More Related Content Similar to Brandwatch on Social Media at Gorkana's London 2012: Comms Countdown Panel Event (20) Brandwatch on Social Media at Gorkana's London 2012: Comms Countdown Panel Event1. Big Data meets Big Event
presents Big Challenges
April 2012
NAOMI TRICKEY: naomi@brandwatch.com | Tel: +44 (0)1273 234 290
2. Contents
• Olympic volumes of data
• Focus on relevant conversation
• Searches or queries
• Gather/Clean/Analyse/Present
• General Olympics conversation
• Brands
• Athletes’ brand associations
© 2012 Brandwatch | www.brandwatch.com 2
3. Olympic volumes of data
of internet users globally engaged in some form of
~50% social media in 2011.
Twitter (“the SMS of the internet”):
• ~ 1 billion tweets every five days;
• Beyonce announced pregnancy and Hurricane Irene hit New
York, record tweets/second: 8,900;
• 2010 World Cup: highest number of tweets in any one second
was ~3283;
• Superbowl: ~7 million tweets over 2 weeks.
Actual usage?: between 1-10 million/day with the potential for
peaks of up to 15 million tweets.
© 2012 Brandwatch | www.brandwatch.com 3
4. Making sense of the noise
http://www.brandwatch.com/social-media-monitoring/
© 2012 Brandwatch | www.brandwatch.com 4
5. What does a query look like?
((((olympics OR olympic OR olympicgames OR Olympiad) NOT
(winter OR sochi)) OR london2012* OR "london 2012" OR "the
london games" OR thelondongames OR paralympics* OR
paralympic* OR getaheadofthegames OR gaotg OR ldn2012
OR OlympicCountd*wn OR olympicpark OR olympicvillage OR
olympicstadium OR "sebastian coe" OR "seb coe" OR sebcoe
OR sebastiancoe OR iamwenlock OR iammandeville) AND
location:uk) NOT (sex OR porn OR xxx OR viagra OR lesbian*
OR "acai berry" OR "mario sonic"~1 OR "special olympics"
OR site:(amazon.com OR amazon.co.uk OR daniweb.com OR
twitter.com OR au.eurosport.com) OR "ice hockey")
© 2012 Brandwatch | www.brandwatch.com 5
7. Conversation so far
SWIMMING OLYMPIC DOWNING STREET
QUALIFICATION TORCH RECEPTION
TRIALS
WORLD STELLA
ATHLETICS MCCARTNEY KIT
7%
6%
% OF THE MONTH’S BUZZ
5%
4%
3%
2%
1%
0%
DATE
© 2012 Brandwatch | www.brandwatch.com 7
10. Where and who?
BhopalMedAppeal
Telegraph2012
london_olympics
BBC2012
NemesisRepublic
JaquesLondon
GMWatch
DaveHill
owen_g
0 5 10 15 20 25
TWEETS
TWITTER BLOG FORUM GENERAL NEWS VIDEO
© 2012 Brandwatch | www.brandwatch.com 10
11. Data mash-ups
http://labs.brandwatch.com/superbowl/
© 2012 Brandwatch | www.brandwatch.com 11
14. Sources
• THE TELEGRAPH/http://blogs.telegraph.co.uk/sport/shart/100024365/london-2012-olympics-
twitter-action-at-games-could-be-every-bit-as-competitive-as-the-sport/
• GLOBALWBINDEX/http://globalwebindex.net/wp-content/uploads/downloads/2011/06/Global-
Map-of-Social-Networking-GlobalWebIndex-June-20112.pdf
• WIKIPEDIA/
http://en.wikipedia.org/wiki/Twitter#cite_note-9
• MASHABLE/
http://mashable.com/2011/09/08/twitter-has-100-million-active-users/
• BBC/
http://www.bbc.co.uk/news/uk-politics-17340658
© 2012 Brandwatch | www.brandwatch.com 14
15. Contact
EMAIL: contact@brandwatch.com
WEB: http://www.brandwatch.com
TWITTER: @brandwatch
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UK: +44 (0)1273 234 290
US: +1 212 229 2240
Germany: +49 (0)711 912 442 04
FAX:
UK: +44 (0)1273 234 291
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