Social Media is the biggest shift since the industrial revolution. Welcome to the revolution! - 50% of the world’s population is under 30 years old - 90% of Millennials have joined a social network - Facebook tops Google for weekly traffic in the US - Social Media has overtaken pornography as the number 1 activity on the internet Years to reach 50 million users: RADIO –> 38 years TV –> 13 years Internet –> 4 years Google+ –> 88 days So, we don’t have a choice on whether we “do” social media, the question is how well we “do” it. In this presentation Gnostix will connect the dots between social media, analytics, corporate culture and strategy. Businesses need to measure, analyze, and report on their social media efforts. They need to discover insights from their information. They need to engage. And they need the best tools to reach these targets. Gnostix provides the ability to do it all!

1. Connecting the dots:
Social
Media, Analytics, Corporate
Culture & Strategy

2. Welcome to the revolution!
Over Facebook
50% tops
Google
Traffic
of the world’s population is under
for weekly traffic
30 in the US
years old
Time
Social Media has overtaken
pornography as the #1 activity
on the web 96%
of Millennials have joined a social network

3. Welcome to the revolution!
Years to reach 50 million users
RADIO
38 years

4. Welcome to the revolution!
Years to reach 50 million users
TV
13 years

5. Welcome to the revolution!
Years to reach 50 million users
INTERNET
4 years

6. Welcome to the revolution!
Years to reach 50 million users
Google+
88 days

7. Welcome to the revolution!

8. Brands that shy away from new media

9. How do I get there?
The three strategy essentials:
Knowledge
Who are you? Understand your company’s
essence/ DNA
Vision
What do you want to be?
Insight
Who are you speaking to? What’s your audience
(or market)

10. The corporate culture shift
Remember: the business of business is social!
Humanize the company
Information sharing & engaging (not
broadcasting) to create dialogue/ conversations
From hierarchical to horizontal relationships
(social media democratizes)

11. Practically speaking…
Once you know what you want to do, how & why
Set goals/objectives, strategy, tools & tactics
Measure, analyze & report on social media efforts
Discover insights from information
Engage & create conversation
&
Businesses need the best tools to reach these targets!

12. Revisit tradition for innovation
Merely collecting digital data without cause is a recipe for disaster.
Organizations that develop
social media measurement strategies
which align
key success metrics with business objectives
will evolve more quickly.
This requires a pragmatic strategy
& measurement plan.

13. Social Media Monitoring & Analysis

14. Social Marketing Analytics
…is the discipline that helps companies
measure, assess & explain
the performance of social media
initiatives in the context of specific
business objectives.

15. Social Media ROI pyramid

16. Social Media Measurement
Success metrics - also known as Key Performance
Indicators (KPIs)
developed with specific
business objectives in mind
are far more likely to be useful & used.

17. Social Media Measurement

18. Social Media Measurement
This ideology has helped dozens of organizations take a
Methodical
Pragmatic
and
Common Sense
approach to
measuring social marketing
initiatives

19. Objectives & KPIs
No single set of objectives can
accommodate all business models
or corporate initiatives.
4 objectives have been identified
that serve as a foundation for effectively
measuring social marketing using an
objective-based methodology.
The success of these objectives is
measurable using KPIs that
demonstrate progress toward the goal.

20. Why it matters
For your company
Understand market, trends, players, influencers, competitors
Build brand awareness, reputation & loyalty
Encourage customer advocacy
Leverage knowledge base of content assets -> promote messaging/
enable sales
Link to marketing metrics -> optimize
Improve search engine rankings & online traffic
Commit to your market (clients, partners, suppliers, analysts)
relationships
For your team
Demonstrate thought leadership
Build reputation
Engage with market players & influencers

21. Still think you own your brand?
Don’t go there..

22. ‘United breaks guitars’
Over 11,827,603 views
Over 29K
comments
Over 40K “5 star” ratings
#1
in iTunes music store within
first week of release In the Top 10
Viral Videos of 2009 by Time magazine

23. ‘United breaks guitars’
“Meanwhile,
within 4 days of the song going online,
the gathering thunderclouds of bad PR caused
United Airlines’ stock price to suffer a mid-flight stall,
& it plunged by 10%, costing shareholders $180 million.
Which, incidentally, would have bought Carroll
more than 51,000 replacement guitars.”
– The Times, July 22, 2009

24. Learn more: www.gnostix.gr
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