This Presentation is one of a series where we look at the innovative work of how through working together, housing associations and social landlords can make a difference in the employment prospects of their residents and have an influence on policy.
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Black Country Click Start Programme
1. Black Country Click Start
Building Better Opportunities
27th October 2016
Emma Wright and Julie Haywood
2. Black Country Click Start
About Walsall Housing Group (whg)
“inspiring people, great places, big future”
• Own and manage around 20,000 properties across the
West Midlands
• Invested over £400 million in our homes
• Developed a range of services that go beyond our
traditional role as a landlord
• Dedicated Employment & Training Service.
3. Black Country Click Start
Changing Landscape
• Additional pressures on housing associations
• 1% rent cut – impact on non core services
• Welfare reform – managing Universal Credit payments
• Need to instil behaviour change with customers
• Develop more cost effective ways of providing services
to our tenants
• Limited access to home computer – daily use of smart
phones
4. Black Country Click Start
Programme overview
• Building Better Opportunities (BBO) European Social Fund
matched with Big Lottery Funding to provide joint investment
• Local Enterprise Partnerships (LEP) have chosen the local
priority ‘themes’
• Overall focus: tackling POVERTY, promoting SOCIAL
INCLUSION and driving LOCAL JOBS and GROWTH
• £175 million investment across the UK
• £23.7 million for the Black Country
7. Black Country Click Start
whg and Accord together
• Turnover in excess £200 million
• Established track record in managing European & Lottery
funded programmes
• Housing core but strong social investors within communities
• Excellent customer insight to input into the programme
delivery
• Experienced back office support/ governance and compliance
requirements
• Geographical spread across the Black Country
8. Black Country Click Start
Our model
• Social housing tenants focus
• 3,000 over 3+ years
• Targeted approach, using our tenancy data
• Innovative engagement techniques
9. Building Better Opportunities
Overview of Black Country BBO
Click Start
£3.88m
Walsall
Housing
Group &
Accord
Community
Matters
£5.04m
Heart of
England
Community
Foundation
Bridges
£11m
Steps to
Work
Family
Matters
£3.4m
Black
Country
Together
10. Building Better Opportunities
The four “strands” of BBO
• 4 strands with different themes, working together as one
cohesive programme
• Shared paperwork
• Shared MIS system
• Systems of governance, performance management and
auditing
• Shared evaluation to show impact in the Black Country
11. Building Better Opportunities in the Black Country
Results
BRIDGES Family
Matters
Click Start Community
Matters
Completing job
search
(economically
inactive)
Moving into
education or
training
15% 13% 13% 13%
Moving into
employment/ self
employment
15% 13%
no target for
this result
13%
12. Black Country Click Start - Partners
Innovative
digital partner to
be procured
13. Increased skills and
confidence to use the
internet
Outcomes – Click Start
Black Country Click Start
Improved access to
employment, training
and volunteering
opportunities
Increased skills and
ability to manage and
save money
Able to communicate
and connect with
others
14. Black Country Click Start
Apply for a
home
Pre-tenancy
trainingA home becomes
available
Tenancy
sustainment “My
Home, My World”
Referral to
Employment and
Training Team
Sign up to
Click Start
15. Black Country Click Start
Basic financial and
digital support
Enhanced financial and
digital support
Induction and
stabilisation
Levels of support
16. Black Country Click Start
Support in the
home
Peer to peer
support
Group work
and 1:1s
Engagement
17. Black Country Click Start
Contact details
Emma Wright – Programme Manager
Emma.wright@whgrp.co.uk
Tel: +44 (0)1922 42 2938 | Mob: +44 (0)7872 423709
Julie Haywood - Director of Employment and Training
Julie.haywood@whgrp.co.uk
Tel: +44 (0)1922 42 5626 | Mob: +44 (0)7921 403917