2. The Internet is a flourishing industry. With the development in technology
people to a greater extent are exposed to internet. Progressively they are
learning to make use of the Internet for their day-to-day needs. As a result,
Ecommerce websites take a front seat getting out to the billions of people
in search of your kind of services or product online.
Ecommerce means trading of, either services or goods on the internet.
Therefore by having an ecommerce shop you can spur your sales and
generate noticeable profits for your company. The key of getting clients
to buy online is having an ecommerce website that inspires audience to
stay around. Also, if company is unable to put up a good website, then it
is likely that your company cannot deliver better services or products.
Introduction
2

3. Here, we are going to discuss some of the vital strategies that
will help you to generate revenue with your ecommerce store:-
 Poor design drives customers away
 Good design means good first impression
 It increases usability & user experience
 Exit offer pop-up when customers are about to
leave your store
 By offering discounts & free shipping, you can
encourage buyers to shop from your store
Strategies to Generate Revenue
3
Improve your store designStrategy 1
Make an exit offerStrategy 2

4.  Email is the best channel in online marketing
 It drives traffic to your store, enhances content marketing and
outperforms both Facebook & Twitter for generating sales
 It’s good for you to keep your customers
informed about the status of their orders
 Send out daily newsletters with deals &
discounts to keep your customer involved
Use E-mail Carefully Strategy 3
Keep in touch frequently Strategy 4

5.  Try to use different keywords, so that
you can check which works best for
your business
 Run via small variations in keyword to
find out good niche for business
 61% of customers read product review before
buying online
 This option help buyers to get satisfied that the
product offered by you already opt by other
customers and are satisfied with it
Optimize Ad-spendingStrategy 5
Product Review MattersStrategy 6

6. List products as out-of-stock with good text and
appropriate photo to which items your
customers mostly want to buy
It facilitates to take order in advance, ship
products to your customers once they are ready
 Up-selling is truly effective than
cross-selling online
 Make your up-sells linked to the
original products and be thoughtful to
the price range of your customers
Note: Product up-sell apps provides you the capability to offer a
different product during checkout based on the contents of the
shopping-cart of your clienteles. Integrate it with your store to sell
one or many greater-margin products.
Anticipate Future Sales Strategy 7
Up-sell Products Strategy 8

7.  Cart abandonment means that your
sales are not as per as it could be
 Email recovery campaign is the
solution that can attract your
customers to return to their cart
 Wishlist reminder email enables the customer
to take the final step and make the purchase
 Send an email to customers that the items
selected by them are sold out or it is on sale
 Wishlist + Reminder facilitates you to
customize the look and feel of wish list and remind your
customers that there is something in your store that they like
Minimize Cart AbandonmentStrategy 9
Wish-List RemindersStrategy 10

8.  Exchanging gifts is has been the interactive glue
of human society for thousands of years
 Selling gift combos or sets can yield higher
profit, exclusively when you have a range of
selections for your customers to choose from
 Facebook is the leading social media platform
in the world. This makes it, a great source of
traffic
 Merchants can sell directly to Facebook users
when they launch a Facebook store
 By owning Facebook store you will interact and communicant
with your customers in different way, and of course more social
Include a Gift Section Strategy 11
Launch a Facebook Store Strategy 12

9.  Engage your audience by running
contests
 Expose “behind-the-scenes” work
 Make use of pictures of your
customers with your items to earn
social proof
 By engaging with Instagram, you get 25% more engagement
than other social media platforms
 Word of mouth have immense
influence, as customers trust family &
friends more than marketers
 Build a greater audience by finding
power influencers who already have
your target audience’s attention
Engage with InstagramStrategy 13
Promote Word-of-mouthStrategy 14

10. To Know More… 12