This document outlines Cheryl Ritchie's "Golden Results" marketing plan for selling a home. The plan involves 10 steps: discussing questions, reviewing market stats, credentials, buyer wants, online presence, pricing strategy, Cheryl's role, forms, marketing status meetings, and follow up. The plan emphasizes competitive pricing, professional photos and listings, and ongoing client communication to ensure a quick sale. Cheryl promises personal service and to help clients retrieve "Golden Results" by guiding their home through the selling process.
4. “Golden Results” Meeting: Top Ten 2019 Listing Presentation For You
1. Discuss Your Questions and Concerns
2. RE/MAX International & RE/MAX Positive State of the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (Tech Tools, Rainbow of Services, GOLD to
SOLD) PLUS, What Makes the Golden Results Marketing Plan Golden?
5. Pile of Tech “Toys” and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Have to Win at Both”
7. I’m a 5-10% Stockholder… It’s Teamwork, Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing: Follow Up Meetings with Speed Opens
10. Review your Answered Questions and Concerns for Golden Results!
20. •Full Time Experienced Agents who average
15.1 Years Experience AND 16.3 Transactions
•CRS & GRI Stats that Are Above the Crowd
•Technology & Training that SOARS
•A Team Dedicated to Providing Superior Service
• The Synergism of Self Employed Professionals
Committed to the Success of Marketing Your Home
25. Your Home is One of Your
Largest Investments. Doesn’t it
make Sense to let an
Experienced Professional Guide
you through the Process?
26. Why is Cheryl a.k.a.( not AKC)
“The Golden Girl”
The Pick of the Litter?
27. Golden Girl Credentials…Resume…”Papers”…
•Licensed Realtor Since 1984…Associate Broker
• Full Time RE/MAX Agent Since 1988
• Prior 10 Year Retail Sales Experience with Levitz Furniture
• Virginia Tech Bachelor of Science Business Degree
• Certified Residential Specialist (CRS)
• Graduate of Realtors Institute (GRI)
• Accredited Buyer Representative (ABR)
• Seniors Real Estate Specialist (SRES)
• NAR E-Pro Designation (E-Pro)
•Military Relocation Professional (MRP)
28. More Golden Girl Credentials
•Short Sale & Foreclosure Expert (SFR)
• Master Certified Negotiation Expert (MCN)
• Re-build USA 203K Specialist
•Certified Distressed Property Expert (CDPE)
• Sell New Homes Designation (CNHS)
•Residential Construction Certified (RCC)
•Southern Maryland Board Hall of Fame
• RE/MAX International Advertising Award
•Fully Computer Automated for “Golden Results”
You’ll Retrieve Golden Results With Cheryl!
32. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Golden Results “Price Your Home To Sell” CMA
•Net Sheet on Excel
•Spring Fix/Spruce List
•Pre Sale Home Inspection and Appraisal
•One Year 2-10 Home Warranty OR HMS Warranty
• RE/MAX Sign, Lockbox, &MLS Entry
33. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Qualified Customers with Loan Pre Approval
• Centralized Showing Service Email Feedback
• Buyer Representation on YOUR Next Purchase OR
• TLC Selection of Qualified Agent in Another Market
• Advanced Technology Training & Tools
•Monthly CMA Updates
•Hands On vs. Team Concept for Personal Follow Up
There’s No Bones About It,
These All Add Up to Golden Results
34. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
•Your Home on the Web (Extra Photos!)
•GoldenResults.com
•Cheryl Ritchie.net & GoldenResults.net
•REMAX.com (Leadstreet Leads!)
•Realtor.com & Trulia.com &Zillow.com
•CherylRitchie.com
•EMail Flyers
•List Hub Sites
•PLUS Active Rain Blog with RealBird OR
• SouthernMdRealEstateMarket.com
35. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• RE/MAX House Tour Previews & Feedback
•Speed Open Houses
•Virtual Tours & RE/MAX Leading Edge Broadcasts
•Top Producer Community & School Reports
• EMail Tours, Feature Sheets &Just Listed Info
• Calls, Mailers &EMails to Old & Current Customers, Agents, Neighbors
•Automatic MLS Saved Search Notifications (Database Delivery!)
•Web Commercials , Blog Entries, & YouTube Videos
•Social Networking via ListingstoLeads.com
50. RE/MAX House Tours are GOLDEN RE/MAX House Tours bring the
eyes of the Buyers to you, the Seller , so we can preemptively price ,stage and correct
the conditions to sell your home.
62. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
• Negotiation Leverage w/ Loan Pre Approval
• Up to Date RE/MAX “Just Listed” Voice & EMail Broadcast Info
• Convenient Information Access on Multiple Web Site Publications:
GoldenResults.com
Cheryl Ritchie.com
GoldenResults.net
RE/MAX.com
SouthernMdRealEstateMarket.com, Facebook, LinkedIn
Are ALL Provided As Information Gathering Time Savers for YOU!
63. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Utilization of Saved Searches in MLS PLUS
•Virtual Tours , Web Commercials , Real Bird Property Site PLUS
•Feature Sheets, Plats, & Disclosures/Disclaimers PLUS
•Just Listed Property Info PLUS
•Extra Community Info From Top Producer 8i PLUS
•Monthly EMail SOLD Data via BombBomb PLUS
•Blog Reports on GoldenResults.com PLUS
•RE/MAX House Tour Previews
Are ALL Provided As Information Gathering Time Savers for YOU!
64. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•HomeSnap Mobile MLS Search PLUS
•QR Code Product PLUS
•Centralized Showing Service Product PLUS
•REDX Expired Listings OR FSBO Leads
•Cole Realty Resource Contacts
•Market Snapshots
Also Are ALL Provided As Information Gathering Time
Savers for YOU!
65. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Provision of CMA/ Market Stats to Prepare your Offer
•Docusign & GotoMeeting.com
•Schedule of Home Inspection & Misc. Inspections
•Ongoing Follow Through
• Computer Automated Office
PLUS OVER Thirty Years Experience PLUS Hands On vs.
Team Concept for Excellent Personal Updates & Follow Up
All Add Up to Golden Results!
135. It’s a Price War and a Beauty Contest and You Have to Win at Both!
This is the BIG Kahuna. This is the Real Deal. This is Where It’s At.
Price is the Great Equalizer. Think about Foreclosures. They Sell. Price
Adjusts for Everything.
Casper Showings.Slippers and Jammies. Get the date to get Engaged!
The Sound of Microwave Popcorn
New Kid on the Block or NEW Kid at School..New Broom Sweeps
Clean!
10% ARE Selling. 90% ARE NOT.
136. Buyers VOTE with their Feet…No Pitter Patter thru the Door…
Your Spirits need not Soar, the vote is already cast and this vote has a
ROAR!
The Market speaks to us. The Silence is Deafening.
Athlete, Olympics…There’s Just One Number One Winner
Pretend you Won the Lottery and have to spend the winnings this
weekend on a home in this area in the price range on this already
researched paperwork ( which is your competition). How do we stack up?
Let’s “Shop the Actives” Let’s spend some of that Million Dollars on a
home. Let’s compare. Are you buying your home back … at what cost?
137. The Grocery Line…The Slinky
The Maytag Repairman…Pick up vs. Delivery Costs
The Depthfinder
The Petite Store…The Parade…The Prom
Who shows up at the Party? You have to have someone to negotiate with…
As a Seller….Time is not your Friend. (In my world, neither is chocolate)
My favorite book is “Gone with the Wind.” Those are Gone with the Wind
Prices.
138. You are the Gatekeeper for the “Guests”…You determine how many come thru
the Gate with the pricing you determine. Picture a Drawbridge. How many
Buyers are you going to allow thru?
NAR Stats 1-2 /2-3 showings then 10 then Overpriced. I don’t need to tell
you! You’ll tell me.
Healthy Market is 4-6 months. This is 10. This is a Buyer’s Market. RAZOR
Sharp Pricing is how you get in the 10%.
Why would someone buy an Overpriced Home in an Underpriced Market?
The Algebra Check…the Checks and Balance System…the Turnip Truck
139. You may not need to sell. But your competition in that ten percent
does. And that is who you are competing against. You have to
position yourself to WIN. You choose to be in the ten percent.
Have No Regrets, No Tears Pricing.
Who stole our sale?
There’s no second chance to be first choice.
Nine Months to Hatch and Longer…Radar Ready to Spot Razor
Sharp Pricing…Ready to Latch on the Correct Home that’s
Hatched.
140. The Market has rejected this price. You need to reposition your home in the
marketplace so it will sell.
What is your monthly payment and monthly cost to maintain this home? I want to
add the closing costs and price reduction a buyer may request in an offer, say 3-
5% and up, to this monthly cost. Those numbers add up to roughly___ for all
the estimated months to sell . Now let’s compare this to the number you are
thinking and let’s discuss a pricing strategy. You’re going to pay to play.
Buyers want more for less. At this price, you offer less for more, not more for
less. And remember, this is a Buyer’s Market saturated with a ten month versus
a healthy 4-6 month inventory with only 10%, in the very best sales pace zip
codes, of the inventory selling.
141. The Buyers see the Days on Market on the Printouts. The good homes
go in 30 days or so, still, even in this market. They’ve watched for nine
months and they know this. After that 45-60 day mark or so they are
asking how much the seller will take. Why would they offer the list price or
close to list when no one else has in al l that time? These Homes become
the leftovers. Why would a Buyer pay list price for leftovers? To them,
these are ready for the Clearance Rack. Do you want to be on the
Clearance Rack or in the Bargain Basement Department? Or do you
want to be in the Retail Store where you deserve to be? Think about it.
When you are overpriced, you are invisible to those who would want your
home and can afford your home but are rejected by those who can and will
buy more for less. You are in the wrong price category and being
compared to homes that offer lots more so your showings are Caspers.
142. Just like there are checks and balances in our government, there are
checks and balances in this system. Even if the Buyer has cash and has
just landed off a boat from some remote island, the agent will represent
the buyer and prepare a CMA before the offer is written… after they
have viewed dozens of homes with their own mental cash register that
clicks and ticks. The licensed appraiser has his job to keep and the
underwriter has the money to protect for the loan. Then, there’s easy
Buyer access to inventory and sales data online. There are no secrets.
The data’s all there and so are all the checks and balances.
143. You’re going to say your home offers so much more so you can price it for
more, right? Each home has special positive features that offer more and each
home has minus features that need to be adjusted. Price adjusts for everything.
It is the great equalizer. Focus on square footage and comments for condition
as we go thru the comps. Plus, always remember, there are mental roadblocks on
some of the big price points. Also, to be that Belle of the Ball may be $25K!
Life’s too short to make all the mistakes. Sometimes you have to learn from the
mistakes of others. Let the 90% of the Home Sellers who are not selling make
the pricing mistakes. You have to offer more than each home in your price
bracket. You have to stand out. You have to be hot to trot and trot to hot. You
have to win the race, win the battle, win the price war. As every Beauty Queen
or King should.
144. Phantom Inventory
You are Buying in this Market, too, at these interest rates and these
prices. You make it up in spades this way. It’s a GAIN not a loss in the big
picture…in the long run…Real estate is long range investment.
Add closing to sales price. Create Auction Environment.
Hand me the Four (one to spare) that I need to hand to the Appraiser
because that is what I will have to do.
Let’s Review the Numbers. Did you get a chance to review the PDF
I already emailed earlier? Let’s look at the showing reports first….
162. FIVE REASONS A PROPERTY SELLS
1 - Location
2 - Price
3 - Terms
4 - Condition of the property
5 - The Agent you select
YOU CONTROL FOUR OF THESE!
163. I’m a 5-10% Stockholder… It Takes Teamwork, Cooperation, Participation
164. Let’s Review Forms, Data, Menu of Services, and Net
Proceeds on Excel Spreadsheets…Stockholder Certificate
165. Benefits of a Pre-Appraisal and Pre-Inspection
The benefits of ordering an appraisal and an inspection when
initially listing the home can make the entire marketing process
move smoother and quicker.
Establishes Objective Value
Validates List Price
Establishes Basis for Comparison
Creates Awareness of Condition of Home
Anticipates Potential Problem Areas
Saves Time
Pre-Appraisal & Pre-Inspection Save Time & Money, too!
Show Ready is Sold Ready to You!
171. 1. Discuss Your Questions and Concerns
2. RE/MAX International & RE/MAX Positive State of the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (Tech Tools, Rainbow of Services, GOLD to
SOLD) PLUS, What Makes the Golden Results Marketing Plan
Golden?
5. Pile of Tech “Toys” and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Have to Win at Both”
7. I’m a 5-10% Stockholder… It’s Teamwork, Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing: Follow Up Meetings with Speed Opens
10. Review your Answered Questions and Concerns for Golden Results!
172. I know you are concerned about the
Sale of Your Home…
173. The Golden Girl’s Weekly To Do
List:
Laundry
Groceries
Gas
Clean House
Sell a House
Starbucks Coffee
174. P.S. I want to make Your
Move as Fuzzy and Warm as
Your Favorite Pair of Slippers
(“What Slippers…Did she say
Slippers…Where?”)
175. Because Every Pup
Deserves a Palace!
Cheryl Ritchie, RE/MAX Leading Edge
Retrieve “Golden Results” With Cheryl
176. My Commitment To You
I Pledge To Give You The Golden
Results You Expect and Deserve.
Cheryl Ritchie, RE/MAX Leading Edge
Retrieve “Golden Results” With Cheryl
177. Three R’s For “Golden Results”
Right Price
RE/MAX Leading Edge
Right “Ritchie” Realtor “3R’s”
180. How to contact the Golden Girl : RE/MAX Leading Edge Office 800-343-9770
Office 410-224-3200
Cell ( Call or Text ) 301-980-7566
EMail GoldenGirl@GoldenResults.com
Website www.GoldenResults.com
You’ll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge
182. S A M P L E S: Note DOM Days on Market, List Price, Sales Price, Seller Subsidy & Remarks
NEW! 2019! Choice of NEW!
Home Jab https://www.homejab.com/ OR TruPlace https://go.truplace.com/
***GOLDEN! Real Bird Single Property Website with Custom GoDaddy URL GOLDEN!***
https://widgets.realbird.com/FeaturedListingsBoard.aspx?id=F2D7E2A2&rb_st=10.20.30&rb_ss=1&rb_lar
ge=1
https://listings.realbird.com/F2D7E2A2/235803.aspx
https://listings.realbird.com/F2D7E2A2/320078.aspx
Active Rain & GoldenResults.com Blog Post http://activerain.com/blogs/goldenresults
https://www.youtube.com/watch?v=24_IxbIiQsU
https://vimeo.com/321585011
https://www.youtube.com/watch?v=Sa_CM9aWw6g&feature=youtu.be
https://www.youtube.com/channel/UCs_Td8UEKEXp14T4eAAXXcg
****DATA from NAR Profiles of HomeBuyers and Home Sellers Yearly Report ****