1. Telenor Connexion Global M2M connectivity provider Lars Reuterskiöld, Telenor Connexion, Sweden M2M Connectivity – Key Learning’s from large-scale deployments

5. When Telco meets the OEM/Manufacturing industry... Mobile Operator (connectivity ) OEM (product) New Product & Services New Mindset! New Business Logics How can we enhance the customers business/sales, improve functionality, reduce cost and improve quality? New Technology demands

8. The M2M mobile operator will have to adapt fundamentally in all aspects Implementation & Operations Excellence Customized Business Logics Secure & Reliable Technology M2M Connectivity

9. Summary: M2M goes large-scale – and set the new agenda for the Mobile Operator … Summary … to volume in units and life-time value From ARPU… … to long-term contract challenges From churn as a threat… … to long-term partnerships, joint product dev & testing and transparent business models. Connectivity part of customer core offering From Telco supplier … … to vertical industry expertise From pure Telco expertise… … to machines interacting with mobile network From people communication … to international deployments From national focus… … to hundreds of thousands of SIM – influencing all aspects of the delivery & operations From hundreds of SIM / case … to integrated business critical communication & full SLA From Best Effort…

10. Summary Thank you! “ Telenor is the most advanced mobile operator in the area of M2M and is estimated to have the largest installed base of M2M SIM-cards among all mobile operators in Europe ” Source: Berg Insight, The European M2M Wireless Market Report 2007 Lars Reuterskiöld International Business Manager, Telenor Sweden lars.reuterskiold@telenor.com Mobile: +46709335595