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“Beat the Backup Blues” Frank Slootman President, EMC Backup Recovery Systems Division Hugo Patterson CTO, EMC Backup Recovery Systems Division
Backup Redesign is Hot What are your  top storage initiatives? % Respondents Source:  The InfoPro Wave 13 (12/09)
Why? Dedupe Changes Everything
What percentage of your VTL  is using deduplication today?  By 2011? Shift to Dedupe % Respondents Source:  The InfoPro Wave 13 (12/09)
Tape is in Collapse Tape Automation CAGR 2005-2009: -14% ,[object Object]
Another -30% forecast by 2013EMC Backup Dedupe Systems*  ,[object Object],$Million US Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010 *Includes only Avamar systems, not software.  Data Domain products.Services & maintenance not included.
The Take on Tape
Redesign: Tape to Disk Tape Tape Backup software VTL Tape/VTL Backup software             Deduplication storage Backup software VM Onsite Backup  Storage Disaster Recovery Storage Application Backup Clients Backup/Media Manager Backup/Recovery  Architecture Conventional(Tape-centric) Transformational (Disk-centric) Deduplication backup software and system off premise on premise
The Journey to Disk-based Data Protection Conventional Transitional Transformational Tape & Truck Centric Disk + Tape Disk & Network Centric
Server Backup/mediaServer Offsite Storage Tape Library Primary  Storage Classic Tape
Server Backup/mediaServer Offsite Storage Tape Library Staging Disk Primary  Storage Add Staging Disk: Still Tape-centric
Server Backup/mediaServer Offsite Storage Tape Library Dedupe Storage Primary  Storage Add Deduplication Disk:Tape-centric, but Less Tape
WAN Server Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica Primary  Storage Add Dedupe ReplicationDisk-centric, but Classic Architecture
WAN Control Server Backup/mediaServer Dedupe Storage Dedupe Replica Primary  Storage Integrate Replication with Backup Software:Disk-centric, but still Classic Architecture
WAN Server Only Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica Primary  Storage Virtual Full Backups: Disk-centric Redesign
WAN t t t t t t t t t t File/Print File/Print e e e e e e e e e e Exchange Exchange Virtualization Virtualization Server Only Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica M M M M M M M M M M Oracle CRM Oracle CRM P P P P P P P P P P SAP ERP SAP ERP Primary  Storage VM Image-based Backup: Use vs. Restore
The Journey to Disk-based Data Protection Conventional Transitional Transformational Tape & Truck Centric Disk + Tape Disk Centric Virtual Fulls VM Image- Based backup Add  Dedupe Disk Integrate Dedupe Replication  w/ Backup Software Add  Staging Disk Classic Tape Add  Dedupe Replication
EMC Data Protection Vision Retained Versions in Online  Deduplication Storage Systems  t t t t File/Print File/Print t t t t t t t t t t t t t t t t e e e e Exchange Exchange e e e e e e e e e e e e e e e e Virtualization Virtualization Restore / Use DR Backup Dedupe  Only M M M M Oracle CRM Oracle CRM M M M M M M M M M M M M M M M M P P P P SAP ERP SAP ERP P P P P P P P P P P P P P P P P Dedupe  Only
Disk-based Data Protection Tape Dedupe Storage Backup Replication Recover Use
Customers on the Journey
Tape Tape NetWorker Disk Library VTL/Tape NetWorker Data Domain NetWorker VM Onsite Backup  Storage Disaster Recovery Storage Application Backup  Clients Backup/Media Manager Backup/Recovery  Architecture Conventional(Tape-centric) Transformational (Dedupe-centric) Avamar off premise on premise Backup / Recovery Architectures Evolution
NetWorker Next Disk & Network Centric Data Domain Avamar NetWorker:Top Three Unified Backup Software
Disk Library and DLm: #1 VTL Next Mainframe support for Data Domain Massive Scale
Data Domain: #1 Dedupe Storage Supports AllLeading Backup, Archive Next Massive Scale Deep Archive Support Continued Storage Generalization
Backup Client Backup Server: 20-40% less overall impact ,[object Object],Backup Server Backup LAN: 80-99% less bandwidth Backup LAN Data Domain: 1.5x aggregate backup throughput Manage DD Replicator from backup software New: Data Domain Boost Software
New with DD Boost + DD Replicator NetWorker Copy 1 Copy 2 NetWorker  Storage Node With DD Boost NetWorker  Storage Node With DD Boost Index Data Domain Managed File  Replication Maintain independent DR/archive copy 1. Request file clone London Tokyo NetWorker Cloning Controlled Replication
Simplified Backup Solution for  VMware, ROBO, NAS, Desktop/Laptop Next Datacenter focus  DD link Phase 1: database support Avamar: #1 Dedupe Backup Solution
(12/18/09): F1000 Sample. Left and Top Right Charts: n=182. Lower Right Chart: n=76. Lower Bottom Right Chart: n=37. Backup Data Reduction/Deduplication
EMC Products Beat the Backup Blues
Alan Pearson Infrastructure Architect ,[object Object]
No. 14 2009 FORTUNE 100 list of America’s largest corporations
Nation’s Largest Health Care Services CompanyPharmaceutical Distribution Supplying >40,000 U.S. Health Care Locations Health Care IT Installed in 70% of U.S. Hospitals with >200 Beds Automation Solutions Help Prevent >330,000 Medication Errors Every Week Aaron Plaza Storage Technology Platform Manager ,[object Object]
No. 94 2009 FORTUNE 500 list of America’s  largest corporations
Manufacturing and/or sales presence in more than 150 countries

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Emc World Keynote Slootman

  • 1.
  • 2. “Beat the Backup Blues” Frank Slootman President, EMC Backup Recovery Systems Division Hugo Patterson CTO, EMC Backup Recovery Systems Division
  • 3. Backup Redesign is Hot What are your top storage initiatives? % Respondents Source: The InfoPro Wave 13 (12/09)
  • 4. Why? Dedupe Changes Everything
  • 5. What percentage of your VTL is using deduplication today? By 2011? Shift to Dedupe % Respondents Source: The InfoPro Wave 13 (12/09)
  • 6.
  • 7.
  • 8. The Take on Tape
  • 9.
  • 10. Redesign: Tape to Disk Tape Tape Backup software VTL Tape/VTL Backup software Deduplication storage Backup software VM Onsite Backup Storage Disaster Recovery Storage Application Backup Clients Backup/Media Manager Backup/Recovery Architecture Conventional(Tape-centric) Transformational (Disk-centric) Deduplication backup software and system off premise on premise
  • 11. The Journey to Disk-based Data Protection Conventional Transitional Transformational Tape & Truck Centric Disk + Tape Disk & Network Centric
  • 12. Server Backup/mediaServer Offsite Storage Tape Library Primary Storage Classic Tape
  • 13. Server Backup/mediaServer Offsite Storage Tape Library Staging Disk Primary Storage Add Staging Disk: Still Tape-centric
  • 14. Server Backup/mediaServer Offsite Storage Tape Library Dedupe Storage Primary Storage Add Deduplication Disk:Tape-centric, but Less Tape
  • 15. WAN Server Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica Primary Storage Add Dedupe ReplicationDisk-centric, but Classic Architecture
  • 16. WAN Control Server Backup/mediaServer Dedupe Storage Dedupe Replica Primary Storage Integrate Replication with Backup Software:Disk-centric, but still Classic Architecture
  • 17. WAN Server Only Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica Primary Storage Virtual Full Backups: Disk-centric Redesign
  • 18. WAN t t t t t t t t t t File/Print File/Print e e e e e e e e e e Exchange Exchange Virtualization Virtualization Server Only Dedupe Only Backup/mediaServer Dedupe Storage Dedupe Replica M M M M M M M M M M Oracle CRM Oracle CRM P P P P P P P P P P SAP ERP SAP ERP Primary Storage VM Image-based Backup: Use vs. Restore
  • 19. The Journey to Disk-based Data Protection Conventional Transitional Transformational Tape & Truck Centric Disk + Tape Disk Centric Virtual Fulls VM Image- Based backup Add Dedupe Disk Integrate Dedupe Replication w/ Backup Software Add Staging Disk Classic Tape Add Dedupe Replication
  • 20. EMC Data Protection Vision Retained Versions in Online Deduplication Storage Systems t t t t File/Print File/Print t t t t t t t t t t t t t t t t e e e e Exchange Exchange e e e e e e e e e e e e e e e e Virtualization Virtualization Restore / Use DR Backup Dedupe Only M M M M Oracle CRM Oracle CRM M M M M M M M M M M M M M M M M P P P P SAP ERP SAP ERP P P P P P P P P P P P P P P P P Dedupe Only
  • 21. Disk-based Data Protection Tape Dedupe Storage Backup Replication Recover Use
  • 22. Customers on the Journey
  • 23. Tape Tape NetWorker Disk Library VTL/Tape NetWorker Data Domain NetWorker VM Onsite Backup Storage Disaster Recovery Storage Application Backup Clients Backup/Media Manager Backup/Recovery Architecture Conventional(Tape-centric) Transformational (Dedupe-centric) Avamar off premise on premise Backup / Recovery Architectures Evolution
  • 24. NetWorker Next Disk & Network Centric Data Domain Avamar NetWorker:Top Three Unified Backup Software
  • 25. Disk Library and DLm: #1 VTL Next Mainframe support for Data Domain Massive Scale
  • 26. Data Domain: #1 Dedupe Storage Supports AllLeading Backup, Archive Next Massive Scale Deep Archive Support Continued Storage Generalization
  • 27.
  • 28. New with DD Boost + DD Replicator NetWorker Copy 1 Copy 2 NetWorker Storage Node With DD Boost NetWorker Storage Node With DD Boost Index Data Domain Managed File Replication Maintain independent DR/archive copy 1. Request file clone London Tokyo NetWorker Cloning Controlled Replication
  • 29. Simplified Backup Solution for VMware, ROBO, NAS, Desktop/Laptop Next Datacenter focus DD link Phase 1: database support Avamar: #1 Dedupe Backup Solution
  • 30. (12/18/09): F1000 Sample. Left and Top Right Charts: n=182. Lower Right Chart: n=76. Lower Bottom Right Chart: n=37. Backup Data Reduction/Deduplication
  • 31. EMC Products Beat the Backup Blues
  • 32.
  • 33.
  • 34. No. 14 2009 FORTUNE 100 list of America’s largest corporations
  • 35.
  • 36. No. 94 2009 FORTUNE 500 list of America’s largest corporations
  • 37. Manufacturing and/or sales presence in more than 150 countries
  • 38. 255 manufacturing locations, 165 outside the U.S.Fortune 100s Beat the Backup Blues
  • 39.
  • 40. Benefit and ROI highest when least tape
  • 41.
  • 42. Guitar Winner 1 Guitar Winner 3 Guitar Winner 3
  • 43. From the Floor:Beat the Backup Blues

Editor's Notes

  1. INTO THE CLOSING ELEMENTS (Giveaway + Man on Floor Video)GUITAR GIVEAWAYFS: For those of you who joined us the Counting Crows concert Sunday evening, you might remember our Chief of Staff, BJ Jenkins promised keynote attendees the opportunity to win a guitar.Well, I am very excited to announce the winner – we will be shipping the guitar you – and the winner is__________Congratulations!!!Hugo brings the guitar to Frank while he is talking – and moves off stage.Frank announces winner: Hugo stunt double flips across the stage one more timeFS: Looks like Hugo is really excited for our winner!Audience: laughs/applause (Hugo comes back to stage, joins Frank)
  2. NEXT SLIDE – CUSTOMERS ON TAPE CHALLENGES
  3. FRANK INTROS VIDEOCustomers discussing challenges with tape
  4. FRANK TRANSITIONS TO HUGOFS: But the problem is actually broader than just tape storage.FS: Hugo, care to comment on that?HP: Yes. In the beginning, there was just tape….
  5. Tape stored redundant copyTape manually moved off site for DROlder tapes for time travelTape was cheap; got the job done
  6. Disk improves backup success rateSpeed matching bufferCritical restores may come from diskTape for DR and time travel
  7. Keep all operational copies localAll operational restores from diskAvoid recalling tapes from offsiteDR still manual with tape
  8. DR copies offsite sooner and automaticallyTape optional for archiveKey features: time-to-offsite; replication robustness; wan efficiency
  9. Replicate deduped data, butBackup software drives replicationCatalogs replica backups separatelyManages retention individuallySingle pane of glassKey features: time-to-offsite; replication robustness; wan efficiency
  10. Replicate deduped data, butBackup software drives replicationCatalogs replica backups separatelyManages retention individuallySingle pane of glassKey features: time-to-offsite; replication robustness; wan efficiency
  11. Replicate deduped data, butBackup software drives replicationCatalogs replica backups separatelyManages retention individuallySingle pane of glassKey features: time-to-offsite; replication robustness; wan efficiency
  12. In virtualized datacenters, backup needs to just send deduped delta changes from one version to the next. Recovery copies need to be virtual, held in deduplicated storage.DR also needs to just send deduped delta changes, creating more virtual images at the DR site. Files and VMDKs should be restored or used directly, online, avoiding the truck to Iron Mountain and the risk of manual handling and tracking. The only way to keep them online affordably and still meet compliance requirements is to use dedupe storage here too.
  13. HUGO INTROS VIDEOHP: Many customers are already successfully on the journey to disk-centric data protection. Implementations are yielding real business value. Dedupe has had a huge impact. Lets hear from a few of them:ROLL: “Customers on the Journedy” Customer VideoFS: picks up on other end to begin Product Section
  14. FRANK INTRODUCES VIDEO:Customers Using EMC Products to Beat the Backup BluesCustomers talking about individual or sets of EMC backup products + a lead in segment where customers say “I beat my backup blues”FS: might be nice to hear what I think, but let’s hear what our customers have to say, and how actual products are make a difference….and how they beat the blues
  15. FRANK TRANSITION TO CUSTOMER ROUNDTABLE>Aaron and Alan join Hugo and Frank on Stage during the end of the video.FS: As you’ve just seen, companies of all sizes and industries are shifting from reliance on tape to a disk-based architecture. We have seen mid-size companies go completely tapeless, and in the past couple of years, the world’s largest enterprises are transforming their data centers. Joining us now, from two Fortune 100 companies, are Aaron Plaza from Emerson and Alan Pearson from McKesson to hear how two of the worlds largest companies are also redesigning their backups.
  16. Round Table:Frank leads FAQ (Hugo pops in with wise observations)….conversation style.About company (and EMC backup products using)How did you justify the move to disk? How was the implementation? (Aaron/Emerson)What was the tipping point that got your started on the journey? (Alan/McKesson leads, Aaron comments)How has your life changed? Have you beat the back the blues?What else could this apply to in your business? Any thoughts on what might be next?END Frank: Thanks them both, great information for the audience here, let’s give them a big hand – they leave the stage.NOTE: Following slide to be shown on middle screenNOTE: Qs to Prompt will be on table for Frank/Hugo
  17. Frank Closes/Summarizes
  18. INTO THE CLOSING ELEMENTS (Giveaway + Man on Floor Video)GUITAR GIVEAWAYFS: For those of you who joined us the Counting Crows concert Sunday evening, you might remember our Chief of Staff, BJ Jenkins promised keynote attendees the opportunity to win a guitar.Well, I am very excited to announce the winner – we will be shipping the guitar you – and the winner is__________Congratulations!!!Hugo brings the guitar to Frank while he is talking – and moves off stage.Frank announces winner: Hugo stunt double flips across the stage one more timeFS: Looks like Hugo is really excited for our winner!Audience: laughs/applause (Hugo comes back to stage, joins Frank)
  19. FRANK INTRO ENDING VIDEO:FS: We’re here to help you beat the backup blues. It can be done. Literally 1000s large and small have done…many you heard today….Stop by our booth to consult tech experts…and in closing, let’s give you a flavor of what was happening on the show floor today……Thank you for coming. Blues Bros wave goodbye.ROLL: Video content from customers visiting the booth – prop’d with blues bros. hats/glasses….talking about how they beat their bluesNOTE: People can stay as long as they want to watch the video.