The document summarizes the state of the Atlassian ecosystem and add-on market in 2012. It notes that over 100 new add-on developers register each month, with 260 new add-ons and over 2,300 new add-on versions released in 2012. Over 1 million add-ons were downloaded that year. The presentation outlines upcoming product updates that will benefit add-on developers and new tools to help developers build, share, and sell add-ons, including the Atlassian Marketplace launch.

1. Friday, June 15, 12

2. Atlassian Ecosystem
State of the Union 2012
Jonathan Nolen
Director of Developer Relations
Friday, June 15, 12

3. Putting up
Big Numbers!
Friday, June 15, 12

4. 100+
New Add-on Developers
Register Every Month
7
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5. 260
New Add-ons this year
7
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6. 40%
Yearly Growth
260
New
7
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7. 900+
Add-ons Now Available
260
New
40%
Growth
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8. 1,000
750
500
250
0
2007 2008 2009 2010 2011 2012
260
New
40%
Growth
900+
Total
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9. 2,300
Add-on versions released
this year
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10. 70%
Yearly Growth
2,300
New
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11. 5,500
Add-on releases, all-time
2,300 70%
New Growth
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12. 6,000
4,500
3,000
1,500
0
2007 2008 2009 2010 2011 2012
2,300 70%
New Growth
5,500
Total
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13. 1 ,000,000
Add-ons Downloaded
this year
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14. 50%
Yearly Growth
1m
New
7
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15. 3 ,000,000
Add-ons Downloaded, all-time
1m
New
50%
Growth
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16. 4,000,000
3,000,000
2,000,000
1,000,000
0
2007 2008 2009 2010 2011 2012
1m
New
50%
Growth
3m
Total
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17. 50%
Of customers have not yet
installed an Add-on
7
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18. 1. Build Add-ons
2. Share Add-ons
3. Sell Add-ons
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19. 1. BUILD
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20. Product
Updates
Friday, June 15, 12

21. Friday, June 15, 12

22. Full Plugin Reloadability
in JIRA 4.4
Friday, June 15, 12

23. APIs
REST Remote API
available in JIRA 5.0
Friday, June 15, 12

24. Remote
Issue
Links
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25. Remote
Issue
Links
Friday, June 15, 12

26. Activity
Streams
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27. Activity
Streams
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28. Activity
Streams
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29. Activity
Streams
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30. Activity
Streams
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31. Activity
Streams
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32. Active Objects
Powerful Storage for Add-ons
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33. APIs
Stable Public Internal API
Starting in JIRA 5.0
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34. Friday, June 15, 12

35. Brand
New
Editor
Friday, June 15, 12

36. New Editor Plugin Points
• Formatting & insert menus
• Custom macro editors
• Custom placeholders
• Dynamic property panels
• Parameter placeholder
• Auto-convert on paste
Friday, June 15, 12

37. APIs
JSON-RPC Remote API
available in Confluence 4.2
Friday, June 15, 12

38. Friday, June 15, 12

39. Bamboo Tasks
Custom actions for your build
Friday, June 15, 12

40. DVCS Repo Management
For the Enterprise
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41. DVCS
Most important development
transformation in a decade
Friday, June 15, 12

42. Plugin API Marketplace
& REST API Ready
Friday, June 15, 12

43. Green Field Development
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44. Supercharge collaboration
with group chat and IM
Friday, June 15, 12

45. Your
App Remote API
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46. Friday, June 15, 12

47. New Tools for
Add-on
Developers
Friday, June 15, 12

48. Atlassian
Developer
Site
Friday, June 15, 12

49. WE ♥
New Getting Started Docs
Windows and Eclipse
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50. Friday, June 15, 12

51. Add-on Development
Training Classes
Friday, June 15, 12

52. 2. SHARE
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53. New Design,
New Features
Friday, June 15, 12

54. Respond to Reviews
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55. Better Support
Guidance
Friday, June 15, 12

56. API Compatibility Reports
http://checkup.atlassian.com
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57. Friday, June 15, 12

58. Helping you
Collaborate
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59. Friday, June 15, 12

60. Friday, June 15, 12

61. 2
Atlassians Working
on Answers
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62. Online home for your code
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63. Yearly developers-only event
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64. Yearly developers-only event
September 19 th-21st, 2012
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65. AtlasCamp Europe!
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66. AtlasCamp Europe!
v2 next Fall, after Half Moon Bay
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67. Add-on Development Contest
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68. Add-on Development Contest
$45k in prizes up for grabs
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69. http://codegeist.com
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70. 3. SELL
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71. ADD-ONS
ARE
AWESOME
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72. PAIN
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73. Hard for Developers
Lots of time not
building your product
2.0
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74. Hard for Customers
Every Add-on
is Different
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75. Hard for Customers
Roadblocks mean
they just don’t buy
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76. Atlassian Marketplace
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77. Atlassian Marketplace
Reach 100,000 of the world’s best
development teams
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78. Atlassian Marketplace
Buy hundreds of the world’s most
powerful development tools
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79. 8 weeks
Opened to Developers
at AtlasCamp
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80. 59
Add-ons Available
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81. Friday, June 15, 12

82. Friday, June 15, 12

83. EASY
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84. Easy for Customers
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85. 1
Interact with Atlassian
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86. 2
Purchase simultaneously
with the Products
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87. 3
Renew with ease
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88. Easy for Developers
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89. 1
Less code for you
to write and maintain
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90. 2
Proven, end-to-end
business engine
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91. 3
In-product access to
every Atlassian customer
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92. Let’s take a
look
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93. Friday, June 15, 12

94. That was EASY!
Now I’m ready to buy
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95. Friday, June 15, 12

96. For Customers
Easiest way to
find and purchase
add-ons
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97. For Developers
Easiest way to sell
your add-on
2.0
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98. What’s the
business deal?
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99. What’s the business deal?
• 75% straight to the developer
75%
DEVELOPER
25%
ATLASSIAN
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100. What’s the business deal?
• 75% straight to the developer
• No payment processing fees
75%
DEVELOPER
25%
ATLASSIAN
Friday, June 15, 12

101. What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
75%
DEVELOPER
25%
ATLASSIAN
Friday, June 15, 12

102. What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
75%
DEVELOPER
25%
ATLASSIAN • Full integration in our system
Friday, June 15, 12

103. What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
75%
DEVELOPER
25%
ATLASSIAN • Full integration in our system
• 25% to Atlassian to re-invest
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104. All the things you don’t do!
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105. All the things you don’t do!
LICENSING
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106. All the things you don’t do!
LICENSING SHOPPING
CART
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107. All the things you don’t do!
LICENSING SHOPPING PAYMENT
CART GATEWAY
Friday, June 15, 12

108. All the things you don’t do!
LICENSING SHOPPING PAYMENT BILLING &
CART GATEWAY INVOICING
Friday, June 15, 12

109. All the things you don’t do!
LICENSING SHOPPING PAYMENT BILLING & COLLECT
CART GATEWAY INVOICING TAXES
Friday, June 15, 12

110. All the things you don’t do!
LICENSING SHOPPING PAYMENT BILLING & COLLECT RENEWALS
CART GATEWAY INVOICING TAXES
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111. How does it
work?
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112. 1. Technical Requirements
2. Business Decisions
3. Marketing Opportunities
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113. 1
Technical Requirements
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114. Friday, June 15, 12

115. Rename d
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116. Rename d
}
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117. Compatibility
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118. Compatibility
3.1
December 2009
30 Months
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119. Compatibility
3.1 4.1
December 2009 April 2010
30 Months 26 Months
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120. Compatibility
3.1 4.1 2.6
December 2009 April 2010 June 2010
30 Months 26 Months 24 Months
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121. Compatibility
3.1 4.1 2.6 2.4
December 2009 April 2010 June 2010 October 2010
30 Months 26 Months 24 Months 20 Months
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122. Tutorials and
Code Generators
Friday, June 15, 12

123. Full Details
in the Next Talk
Intro to Marketplace
95
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124. 2
Business Decisions
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125. One Guiding Principle
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126. One Guiding Principle
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127. Licensing & Pricing
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128. Licensing & Pricing
Match User Tiers
Friday, June 15, 12

129. Licensing & Pricing
Match License Types
Friday, June 15, 12

130. Licensing & Pricing
Developers Pick a Price
Friday, June 15, 12

131. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

132. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

133. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

134. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

135. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

136. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

137. Example: Confluence Add-on
Users Confluence Your Your Your Your Your
Base Price Add-on Renewal Academic Acd. Renewal Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Friday, June 15, 12

138. Licensing & Pricing
• Developers set commercial price
• 30-day evaluations always free
• Yearly renewals always 50%
• Academic licenses always 50%
• Community licenses always free
• Upgrades calculated automatically
• Never less than $10
Friday, June 15, 12

139. ?
Friday, June 15, 12

140. Billing & Invoicing
• Users use the our shopping cart
• We send evaluation reminders
Paid Invoice
• We send quotes and invoices
ABN: 53 102 443 916
Paid Invoice Number: AT-420
Paid Invoice Summary 278
Date Issued: 11 Mar 2012
Bill To:
Jonathan Nolen Ship To:
jonathan@jnolen.com Jonathan Nolen
8058952794 jonathan@jnolen.com
8058952794
•
Jonathan Nolen
We send renewal reminders
2125 Bryant Street #118 Jonathan Nolen
2125 Bryant Street #118
San Francisco CA 94110
United States of America San Francisco CA 94110
United States of America
Total Paid: USD $10.00
Date Paid: 11 Mar 2012
Qty
Product
Unit Price Adjustment
JIRA 10 Users: Starter License Total
1
- Support Period: 11 Mar 2012 -
11 Mar 2013 $10.00 USD
$10.00 USD
Total Amount Paid (USD)
Product $10.00
Support Period
JIRA 10 Users: Starter License Support Entitlement Number
11 Mar 2012 - 11 Mar 2013
SEN-2227035
OFFICIAL RECEIPT
Invoice Total: $10.00
Payment Received:
-$10.00
Amount Now Due:
$0.00
Credit Card Number: ************1969
Cardholder's Name: Jonathan D. Nolen
Thank you for your payment!
Refunds and Exchanges: You can
request a refund or an exchange
After the 30-day period, refunds up to 30 days after the date of purchase
or exchanges will not be available on this invoice.
refund or an exchange. . Please note that Starter licenses
are not eligible for a
Atlassian Pty Ltd, 173-185 Sussex
St, Sydney NSW 2000, Australia
Email: billing@atlassian.com
Tel: (+1) 415 701-1110
Fax: (+1) 415 449-6222
Friday, June 15, 12

141. Legal
Atlassian’s
Standard
Terms
Friday, June 15, 12

142. Experts
20% Incentive
Opt-in Program
Friday, June 15, 12

143. Payment
Monthly payment
Near realtime info
$
Friday, June 15, 12

144. 3
Marketing Opportunities
Friday, June 15, 12

145. Banner Rotation on
Marketplace and UPM
Friday, June 15, 12

146. Placement on
Atlassian.com
Friday, June 15, 12

147. Highlighted in
Top Grossing
Add-ons
Friday, June 15, 12

148. Available in
the Atlassian
Shopping Cart
Friday, June 15, 12

149. ✔ Technical Requirements
✔ Business Decisions
✔ Marketing Opportunities
Friday, June 15, 12

150. Marketplace Workshops
available this Friday
http://summit2012marketplaceworkshop.eventbrite.com/
Friday, June 15, 12

151. Why are we
doing this?
Friday, June 15, 12

152. Awesome Add-ons
Friday, June 15, 12
=
Awesome Products

153. Strong Developers
Friday, June 15, 12
=
Better Add-ons

154. Your Businesses Thrive
Friday, June 15, 12

155. The easiest, best way to
sell an add-on
Friday, June 15, 12

156. Save Time & Effort
Friday, June 15, 12

157. Reach 100,000 Dev Teams
Friday, June 15, 12

158. Rev Your Business Engine
Friday, June 15, 12

159. Build something amazing.
Friday, June 15, 12

160. Thank you!
Friday, June 15, 12

161. Resources
http://atlss.in/JFWwcr
Friday, June 15, 12

162. Friday, June 15, 12

163. Friday, June 15, 12

164. Friday, June 15, 12

165. Friday, June 15, 12

166. Friday, June 15, 12

167. Plugin SDK with FastDev
Friday, June 15, 12

168. Friday, June 15, 12

169. Memory Lane
2004 2005 2006 2007 2008 2009 2010 2011 2012
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170. Memory Lane
Plugins
2004 2005 2006 2007 2008 2009 2010 2011 2012
Friday, June 15, 12

171. Memory Lane
Confluence.
Atlassian.Com
Plugins
2004 2005 2006 2007 2008 2009 2010 2011 2012
Friday, June 15, 12

172. Memory Lane
Confluence.
Atlassian.Com
Plugins Confluence
Plugin
Repository
2004 2005 2006 2007 2008 2009 2010 2011 2012
Friday, June 15, 12

173. Memory Lane
Confluence. Plugin Exchange
Atlassian.Com
Plugins Confluence
Plugin
Repository
2004 2005 2006 2007 2008 2009 2010 2011 2012
Friday, June 15, 12

174. Memory Lane
Confluence. Plugin Exchange
Atlassian.Com
Universal Plugin
Plugins Confluence
Plugin
Repository
Manager
2004 2005 2006 2007 2008 2009 2010 2011 2012
Friday, June 15, 12

175. Memory Lane
Confluence. Plugin Exchange
Atlassian.Com
Universal Plugin
Plugins Confluence
Plugin
Repository
Manager
2004 2005 2006 2007 2008 2009 2010 2011 2012
More Commercial Add-ons
Friday, June 15, 12

176. Memory Lane
2012?
Confluence. Plugin Exchange
Atlassian.Com
Universal Plugin
Plugins Confluence
Plugin
Repository
Manager
2004 2005 2006 2007 2008 2009 2010 2011 2012
More Commercial Add-ons
Friday, June 15, 12

177. 900
675
450
+900
225
Add-ons Available
0 And Growing
2007 2008 2009 2010 2011 2012
Friday, June 15, 12