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#GorkanaCharities - NFP Synergy presentation

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Patrick Brennan, Research Director at NFP Synergy, provided us with five simple tips for fundraising with social media at our #GorkanaCharities panel event on 5th March.

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#GorkanaCharities - NFP Synergy presentation

  1. 1. Five simple tips forfundraising with socialmediaPatrick Brennan, Research Director6th March, 2013
  2. 2. £1,000 raised in 48 hoursOne in 10 people who added aTwibbon made a donation
  3. 3. 1) Put networkers first Those who have shared something online, in the last six months, via a social media platform 50% For a charity: 12% Those who have followed a brand via a social networking site 25% For a charity: 6%Base: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor, 2011 & nVisoin Research 2011
  4. 4. 2) Use emotion in social media Personal Events in my life experience of led me to decide particular charities certain causes led me to support were important to them me 20% 41%Base: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor, 2012
  5. 5. 3) Give your expertise to build relationships Public sources used to access information about a medical condition or disability : Would use in the future “We need charities to be Have used in the past authoritative, well informed and sometimes well connected and able 22% 19% to find case studies for us” CMM journalist 21% 14% Charity website Internet forum on charity websiteBase: 1,000 adults 16+, Britain.Source: Charity Awareness Monitor & Charity Media Monitor 2011 5
  6. 6. 4) Find influencers 37% agree that they are ALWAYS telling friends/family about new products and services they have discoveredBase: 5,000 adults 16+, Britain.Source: nVision Research, 2012
  7. 7. 5) Covert online conversation to offlineaction
  8. 8. www.nfpsynergy.net2-6 Tenter GroundSpitalfieldsLondon E1 7NH0044 (0)20 7426 8888insight@nfpsynergy.netwww.twitter.com/nfpsynergywww.linkedin.com/company/nfpsynergyRegistered office: 2-6 Tenter Ground Spitalfields London E1 7NH. Registered in England No. 04387900. VAT Registration 839 8186 72