1.
SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR
Painting a vision for
your product

2.
Confluence
Confluence Questions
Team Calendars
Cross-product
Atlassian Platform

3.
33
Team formation
Goal setting
Research
Problem definition
Concept exploration
and narrowing
Vision production
Vision communication

4.
44
Team formation
Goal setting
Research
Problem definition
Concept exploration
and narrowing
Vision production
Vision communication
gv.com/sprint

5.
Top 3 tips
for painting a vision

6.
66
Team formation
Goal setting
Research
Problem definition
Concept exploration
and narrowing
Vision production
Vision communication
Ask a questionTIP
#1

7.
What are you trying to answer?
Within a timeframe
whatmight…?
#1 Ask a question
1Y 3Y 10Y
Realistic
Don’t bother

8.
What might a unified Atlassian
product offering look like by
2018?
“
How might customers connect
with each other by 2020?
#1 Ask a question > Examples

9.
#1 Ask a question › Benefits
Focus team
Inform testing (playback)
Define success

10.
1010
Team formation
Goal setting
Research
Problem definition
Concept exploration
and narrowing
Vision production
Vision communication
Definition of doneTIP
#2

11.
Define when the project is done.
Define when a concept is “good
enough”.
#2 Definition of done

12.
51% aligned….
“
…directionally correct… received stakeholder approval
#2 Definition of done › Examples

13.
What are we doing?
Why are we doing it?
How do we measure success?
Possible solutions
What we already know?
What we need to answer?

14.
Our “wall of stress”. Vision
video done definition:
* Story
* Content
* Visuals
* Animation

15.
Story
Content
Visuals
Animation
Each act
and scene

16.
#2 Definition of done › Why
Shared understanding
(e.g. What’s the role of validation in vision projects?)
Level discussions appropriately
Know when to move on

17.
1919
Team formation
Goal setting
Research
Problem definition
Concept exploration
and narrowing
Vision production
Vision communication
Over-communicate
TIP
#3

18.
Communication of a vision
doesn’t mean it’s understood.
#3 Over-communicate

19.
What
I think
What I can put
into words
What I say
to people
#3 Over-communicate
What people actually understand
Source:Arcfly

20.
#3 Over-communicate › How
Start with a communication plan
Brainstorm tactics
(e.g blogging, video, emails, focus groups, “visual tours”, surveys…)
Tie back to measure of success
What take-aways do you want people to have?
Talk to people

21.
Test communication activities to
see if they’re successful.
#3 Over-communicate

22.
#1 Ask a question
What by when?
#2 Definition of done
When is the project done? When is a concept done?
#3 Over-communicate
Communication plan, tactics and measure of success
THANKS!
@SHERIFMANSOUR
Tips for painting a vision