AEROTROPOLIS EMEA PRESENTATIONS - Day 2

1. DEVELOPMENTS BENEFITTING FROM THE
AMSTERDAMAIRPORT SCHIPHOL
AEROTROPOLIS
10th of July 2014
Schiphol Real Estate
Pieter van der Horst

2. Agenda
• Schiphol Real Estate
• Aerotropolis Amsterdam Airport Schiphol
• Working area Schiphol Real Estate: Airportcity
• Projects improving the Aerotropolis
• Projects benefitting from the Aerotropolis
• Questions

3. SCHIPHOL REAL ESTATE (SRE)
38
14
27
21
33
44
4
19
Offices
Industrial buildings
Operational (terminal) buildings
Operational remaining
586,364 m2
SCHIPHOL REAL ESTATE PORTFOLIO
(%)
Commercial buildings
Grounds
Operational buildings
Remaining
166
TURNOVER SCHIPHOL REAL ESTATE 2013
€ mln. (%)
SRE: 1 of 4 Business units of Schiphol Group
Drs. Pieter van der Horst MSc MRE MRICS
Studies
Spatial / Urban Economics
Business Economics
Financial Management (CMF)
Integral Process Management
Master of Real Estate
Functions / Experience
Airportcity Developer
Real Estate Developer
CEO Construction Company
Advisor RE - Spatial Economics
Advisor Financial Management

4. Amsterdam Airport Schiphol (AAS) Aerotropolis

5. EXCELLENT
VISIT VALUE
COMPETITIVE
MARKETPLACE
SUSTAINABLE
PERFOMANCE
TOP
CONNECTIVITY
AASAIRPORTCITY
323
Direct Destinations
425.565
Flight Movements
65.000
Employees
2.787 ha
Airport area
4 mld. euro
Total fixed assets
500
Companies
52,6 mln
Passengers
1,5 mln
tonnes
Cargo

6. BUS AND
TRAIN STATION
265.900 m2 gla
LOGISTIC SPACE
2.200
HOTEL ROOMS
195.500 m2 gla
OFFICE SPACE
65.000
EMPLOYEES
115 SHOPS
82 CATERING
AIRPORT
TERMINAL
500
COMPANIES
THE INTERNATIONAL
SCHIPHOL GOLF COURT
SCHIPHOL
CBD SCHIPHOL
AEROSPACE EXCHANGE
SCHIPHOL
CARGOWORLD
ACT
SCHIPHOL
ELZENHOF
AAS Airportcity and work area Schiphol Real Estate

7. DEVELOPMENTS IMPROVING THE AEROTROPOLIS
• Improving the areas for inhabtitants (employees)
• Improving connectivity

8. IMPROVING THE AREAS
NEW AREA
DEVELOPMENT METHOD
Area / strategic
choices
Identity -
positioning
Design principles
Area vision
Communication
vision
Spatial vision
Strategy SRE
Focus on
inhabitant
DNA area
Market and trends
NEW METHOD

9. STARTING POINTS AREA VISION
To meet
Area above buildings
Focus on inhabitants Organic growth
flexibility in planning
Identity – positioning based
on mentality
NEW METHOD

10. AREA ABOVE BUILDING
NEW METHOD
SRE is owner of most
of the lands and
buildings at Amsterdam
Airport Schiphol
SRE is Developer,
Financer, Investor and
Manager of the areas
and buildings
Main strategy of SRE:
‘Creating Preferred
Locations’
Every building plays a
part in the total area
vision

11. FOCUS ON INHABITANTS
DIARYOF‘HANK’:WEDNESDAYTHE9TH OFJUNE2039
8:00
8:30
10:30
14:00
16:00
18:00
Influencing perception of the area by focussing on inhabitants
NEW METHOD

12. TO MEET
An Aerotropolis
is a natural
meeting place
Meetings of
international and
local experts,
businessmen,
inhabitants etc.
NEW METHOD

13. POSITIONING
To which customers do
we want to appeal?
FRONTRUNNER
MENTALITY
FREEDOM OF
THINKING
ENTRE-
PRENEURSHIP
AMBITION
FRONTRUNNERS (TARGETS):
• Multinationals
• Foreign international start-ups
• Dutch export start-ups (innovative)
NEW METHOD

14. ORGANOC GROWTH
FLEXIBILITYIN
PLANNING
WITH‘DESIGN PRINCIPLES’
FRONTRUNNER
MENTALITY
Ontmoeten = to meet
NEW METHOD
No fixed Plan, but a dream and ‘design
principles’ to achieve the dream

15. HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
NEW METHOD
Focus on inhabitant
Birds eye view
Ground view
Focus traditional
urbanism
Focus new urbanism
What does the
inhabitant see?

16. SHG
Avioport
The Outlook
The Base
Sheraton
citizenM
New Hilton
Schiphol
WTC Schiphol Airport NEW METHOD USED ON
SCHIPHOL CBD
Central
Parking
NEW METHOD COMMERCIAL REAL ESTATE AREA, NOT INCLUDING THE AIRPORT

17. HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
• Communication by the area (gatherings and
unexpected events organised by SRE in combination
with tenants.);
• Images (always the Tower, people and meeting in the
image);
• Clear and short text (not too formal);
• Themes (pay off: Schiphol. Working businessclass,
different primary colours per area);
• Community (on and offline, gather inhabitants);
• Do (show, example, experimenting, events);
• Signing (English, airport signing close to the terminals,
CBD signing in the business area).
COMMUNICATIONPLAN
SHARED,MEET,CORPORATEWITH ATWIST,
DYNAMIC,FLEXIBEL
MEET,COSMOPOLITAN,DYNAMIC
CORPORATEWITH ATWIST
CORPORATEWITH ATWIST
SHARED,MEET,
CORPORATE WITH ATWIST,DYNAMIC
COSMOPOLITAN
NEW METHOD

18. HOW TO INCORPORATE
THE NEW METHOD IN CONCRETE PLANS
• Create clear hierarchy in public space (main street,
subs streets) and concentrate traffic on main street;
• Create dynamics in public space (place to be, front
doors, sitting areas, art, public services, restaurants,
sports, temporary events);
• Create shared facilities (meeting facilities, auditorium);
• Create a square to combine the Terminal world and
the Business world;
• Create a matrix structure and increase density (city
feeling);
• Combine in and outdoor (transparant groundfloors);
• Create a few architectonial ‘specials’;
• Create flexibel buildings and use flexibel contracts.
DEVELOPMENTPLAN
MEET,DYNAMIC
MEET,COSMOPOLITAN,DYNAMIC,
FLEXIBELSHARED
MEET,SHARED
COSMOPOLITAN,DYNAMIC,MEET
DYNAMIC
CORPORATEWITHATWIST,DYNAMIC
COSMOPOLITAN
NEW METHOD
FLEXIBEL

19. NEW METHOD
DEVELOPMENT PLAN
COMMERCIALREALESTATEAREA(NOTINCLUDINGTHEAIRPORT)
Main street
2 worlds,
central square
Matrix – city
structure

20. By dayArt
Location SchipholBIKE
Activities at Schiphol CBD
• Art expositions
• White room: free to use
inspiring place for tenants
• Free activities: concerts,
lunch, coffee, photoshoot
• Your SchipholBIKE: free use
of bicycles (to improve
connectivity to facilities at the
Terminal)
• Popup The Cabin: new
activities, increase dynamics
and density
Activities at CBD
White room
Popup - Cabin
Free activities

21. IMPROVING CONNECTIVITY
FAST DEDICATED
BUSLANES AND
BUSSTATION
Authenticity: English WW II Hangar as Canopy
for the busstation

22. DEVELOPMENTS BENEFITTING FROM THE AEROTROPOLIS
• Specialized Areas
• New Hilton Hotel
• Redevelopment Offices The Base
• Business suites
• Other developments
Benefitting from location, accessibility and connectivity

23. Elzenhof - Golf
Location
Differentiated areas
• Schiphol CBD – offices,
meeting places
• Aerospace Exchange – MRO
and commercial aviation
• Cargo World –1 + 2 line cargo
• ACT – Logistic area, multi
modality
• Schiphol Elzenhof – Offices
and mixed use
• Golf course
Specialized Areas
Schiphol CBD
Aerospace Ex.
Cargo World
ACT

24. Atrium
By day
By night
Room
Location In the area
Hotel development
• 433 Rooms
• 23 meeting rooms
• 1 Ballroom (600 persons)
• Spa & fitness
• 135 parkingplaces in garage
• Delivery: Q2 2015
• Investment: € 120 mln.
New Hilton Hotel

25. In the area
Office redevelopment
• 35.000 m2 office space
• 5.000 m2 services,sports and
catering
• 10.000 m2 parking garage
• Delivery: Q3 2014
• Investment: € 28 mln.
The Base
Atrium
Atrium
Side entrance
Main entrance
Offices
Side entranceLocation

26. Sky boxes
• Own branded landside mini
business lounge at airport
• Satelite and hub place
• Meet-lounge-work-gather
• Salesteams-int.clients-board
• Inside WTC Schiphol –
Traverse and internally
connected to terminal
Business suites
Floormap
Side entrance3D Floormap
Offices
Impression
Impression
Impression
Location
Fictitious companies used in artist impressions

27. Other developments
• New 3 star Hotel, 12.000 m2,
2016
• Golf course, 18 holes, 2013
• GA Terminal, terminal 1.000 m2
and offices 5.000 m2, 2011
• Transport, Leed Platinum,
12.000 m2 offices, 2010
• Cargo 19, cargo 8.000 m2 and
offices 2.500 m2, 2010
Other
Transport
3 star Hotel
GA Terminal
Offices
Locations
Cargo 19
Golf course

28. Questions?