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Paul Louis Iske
Professor Open Innovation & Business Venturing, Maastricht University
Founder & CFO (Chief Failure Officer) Insititute of Brilliant Failures
Founder & COO (Chief Optimism Officer) Institute for Serious Optimism
O-Zones: Environments for Serious Optimism

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The world is getting more and more complex
This asks for Positive Engagement

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Paradigm Shift?

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Holistic view on Value
1. Financial Value
2. Societal Value
a. Social Capital
b. Natural Capital
3. Intellectual Value
a. Knowlegde Capital
b. Relational Capital
c. Structural Capital
From Business Case to Value Case!

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Being Positive is a voluntary activity

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An Environment consists of 4 spaces
Physical/Real space
Social/Cultural space
Virtual/Digital space
Process/Organisation space

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New Technology
Old Organisation
------------------------------- +
Expensive Old Organization
NT + OO = EOO
A well-known formula:

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Creativity
Being multiparadigmatic:
flexibly moving between,
combining and integrating
diverse ideas, perspectives,
intelligences and paradigms
PO
=
Provocative Operation

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Example of PO

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Increasing the Creativity Score

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Exceeding Expectations
Terrorists
Ambassadors

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9 Principles for Enthousiasm (B. Mager)
• Relief: unexpected help, getting rid of tasks, getting rid of
responsibilities, decision support, saving time
• Flexibility: spontaneous reaction, adaptiveness, differing
from standards, caring for individual needs
• Prudence: thinking outside the box, being one step ahead,
consideration of circumstances
• Generosity: excess, lavish, more than the necessary
• Authenticity: sincerity, honesty, transparency, confidence
• Belonging: interaction, synergistic effect, being a part,
feeling supported
• Exclusiveness: rareness, limitation, luxury
• Success: pride, reached aims, affirmation
• Completion: beauty, virtuosity, perfection, ‘the divine’

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The IISO Maturity Model

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www.apptimism.eu

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This conference an O-zone?

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