island.
• In-Home: February 2019
• Circulation: mailed to 400,000 top
spending US Saks customers and
15,000 top spending Canada Saks
customers, plus 30,000 copies
distributed throughout all Saks
stores
• Digital version: Hosted on
Saks.com for 3 months
What
to Pack
LE SUPERBE
Beatnik romper.
400010180696.
$425.
EUGENIA KIM
Bunny hat.
400099820756.
$465.
O U R
F O O L - P R O O F
P A C K I N G
G U I D E
Tobacco Bay
CHANELandareregisteredtrademarksofCHANEL,Inc.
What
to Pack
CHLOÉ
Tapestry slides.
400010327739.
$430.
VALENTINO
GARAVANI
Feather sandals.
400010001221.
$1145.
CHANEL
CL Logo Vertical
Bicolor wimsuit.
400010469124.
$1050.
ETRO
Paisley-print
fringe-pocket dress.
400010194492. $1845.
Paisley-print towel.
400010167659. $810.
Paisley-print turban.
400010167648. $405.
MARLI
18K rose gold Coco
Femme necklace
in turquoise and
diamond (0.15 tcw).
400098611860. $1700.
CAROLINA K
Kuna One-piece suit.
400010366872.
$297.
Rosewood Bermuda
LOEWE
Basket Stones
small bag.
400010288649.
$850.
While far in feeling, Bermuda is closer than you think. Set apart in the Atlantic
Ocean but connected with daily nonstop flights, it is just two hours from
most U.S. East Coast gateways and three hours from Toronto, making it easy
to get out here. Although Bermuda is only 21 square miles, the island is filled
with fascinating museums, cultural pursuits and ample outdoor adventures.
Saks It List
WHAT TO DO Horseback riding
on the South Shore Beaches.
Afternoon tea at The Rosedon
Hotel. Exploring the National
Museum of Bermuda.
WHAT TO DRINK Yours Truly:
Have a Lucky Seven at this
speakeasy-style bar renowned
for its bespoke cocktails in
the City of Hamilton.
WHAT TO EAT Woody’s
Sports Bar: The fish sandwich is
a must at this local hangout in
the West End of the island.
WHERE TO STAY Hamilton
Princess & Beach Club:
A luxury resort with panoramic
views of Hamilton Harbour.
GETTING AROUND By land:
A rental car from Twizy is handy.
By water: Book an excursion
on a catamaran.
ENCHANTING AND MYSTERIOUS , BERMUDA COMBINES NATUR AL
BEAUT Y, OLD -WORLD GL AMOUR AND MODERN CUISINE.
GoToBermuda.com
JOHANNA ORTIZ
Old Garden
Rose Dress.
400010184599.
$2995.
Iconic
escapes
10 | SAKS.COM
CALVIN KLEIN 205W39NYC
Jaws cotton-ribbed tank with
crystal brooch.
400010178817. $590.
Silk faille printed pencil skirt
with crystal brooch.
400010178851. $2500.
Neoprene printed tank top.
400010190098. $1200.
Jewel suede ankle-strap heels.
400095532189. $1495.
PH OTOG R APH ED BY AN N E M E N K E ST YLED BY M ICHAE L PHILOUZE
SHOT O N LOCATIO N IN B E R M U DA
50 | SAKS.COM
EDITORIAL FEATURE WOMEN’S DESIGNER READY-TO-WEAR STORY OPENER

2. 4
BERMUDA TOURISM AUTHORITY
SAKS SPRING 2019 FASHION BOOK
CALVIN KLEIN 205W39NYC
Jaws cotton-ribbed tank with
crystal brooch.
400010178817. $590.
Silk faille printed pencil skirt
with crystal brooch.
400010178851. $2500.
Neoprene printed tank top.
400010190098. $1200.
Jewel suede ankle-strap heels.
400095532189. $1495.
PH OTOG R APH ED BY AN N E M E N KE ST YLED BY M ICHAE L PHILOUZE
SHOT O N LOCATIO N IN B E R M U DA
50 | SAKS.COM
S_047_W_MARCH_FASHION_2019
CHANEL
Rainbow Squares Tweed Jacket. XXXXXXXXX. $7800.
Rainbow Squares Tweed Skirt. XXXXXXXXXX. $5350.
Earrings. XXXXXXXXXXX. $975.
Mules. XXXXXXXXXX. $975.
Cuff bracelet. XXXXXXXXXX. $2700.
47
CHANELandareregisteredtrademarksofCHANEL,Inc.
S_048_W_MARCH_FASHION_2019
CHLOÉ
Croc Flat Sandals. xxxxxxxxxxxx. $795.
48 | SAKS.COM
S_049_W_MARCH_FASHION_2019
RED VALENTINO
Pleated Midi Dress. xxxxxxxxxxxx. $1395.
VALENTINO
Feathers Slides. xxxxxxxxxxxx. $775.
49
CHANEL
Sunglasses. xxxxxxxx. $xxxx.
50 | SAKS.COM
CHANEL
Barefoot Beach PVC Mules.
XXXXXXXXXX. $1050.
Handbag.
xxxxxxxxxxxx. $xxxx.
51
CHANELandareregisteredtrademarksofCHANEL,Inc.
CHLOÉ
Caravane-print silk dress.
xxxxxxxxxxxx. $3595.
Horse-print twisted belt.
xxxxxxxxxxxx. $815.
52 | SAKS.COM
DIOR
Dior Saddle Bag in Kaleidoscope Smooth Calfskin with Embroidery.
xxxxxxxxxxxx. $5600..
53

3. 5
BERMUDA TOURISM AUTHORITY
SAKS SPRING 2019 FASHION BOOK
S_054_W_MARCH_FASHION_2019
CHLOÉ
Sunglasses.
xxxxxxxxxxxx. $xxxx.
54 | SAKS.COM
S_055_W_MARCH_FASHION_2019
PROENZA SCHOULER
Tie-dye Shirt.
xxxxxxxxxxxx. $950.
Washed Rigid Denim Asymmetrical Skirt.
xxxxxxxxxxxx. $690.
Luxe Nappa Over-the-Knee Boots.
xxxxxxxxxxxx. $1650.
55
S_056_W_MARCH_FASHION_2019
M MISSONI
Fringe crochet dress. xxxxxxxxxxxx. $1275.
56 | SAKS.COM
S_057_W_MARCH_FASHION_2019
TOM FORD
Sunglasses.
xxxxxxxxxxxx. $xxxx.
57
ETRO
Fringe-pocket
paisley-print dress.
xxxxxxxxxxxx.
$1845.
Yellow-border
paisley-print towel.
xxxxxxxxxxxx.
$810.
Red-blue paisley-print
turban. xxxxxxxxxxxx.
$405.
58 | SAKS.COM
DIOR
D-way Slides. xxxxxxxxxxx. $690.
59
PIAZZA SEMPIONE
Floral-print dress. 400010087439. $1195.
60 | SAKS.COM
SYDNEY EVAN
Extra Large Bezel Evil
Eye Ring. xxxxxxxxxxxx.
$1915.
Bezel Evil Eye Large
Hoops. xxxxxxxxxxxx.
$1520.
Bezel Evil Eye Enamel
on turquoise-faceted
rondelle. xxxxxxxxxxxx.
$1640.
Pavé Ball (6mm) on
turquoise-faceted
rondelle. xxxxxxxxxxxx.
$990.
Large Crab Charm on
amazonite-faceted
rondelle. xxxxxxxxxxxx.
$685.
Conch Shell Charm on
AB amazonite-faceted
rondelle. xxxxxxxxxxxx.
$770.
Pavé Happy Face Charm
on AB blue African
opal-faceted ronelle.
xxxxxxxxxxxx.
$770.
Rondelle (8mm) on
light blue chaledony-
faceted white rondelle.
xxxxxxxxxxxx.
$795.
Small Elephant Charm
on medallion on
iolite smooth round.
xxxxxxxxxxxx.
$770.
Small Evil Eye Disc
Charm on blue shared
sapphire-faceted
rondelle. xxxxxxxxxxxx.
$1080.
61

4. 6
BERMUDA TOURISM AUTHORITY
SAKS SPRING 2019 FASHION BOOK
S_062_W_MARCH_FASHION_2019
JIMMY CHOO
Metalllic Saffron sandals, 100mm.
400010115441. $875.
62 | SAKS.COM
S_063_W_MARCH_FASHION_2019
MILLY
Jillian pleated dress. 400010154231. $595.
Dress. xxxxxxxxxx. $xxx.
63
S_064_W_MARCH_FASHION_2019
From left:
SPLENDID
Playa striped
button-down shirt.
4000XXXXXX. $148..
J BRAND
Bonny denim mini
skirt with frayed hem.
4000XXXXXX. $198.
GENERATION
LOVE
Ezra Star denim jacket.
4000XXXXXX. $275.
RAILS
Harper striped jumpsuit.
4000XXXXXX. $188.
64 | SAKS.COM
S_065_W_MARCH_FASHION_2019
CAVALLI
Sunglasses.
xxxxxxxxxxxx. $xxxx.
65
From left:
360 CASHMERE
Tesla rasta hoodie.
4000XXXXXX. $391.
AG JEANS
Nikki frayed Bermuda cutoff shorts.
4000XXXXXX. $168..
WILDFOX
Tropic sweatshirt.
4000XXXXXX. $118.
PAIGE
Sarah shorts with raw hem.
4000XXXXXX. $169..
66 | SAKS.COM
CINQ À SEPT
Zariah chevron-print knit top. 4000XXXXXX. $325.
Azure denim pants. 4000XXXXXX. $295.
Mattie twill bucket hat. 4000XXXXXX. $95.
67

5. 9
BERMUDA TOURISM AUTHORITY
NEW YORK FLAGSHIP WINDOW DISPLAYS
Saks Fifth Avenue designed and produced two Bermuda-themed windows on 50th
street in the New York Flagship from 3/7-3/20, resulting in over
8,400,000 impressions.

6. 10
BERMUDA TOURISM AUTHORITY
NEW YORK FLAGSHIP WINDOW DISPLAYS

7. 11
BERMUDA TOURISM AUTHORITY
NEW YORK FLAGSHIP IN-STORE DISPLAYS
Saks provided Bermuda with two premium in-store displays on the 5th
floor of the New York flagship from 3/7-3/20 to align with the window integrations.

8. 12
BERMUDA TOURISM AUTHORITY
NEW YORK IN-STORE EVENT
Saks hosted a Dark ‘n Stormy Bermuda Bar on 3/8 from 1-5 pm on the 5th floor of the New York flagship to celebrate the partnership in connection
with the window displays.
To drive traffic to the activation, Saks included details about the Bermuda Bar in the New York store monthly events newsletter email, and also created
a dedicated evite and in-store signage.3/6/2019 Saks Fifth Avenue
LEARN MORE
FREE SHIPPING+ Every Day, Every Order.
DESIGNERS APPAREL SHOES SALE
Discover ICONIC: Handbags on the New
Main Floor
Now Open
Join us for these artisan activations: Hand-Painted
Customization by Sam Teich and Jaydee Studio 2/13-
2/16, Bespoke Monogramming by Royce New York 2/10-
2/24 and Diamar Paperie Hand-Painted Illustrations 2/18-
2/20. Handbags on 1
Escape to Bermuda
3/8
Discover the enchantment and mystery of Bermuda at our
Dark 'n Stormy® bar from 1 to 5. The Collective on 5.
St. John Spring 2019 Collection
2/20
Enjoy cocktails, a DJ and informal modeling showcasing
the St. John Spring 2019 Collection from 12 to 3. St. John
on 4.
Teri Jon by Rickie Freeman Event
2/21
Meet designer Rickie Freeman and enjoy light refreshments, informal modeling
and more from 1-4pm on the 9th Floor.
Valentine's Day
Now through 2/14
Receive a bouquet of roses with your $250+ purchase. Plus, enjoy
complimentary Valentine's Day-inspired offerings throughout the store.
CHECK OUT YOUR STORE
Saks Fifth Avenue
New York
611 Fifth Avenue, New York, NY 10022
212-753-4000
Other Store Locations
Follow
Us
On
MONTHLY EVENTS NEWSLETTER EMAIL IN-STORE SIGNAGE EVITE

9. 13
BERMUDA TOURISM AUTHORITY
NEW YORK IN-STORE EVENT

10. 14
BERMUDA TOURISM AUTHORITY
TORONTO FLAGSHIP WINDOW DISPLAY
Saks Fifth Avenue designed and produced one Bermuda-themed window in the Toronto Flagship from 3/7-3/20, resulting in
over 4,200,000 impressions.

11. 15
BERMUDA TOURISM AUTHORITY
TORONTO FLAGSHIP IN-STORE DISPLAY
Saks provided Bermuda with a premium in-store display on the 2nd
floor of the Toronto flagship from 3/7-3/20 to align with the window integration.

12. 16
BERMUDA TOURISM AUTHORITY
TORONTO FLAGSHIP IN-STORE EVENT
Saks hosted a Dark ‘n Stormy Bermuda Bar on 3/13 from 3-7 pm on the 2nd
floor of the Toronto flagship to celebrate the partnership in connection with
the window displays.
To drive traffic to the activation, Saks included details about the Bermuda Bar on the store Facebook page and events page on saks.com. Saks also
created an evite and signage for the event.
SAKS.COM STORE EVENTS PAGE
IN-STORE SIGNAGEEVITE
FACEBOOK EVENT

13. 17
BERMUDA TOURISM AUTHORITY
TORONTO FLAGSHIP IN-STORE EVENT

14. 18
BERMUDA TOURISM AUTHORITY
BOSTON FLAGSHIP WINDOW DISPLAY
Saks Fifth Avenue designed and produced one Bermuda-themed window in the Boston flagship from 3/7-3/20, resulting
in over 2,800,000 impressions.

15. 19
BERMUDA TOURISM AUTHORITY
BOSTON FLAGSHIP IN-STORE DISPLAY
Saks provided Bermuda with a premium in-store display placement on the 2nd
floor of the Boston flagship from 3/7-3/20 to
align with the window displays.

16. 20
BERMUDA TOURISM AUTHORITY
BOSTON FLAGSHIP IN-STORE EVENT
Saks hosted a Dark ‘n Stormy Bermuda Bar on 3/14 from 3-7 pm on the 2nd floor of the Boston flagship to celebrate the partnership
in connection with the window displays.
Saks created a dedicated evite and in-store signage driving customers to the event. As added value, Saks deployed a dedicated
evite email to the Boston store customer database inviting all to attend the event as well.
DEDICATED EMAIL IN-STORE SIGNAGE EVITE

17. 21
BERMUDA TOURISM AUTHORITY
BOSTON FLAGSHIP IN-STORE EVENT

18. 22
BERMUDA TOURISM AUTHORITY
SOCIAL MEDIA
Saks featured Bermuda in four social media posts across Facebook, Instagram and Twitter, utilizing the hashtag #gotobermuda, and driving
to the official Bermuda website. The posts garnered over 1,600,000 impressions.
Twitter
Instagram
Facebook
Instagram