Biostatistics effectively is an integral part of applied statistics that directs towards statistical applications in the field of biology and health science.

1. Case Studies - A Sure Fire Way to
Sell YourServices
It iscommon knowledge thateverybusiness
ownerisconstantlyonthe lookoutforwaysto
effectivelysellhisorherservices.As
entrepreneurs,businessownersandcompanymanagers,we doourutmost to provide ourservices
and productswithprofessionalismandstyle,hopingthatwe canconvince people we have whatthey
need.Infact,marketingisoftenat the topof our list,asit isthe waywe get our name outto
potential clientsandcustomers.However,one tool thatfew businessownersutilizeandinmy
professionalopinionisone of the best,iswritingcase studies.The reasonIfeel sostronglyabout
writingcase studiesisbecause Ihave seenthe resultsandtheywork.Ratherthansimplypromoting,
marketingandsellingyourservicesthroughpressreleases,articlesandadvertisements,acase study
demonstratesyoursuccess.Inotherwords,whenwritingacase study,youhave the opportunityto
illustrate howyourservicesare of real value to a particularsituation,clientorcustomer.
What is a Case Study?
A case studyis a writtenor recordedanalysisthatdefinesthe efforts,attemptsandconclusions
basedon a service orproductusedfor education,research,planningandgrowingabusiness. Forthe
purpose of thisarticle,a case studyis a wayof showingthe true effectivenessof aproduct or
service.Basically,itcanbe presentedonawebsite orina portfolioandisusedtodemonstrate the
associationbetweenyourproductandservice and the outcome of usingyourproduct or service.For
thisparticularinstance,the case studyrecordspreciselywhathappenedtoabusinessduringa
specifictime periodandhowyourservicesorproductshelpedthe companychange andprogress.
What the Case Study Achieves
Let's saythat you have a particularservice thatyouprovide toa wide audience oreventoa limited
groupof people.Forthe sake of thisarticle,youwantothersto know how your productor service
became an invaluabletool toyourclient andhow it can benefitpotentialclientsandcompaniesin
the future.Youalso wantto showthat it wasyour particularproductor service thatdidthe job
effectively.So,inthiscase studyyouwill include the initialobjectiveyouhave forthe company,the
challengesyoufacedasyouprogressed,the amountof time ittookyouto achieve yourgoals,the
resultsof usingyourservicesorproductsand any recommendationsyoumighthave forthe clientor
customerat the endof the project.Basically,your case studygivesyouanopportunitytopresenta
detailedaccountregardinghowyouhandledaparticularcompany'ssituationandwhathappenedby
the time youcompletedyourassignment.
An Example of a Case Study
Recently,Ihadthe good pleasure of workingwithacompanythatwantedme to helpthemwrite a
strongcase study.The companyhad beenverysuccessful increatingsoftware,whichtheypromoted
to a particularindustry.Toshowpotential clientswhattheirclientachievedusingthe software,they
providedme withalotof goodinformationbasedontheirworkinghistorywithafew different
companies.Asaresult,I cohesivelywrote acase studythat explainedindetailthe purpose of the
software,whytheycreatedthe software,the industryitwastargetedtowards,how ithelpedtheir
particularclient,howlongittookto achieve results,andthe variouschallengestheyfacedalongthe

2. way.As a result,nothingcouldhave demonstratedmore powerfullyhow thissoftware workedand
itsimpact ontheirclient'ssuccess.Seeingthe resultsinblackandwhite conveyedtheirmessage
stronglyandeffectivelyandbroughtthemthe businesstheyhopedtoachieve.
Where to Begin a Case Study
For a case studyto have a strong impact,the firstthingyoushoulddo is create an analysisregarding
the specificneedsof the clientorcompanyyou're usinginyourcase study.Show the stage of the
companywhenyoubeganworkingwiththemandstate clearlywhatthe companyhad setas its
future goals.Inotherwords,whatdid theywantyouto helpthemachieve.Thisstepisvery
importantbecause youwantto showhow youwere able to move the companytowardssuccess.
You alsoshouldinclude whatyoulearnedasaresultof workingwiththe clientasthisallowsyouto
evaluate the solutionsyouappliedanddemonstrateshow youhelpedthe companydeal withtheir
particularproblems.Inadditiontoshowingfutureclientswhatyouachieved,thisalsohelpsasyou
prepare to workwithfuture clients.
The Benefits of a Case Study
In short,a case study helpsyouunearthwhat reallyhappenedasa resultof yourefforts,how you
helpedthe clientorcompanyreachtheirfuture goalsandhow by usingyour servicesorproducts
theyarrivedat theirdesireddestination.Whenyouidentifyhow youimplementedspecificstrategies
to reach yourgoalsand howlongit tookyou to see results,itshowsyourabilitytobe astrong
problemsolver.Inthe process,you learnasmuchas your potential clients;sodon'thesitate to
identifythe company'sstrengthsandweaknesseswhenyoufirststarted,asthisinformationcan
furthersupportyourrole for future clients.
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