How to Get Started with GoodSearch and Raise Over $1000

How to Get Started with

GoodSearch
and Raise Over $1,000
A campaign guide to building
membership and activity

How to raise over $1,000 in 2012

The average LOYAL GoodSearch
Supporter CAN earn $50 annually

Average 5 $500 in $500 in
searches daily shopping annually dining annually

$18 earned $15 earned $17 earned

Totals $50 earned donation annually

20 loyal supporters x $50 = $1,000
2/7/2012 ©2011 GoodSearch, LLC All Rights Reserved 2

What We Do (Slide 1 of 3)

Launched in 2005, GoodSearch.com is a patent-
protected, Yahoo-powered search engine that donates a
penny per search



GoodShop.com is an online shopping mall which donates a
percentage of your purchases from more than 2,500
merchants (from Amazon to Staples). Also has over 100,000
money-saving coupons



Launched in 2011, GoodDining.com is the first ever
national 365 day-a-year Dine for Charity program with
over 10,000 participating restaurants, clubs and bars


Build Your Support Base

Get Your Board On Board

• Add your GoodSearch partnership as an agenda item for your next board
meeting of the year

• Demonstrate or explain to your board how GoodSearch works
• GoodSearch How it Works Video:
http://www.goodsearch.com/getstarted.aspx?viewType=RV

• Explain how easy it is for a user to earn $50 in a year

• State your GoodSearch Fundraising Goal for FY 2012

• Ask the board to pledge to register as a supporter of your Charity on
GoodSearch and help reach the goal

• Ask each board member to invite a friend, partner or spouse



Engage Your Employees

• Email your employees and ask them to support your charity on GoodSearch
• You can use the sample email on the next slide

• Demonstrate GoodSearch in a weekly team meeting
• Show the video http://www.goodsearch.com/getstarted.aspx?viewType=RV
• Explore the website http://www.goodsearch.com

• Encourage your managers to discuss using GoodSearch in their weekly
team meetings

• Show your employees how easy it is to get to $50 in donations through
simple daily actions

• Have an internal fundraising drive to see how much your office can raise via
GoodSearch in 30 days


Sample Employee Email

Dear Colleague,

We’ve registered The United Way of the Bay Area with GoodSearch.com, a company that helps
non-profits like ours raise funds through the everyday actions of our supporters. Every time you
use a GoodSearch service, they donate approximately half of the revenue they make to the
non-profit you’ve designated. Here is a short video on how it works:

Here is how you can help:
• Use GoodSearch.com when you search the internet – they will donate a penny to us every
time you do
• Use GoodShop.com when you shop online – they work with more than 2,500 major brands,
have over 100,000 coupons and donate a percentage of every purchase you make to us
• Enroll in the GoodDining.com program - they will donate up to 6% of every dollar you
spend when you eat at one of 10,000 participating restaurants
• Download the United Way Bay Area toolbar to earn donations every time you search and
shop. You can also get coupon alerts and donation reminders as you visit any of the 2,500
stores in GoodShop. Get it here: http://www.goodsearch.com/toolbar/united-way-bay-area

We’d like to begin building our presence on GoodSearch.com. Please join our community on
GoodSearch.com and help us raise money for our mission. Get started by clicking the “Become
a Supporter” button on our profile page here!



Empower Your Volunteers & Supporters

• Engage your audience through your normal channels: email, newsletters,
direct mail, social media

• Show them how they can easily support you in their everyday lives
• GoodSearch Video: http://www.goodsearch.com/getstarted.aspx?viewType=RV

• Explain how their every day actions can add up to big dollars for your
charity

• Ask them to join you on GoodSearch

• Communicate your goal in your initial communication
EX: We’re trying to reach 50 supporters on GoodSearch by January 31.
Join GoodSearch and support our cause!


Sample Facebook Campaign
(Slide 1 of 2)

1. Activate your Fan base with a viral post:
“We’re trying to reach 20 supporters on
GoodSearch by Jan 31. Please join us and
support our cause by searching and shopping
online or dining at local restaurants. Register
here and support our cause: http://bit.ly/xnT5Ml”

2. Educate your audience by showing them
how it works
“Find out how you can support our cause through your simple everyday actions of
searching and shopping online. Watch this short video to see how you can help:


Sample Facebook Campaign
(Slide 2 of 2)

3. Keep your audience updated on your
progress

“We’re close to reaching our goal! We’ve
added 5 new supporters today and need 5
more by Jan 31 If you haven’t joined us on
GoodSearch yet, please sign up here:
http://bit.ly/xnT5Ml and help support our
cause!”


Sample Email Campaign

Send your supporters an email to let
them know about how using
GoodSearch can benefit your
organization:

“Dear Supporter,

We have a new way for you to help
support our cause every day just by searching and shopping online or dining out at your
favorite restaurants.

Our cause is partnered with GoodSearch,com. You can find out more about GoodSearch
by watching this short video that explains how it works:

Our goal is to have 20 supporters using GoodSearch to benefit the organization by
January 31. Please join us and invite a friend. Sign up here.


Sample Twitter Campaign

1. Announce your campaign and activate
your Twitter audience

“We’re trying to reach 20 supporters on
GoodSearch by Jan 31. Join us and
invite a friend Join here: http://bit.ly/xnT5Ml!”

2. Educate them on GoodSearch

“Did you know that a GoodSearch user can
earn more than $50 for charity by searching
and shopping online or dining out? Join here:
http://bit.ly/xnT5Ml!”

3. Update your followers frequently on
your progress

“We’ve added 5 new supporters and growing. Ask your friends and family to join you!
http://bit.ly/xnT5Ml!”


Integrate Your Office - GoodToolbar

CHARITY NAME

• Have your office IT person install the GoodToolbar on all your office computers
http://www.goodsearch.com/toolbar/mode/

• If you haven’t requested a customized toolbar for your non-profit, click here to
apply:
http://www.goodsearch.com/toolbarapp.aspx

• Users can earn donations when they search online at work

• Users can track their personal donation earnings and your non-profit’s overall
donation earnings right on the toolbar

• Let your supporters know! They can use it to earn donations too!


Simple Everyday Things
Your Charity Can Do
to Help Raise Funds


Buy Office Supplies - GoodShop

• Use GoodShop Partners when ordering
office supplies

• Office Supplies
http://www.goodsearch.com/office-
supplies-category/coupons

• Ink & Toner
http://www.goodsearch.com/computer-
ink-toner-category/coupons


Book Travel – GoodShop

• Book travel through Goodshop

• Airfare & Rail
http://www.goodsearch.com/travel-
airfare-and-rail-category/coupons

• Hotel
http://www.goodsearch.com/travel-
hotels-and-cruises-category/coupons

• Car Rental
http://www.goodsearch.com/travel-car-
rental-category/coupons


Treat Your Supporters – GoodDining

• Having a Staff Appreciation event? Have your meal catered by a
GoodDining restaurant or dine out at one.

• Meeting with a local business to discuss how they can support your
organization? Take them to a GoodDining restaurant and drive your point
home when you earn a donation from your meal.

• Having an event and need to feed a lot of volunteers? Order pizza from a
participating restaurant and earn some of that money back when you earn a
donation.

• Always tip well, .

• For more great ideas on how to use or explain GoodDining check out our
Guide: http://www.slideshare.net/GoodSearch/how-to-market-good-dining-
v2


HOW CAN WE HELP?

Our team is here to help you raise $1,000 or more in 2012

Please email any questions to:

information@goodsearch.com

and we’ll be happy to assist!


Thank You


How to Get Started with GoodSearch and Raise Over $1000

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