For press, bloggers, media and anyone that wants to learn more about the company.

1. Helping innovators
everywhere plan, Serving more than 17,000 companies worldwide
build, and launch
great software.
Atlassian Press Packet

2. From the Beginning
Atlassian is a private, global software company that builds tools for software
development and collaboration.
Legendary Service Ready, Set, Go!
Our tools help both small and large teams with agile project Atlassian’s co-founders, Mike Cannon-Brookes and Scott
management and documentation, code sharing and continu- Farquhar, met at university and decided to start a company
ous integration, and even light saber development.* together at the ripe old age of 22.
Our name, Atlassian, was inspired by Atlas, the ancient Dissatisfied with the state of enterprise software—expensive,
Greek titan who held up the sky, providing the world’s first difficult to configure, requiring huge investments in consult-
incredible service. We strive to provide that same level of ing to implement and years to deploy—Mike and Scott set
“Legendary Service” to each and every one of our customers. out to create a different kind of company.
Atlassian was founded in 2002 when we shipped our first
product, JIRA, an issue and task management tool. Nearly
overnight the company was profitable and self-sustainable.
It was only in 2010 that we took our first round of funding
from Accel Partners to help us accelerate growth and M&A.
By 2011 the company had more than 17,000 customers and
*Just checking to see if you’re paying attention. 400 employees worldwide.

3. A Sweet Suite
Software is transforming the world – our robust suite of products transform
the teams making it.
TRACK, PLAN, ANALYZE CONTINUOUS INTEGRATION IDENTITY MANAGEMENT
CONTENT COLLABORATION PEER CODE REVIEW INTERACTIVE TRAINING
AGILE PROJECT MANAGEMENT SEARCH YOUR CODE DVCS CODE HOSTING
EXPLORATORY TESTING FOR AGILE TEAMS JAVA CODE COVERAGE FREE MERCURIAL & GIT CLIENT
MANAGE AND PLAN EVENTS CONNECT TO YOUR IDE

4. Leadership
Scott Farquhar Mike
CEO and Co-founder Cannon-Brookes
Scott epitomizes Atlas, our CEO and Co-founder
company’s namesake, for
Mike is the Prometheus of
his tireless support and deft
Atlassian; he fires up the
leadership.
company every day.
@scottfarkas @mcannonbrookes
Jay Simons Alex Estevez
President CFO
The John “Hannibal” Smith at Our George Washington, Alex
Atlassian, Jay has an affinity for is at the helm leading us across
unorthodox but well-laid plans. frigid waters. And he keeps us
honest.
@jaysimons

5. A Different Kind of Company
We pride ourselves on being a different kind of company, one that has
turned enterprise software sales on its head. Here are some of the reasons
our customers have chosen to work with our tools:
Affordable Software No Sales
Prior to Atlassian, companies and teams were forced to We’ve eschewed the traditional “feet on the street” sales
pick between expensive and painful-to-configure enterprise model in favor of word-of-mouth marketing. We have no sales
software, or free, unsupported open source software. We people. Instead, we make our tools easy to try and easy to
challenged the idea that you had to pay a lot of money to get buy with a credit card. By focusing on engineering instead
great software. Starting at just $10, our tools fit any budget. of sales, the company has been able to build world-class
They’re a fraction of the price of enterprise software, yet software that sells itself.
come with the support and service that customers want.
Giving Back
Transparency
We love the open source community and use many open
Being open and transparent is a cornerstone of Atlassian’s source components in our own development. Many of
identity. We’ve deployed a public version of JIRA, our issue our developers participate in open source projects on their
tracker, to track all product issues and feature requests made own time or company time. Atlassian has a long history
by customers. All of our customers can vote openly for features of supporting open source and software development
they want to have developed in future versions. Additionally, communities. Since its inception, the company has provided
we give our source code to every commercial license holder. free licenses to thousands of open source projects and
non-profit organizations.

6. The Stats
2002AD
year founded 400 17,000
employees customers
142
worldwide
$1,000,000
5
days per year
employees can
total amount donated to
volunteer at their
countries where our Room to Read favorite charities
software is used in 2011 from sale of $10
Starter licenses
$10
starting price
for our tools
4:00PM
the time the beer cart
rolls through the San
Francisco office
3number
of offices
1:00PM
the time the poker
tournament starts
every Friday in the
Sydney office
1 %
amount of revenue
donated to charity

7. Atlassian Through the Ages
2k Welcome to the future
of issue management.
2005 2004 2003 2002
Good morning, We get our 2,000th Santa drops Atlassian is born!
San Francisco! paying customer... Confluence 1.0 JIRA 1.0 is released
Our US office this company might into your stocking! in the wild.
opens its doors. just take off.
2007
Atlassian acquires
Cenqua, gets a
sweet suite of
Dev Tools. 10k
erated
2008 2009 2010 2011
Van Gogh, bicycles, $10 Starter licenses Dump your code...into Bitbucket, We made all our products
canals, oh my! launch, $100,000 our new code-hosting service. available OnDemand in the
Welkom to our new raised for Room to cloud!
Accel Partners invests $60M in
Amsterdam office. Read, and we hit Atlassian. Party! We also add Team Calendars
10,000 customers.
Our Starter license donations to and Bonfire to the family.
Room to Read total $1,000,000.

8. Our Customers: Where Do They Come From?
37 %
12%
EMEA
Asia Pacific
Americas
51 %
A few of the companies we serve:

9. Fan Mail
“ To me, the mark of
success for software
“ We are absolutely “ We very firmly feel that
switching to JIRA was a
thrilled with critical enabler in allowing us
is when you don’t
have to read the
both JIRA and to dramatically improve our
development workflow and
manual, and you guys Confluence. They decrease the amount of time
have done a great job are both stable needed to deliver new projects.
”
Simply put, it’s become
with JIRA. and flexible and indispensable for us. ”
Murray Leslie our developers Clark Richie
NEPTUNE Canada
love using them. ” One Economy Corporation
“ Before Bamboo, we’d have no
idea which commit broke the
Robert H. Christensen “ I had no idea Confluence
Lockheed Martin could do all this . . . it
build, we’d have to look into
has blown me away—
Subversion, look at the commits,
you can do anything you
run some diffs—it was just too
much effort. Bamboo cut that “ Can’t say enough want. You can extend
time from an hour or two a week good things about it and create whatever
and made it into 30 seconds.
” @atlassian support! ” webapp you want. ”
Michelle Harper Mike Starkey
Interspire @jayson_r
Heliodyne

10. 24 Hours @ Atlassian
FedEx Day
What can you do in 24 hours? That was the question we
asked our employees, and from that question we started
Atlassian “FedEx Days,” a 24-hour period of time for our
developers to tap into their creative side, scratch an itch,
and build something new. While FedEx Days have produced
plugins and features that have shipped in our products, their
purpose is to help motivate and inspire people to think big.
Dan Pink, former speech writer for Al Gore,
covered Atlassian FedEx Days in his book on
The Winner’s Booty!
motivation, Drive. • FedEx champion shirt
• Possession of the FedEx trophy
• Bragging rights, pride, and the
envy of your peers.
Thursday WHAT CAN HAPPEN IN 24 HOURS? Friday
Brainstorm! Build It! Watch the Clock! Pitch your Project! Vote. Win. Party!

11. Our Core Values
These are the values that guide our business, our product development, and
our brand. They’re what we look for in every employee. As the company
continues to evolve, one thing that remains a constant is our five values.
Open Company, No Bullshit Be the Change You Seek
We embrace transparency. All information, both We think Gandhi had it pretty right when he said
internal and external, is public by default. “We need to be the change we wish to see in the
world.” At Atlassian we encourage everyone to
Don’t #@!% the Customer create positive change.
We want our customers to respect us in the
Play, as a Team
morning. That’s why whenever we make
decisions we ask ourselves how it will affect It’s important to have fun with your workmates
our customers first. while contributing to the Atlassian team.
Build with Heart & Balance
Every day we try to build products that are useful
and that people lust after, and that account
for our colleagues, customers, and stakeholders.

12. Contact Us
Amsterdam
ADDRESS Keizergracht 311
1016EE Amsterdam San Francisco
Netherlands
ADDRESS 375 Alabama Street #325
PHONE +31 20 796 0060
San Francisco, CA, 94110
FAX +31 20 524 8260 USA
PHONE +1 415 701 1110
FAX +1 415 449 6222
Sydney
ADDRESS 173-185 Sussex Street
Sydney, NSW, 2000
Australia
PHONE +61 2 9262 1443
FAX +61 2 8208 7383
@atlassian

13. Dress for Success
We pride ourselves on our company shirts – whether we’re commemorating
an event, person, team, or inside joke – we’ll look for any excuse to lay down
some threads.