Reducing waste from the UX design process

1. Minimum
Viable UX
Grace Ng
Designer Founder
Lean Startup Machine
@uxceo
Sunday, March 9, 14

2. @uxceo
Sunday, March 9, 14

3. Let’s Do a Start Up.
@uxceo
Sunday, March 9, 14

4. Textual search is limiting.
How can I search a visual query?
Great Idea!
@uxceo
Sunday, March 9, 14

5. Wireframed...
@uxceo
Sunday, March 9, 14

6. Designed...
@uxceo
Sunday, March 9, 14

7. Launched...
@uxceo
Sunday, March 9, 14

8. Oops.
@uxceo
Sunday, March 9, 14

9. Need Finding...
@uxceo
Sunday, March 9, 14

10. Lean Startup
Pitfalls
@uxceo
Sunday, March 9, 14

11. Upload Photo
Ask Question
Validated?
@uxceo
Sunday, March 9, 14

12. What is this bird??
Validated!
@uxceo
Sunday, March 9, 14

13. Here we go!
@uxceo
Sunday, March 9, 14

14. Talking to customers
@uxceo
Sunday, March 9, 14

15. No Selling!
@uxceo
Sunday, March 9, 14

16. Ship MVP
@uxceo
Sunday, March 9, 14

17. WRONG!
@uxceo
Sunday, March 9, 14

18. Concierge
@uxceo
Sunday, March 9, 14

19. Existing behavior
What is the problem?
How can we solve?
?
1. Understand current behavior
@uxceo
Sunday, March 9, 14

20. High Frequency
Vitamin
Addictive Drug
Low Pain,
High Frequency
Low Pain
Extinct
High Pain,
High Frequency
Painkiller
Low Pain,
Low Frequency
High Pain
High Pain,
Low Frequency
Low Frequency
2. How painful? How frequent?
@uxceo
Sunday, March 9, 14

21. 3. Deliver service to test value
@uxceo
Sunday, March 9, 14

22. Do you have visual questions?
@uxceo
Sunday, March 9, 14

23. High Frequency
Vitamin
Addictive Drug
Low Pain,
High Frequency
Low Pain
Extinct
High Pain,
High Frequency
Painkiller
Low Pain,
Low Frequency
High Pain
High Pain,
Low Frequency
Low Frequency
Do you have visual questions?
@uxceo
Sunday, March 9, 14

24. High Frequency
Vitamin
Addictive Drug
Low Pain,
High Frequency
Low Pain
Extinct
High Pain,
High Frequency
Painkiller
Low Pain,
Low Frequency
High Pain
High Pain,
Low Frequency
Low Frequency
Do you have visual questions?
@uxceo
Sunday, March 9, 14

25. Existing behavior
What is the problem?
How can we solve?
Understand current behavior
@uxceo
Sunday, March 9, 14

26. Existing behavior
What is the problem?
How can we solve?
Flip through thick books
Sometimes can’t find it
Google
Notebook of birds
Understand current behavior
@uxceo
Sunday, March 9, 14

27. Existing behavior
What is the problem?
Flip through thick books
Sometimes can’t find it
Google
Notebook of birds
How can we solve?
Wanted more immediate
solution.
How often? How painful?
@uxceo
Sunday, March 9, 14

28. Existing behavior
What is the problem?
How can we solve?
Flip through thick books
Sometimes can’t find it
Google
Notebook of birds
Wanted more immediate
solution.
Send in your bird photos
and get it identified by bird
experts
Deliver service to test value
@uxceo
Sunday, March 9, 14

29. Not for me...
@uxceo
Sunday, March 9, 14

30. MVUX
@uxceo
Sunday, March 9, 14

31. Founders
UX Help
@uxceo
Sunday, March 9, 14

32. Existing behavior
What is the problem?
How can we solve?
Going to UX classes
Going to UX Meetups
Getting intros to designers
Going to friends
Trying find UX help to fix
site
Quickly, virtually, submit
website for UX feedback
Understand current behavior
@uxceo
Sunday, March 9, 14

33. Landing Page
@uxceo
Sunday, March 9, 14

34. No Backend
@uxceo
Sunday, March 9, 14

35. Customer Submits Request
UX Designer gets
email and submits
feedback
Concierge
@uxceo
Sunday, March 9, 14

36. Customer Submits Request
UX Designer gets
email and submits
feedback
Manually
@uxceo
Sunday, March 9, 14

37. High Frequency
Low Pain
High Pain
Low Frequency
Focus
@uxceo
Sunday, March 9, 14

38. Manually
@uxceo
Sunday, March 9, 14

39. MVUX
@uxceo
Sunday, March 9, 14

40. Don’t get lost
@uxceo
Sunday, March 9, 14

41. Thank You!
@uxceo
Sunday, March 9, 14