1. Workshop
From Online Panels to Feedback
Communities - A Hands-On Introduction
to a Holistic Insight Generation
Sebastian Kramer | Stefan Laufer
Pforzheim // 26th of May 2010

2. AGENDA
WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010
1. Introduction: Globalpark‘s Panel Approach
2. Focus Today: Setting Up a Panel Community

3. 3
Introduction:
Globalpark‘s Panel Approach

4. WELCOME - INTRODUCTION 4
About Globalpark
Globalpark-Germany (Headquarter) since 1999
Huerth (near Cologne)
Software Development & Consulting
Chief Executive Officer (CEO):
Dr. Lorenz Gräf
Globalpark-US Globalpark-UK
New York London
Full-Service- Full-Service-
Supplier Supplier
Globalpark-Austria
Vienna
Full-Service-Supplier

5. PRODUCT PORTFOLIO
Enterprise Feedback Suite (EFS)
EFS Survey EFS Panel EFS Employee EFS Leadership
EFS Mobile Extension
Services

6. EFS PANEL

7. EFS PANEL
Website
From 200 - 2 Mio. Panelists:
Recruitment, Sampling,
Incentivation, etc.

8. EFS PANEL
Website
Blogs, Forums, Chats,
Discussions, Ratings, etc.

9. EFS PANEL
Website
Conducting Stationary &
Mobile Online Surveys

10. EFS PANEL
Panelist Communication,
Survey Invitations,
Incentive Shop, etc.

11. Panel Community 11

12. 12
Panel Community
Social
Panel
Networking
Member Member Member Member
Panel
Community Member
Member Member

14. EFS PANEL
Automation
Quality Management
Communication
Recruitment
Selections/
Samples & Incentivation
Groups
Surveys

15. 15
Workshop Platform:
http://gor.globalpark.de

16. BASIS OF A PANEL COMMUNITY 16

17. 17
Practical Training:
Fill Out the Registration Form
and Have a Look at the Open Forum

18. BASIS OF A PANEL COMMUNITY 18

19. 19
Practical Training:
Find Your Topic Partner!
- Topic 1: „Panel Quality“
- Topic 2: „Consumer Research“
- Topic 3: „Privacy & Trust“
- Topic 4: „Best Practice“

20. 20
Practical Training:
Take Part in Your First Survey
and Access the New Forum

21. BASIS OF A PANEL COMMUNITY 21

22. 22
Example of a
Community Website

23. EXAMPLE OF A COMMUNITY WEBSITE 23
Public Landing Page

24. EXAMPLE OF A COMMUNITY WEBSITE 24
Members Area

25. EXAMPLE OF A COMMUNITY WEBSITE 25
My Profile

26. EXAMPLE OF A COMMUNITY WEBSITE 26
Survey Layout

27. EXAMPLE OF A COMMUNITY WEBSITE 27
Forum

28. AGENDA
WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010
1. Introduction: Globalpark‘s Panel Approach
2. Focus Today: Setting Up a Panel Community

29. 29
Workshop Platform (Admins View):
http://gor.globalpark.de/www

30. 30
Groups
Introduction & Rules

31. GROUPS - INTRODUCTION 31
Default Panel Group
Group Memberships
All members of the
panel/community are
Interrested
in Football part of the so-called
“default panel group”
Females
All panelists can be a
Aged 14-29 member of one or more
Opinion
Leaders (sub-)groups
Males

32. GROUPS - FILTERS 32
Type of filter Use of information stored in…
System variables like the number of invitations, last
Performance Data Filter
invitation, PCI, number of bonus points, etc.
Master Data Filter All user-defined master data incl. recoded variables
Information about the statuses in panel projects, like
Sample Data Filter completed in survey „x“, participation in survey „y“ in a
special time period, etc.
Detailed information from answers in a special survey
Project Filter which are not stored in the master data, e.g. data of
question three in survey „z“
Combination of all filter rules. Necessary for automatic
Alternative Filter
update rules.

33. GROUPS - LOGIC 33
Subtract group
Default
Panel Females Males
Group
Add group
Females &
Aged 14- Males
Females 29 Years Aged 14-
29
Intersection of groups
Aged 14-29 Females
Females Aged
Years 14-29

34. 34
3. Practical Training:
Group Creation

35. 35
Content Management System
Basics

36. CONTENT MANAGEMENT SYSTEM - BASICS 36
Webpage
Content
Module 1
Module 2 Module

37. 37
Content Management System
Setting Up a Forum

38. SETTING UP A FORUM 38
THREE STEPS
Forum
Area
Website Module
on Page
Online Version
(Panelist`s View)

39. SETTING UP A FORUM 39
Forum Content
Embedding the Forum
Content in the Website
Structure
Online Version (Panelist`s view)

40. 40
4. Practical Training:
Setting Up a New Forum

41. SETTING UP A FORUM 41
Forum Content
Embedding the Forum
Content in the Website
Structure
! Online Version (Panelist`s view)

42. 42
5. Practical Training:
Take Part in Your Own Forum

43. 43
6. Practical Training:
Export your data

44. ANALYSIS 44

45. ANALYSIS 45

46. Thanks for Your Attention…

47. Globalpark provides panel, community and survey software that enables organizations to manage
ABOUT US
what matters across the enterprise. By capturing feedback and tracking behavior of customers,
employees and partners, they gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands
and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo,
SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers,
with offices across the US, UK, Germany and Austria.
Globalpark AG Globalpark Inc.
LOCATIONS Kalscheurener Str. 19a 299 Broadway, 19th Floor
50354 Cologne/Huerth New York, NY 10007
Germany (Headquarters) United States of America
Tel.: +49 2233 7933 6 Tel.: +1 888 299 9422
info@globalpark.de info@globalpark.com
www.globalpark.de www.globalpark.com
twitter/Globalpark twitter/Globalpark_News
Globalpark UK Ltd. Globalpark Oesterreich GmbH
5 Archie Street Wassergasse 25
London SE1 3JT 1030 Vienna
Great Britain Austria
Tel.: +44 207 403 3900 Tel.: +43 1715 0289 11
info@globalpark.co.uk info@globalpark.at
www.globalpark.co.uk www.globalpark.at

48. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH
The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and
reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark
AG or its subsidiaries.
This publication is issued without any guarantee whatsoever. Information contained herein can be changed
without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the
information, text, graphics, links and other items in this publication. This publication is a preliminary version, which
is not subject to any valid licence agreement or other agreements with Globalpark.
The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software
components of other software manufacturers. All products may show country-specific differences.
Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other
Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be
registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All
other names of products and services are trademarks of their respective companies.