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The Villa Méditerranée in Marseille opened to visitors in June 2013 with the inauguration of two exhibitions. Since the beginning, the will of this new cultural institution seems to point toward a new way of constructing exhibits and communicating them. Exhibits become “paths”, curators become “storytellers”, visitors “actors”. Which are thus the practical and theoretical consequences of this shift in terminology? Through the use of both semi-structured interviews and visitors’ book notes, this study aims to cross the boundaries of stocked definitions perceiving the relation still existing between institutional expectations and actual visitors’ experience. Visitors’ reactions allowed us to recognize some sort of blind areas in the process of evaluation and interpretation of institutional proposals and, analogously, they make us aware of some peculiarities of the Villa. In the matter of fact, the physical and thematic proximity of the MuCEM is not completely free of consequences for our Villa Méditerranée.