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Social Analytics
What they are; why they are becoming important; and the benefits offered.
Definition:
“Social Learning Analytics (SLA) can be usefully thought of as a
subset of learning analytics, which draws on the substantial
body of work evidencing that new skills and ideas are not
solely individual achievements, but are developed, carried
forward, and passed on through interaction and
collaboration.”
(Ferguson & Buckingham Shum, 2012:23)
1) What they are:
SLA concerns:
the group processes of knowledge creation;
identifying social behaviours and patterns in learning environments;
harnessing the benefits in the evolutional way people think and act in online social environments;
mirroring the effects from open and linked data communities to make [education analytical] data
open to machine processing and human interpretation;
the creation of skills allowing learners to become confident and competent designers of their own
learning;
bringing order to an ever faster changing educational landscape, including the sharing of information.
(Ferguson & Buckingham Shum, 2012:23-24)
2) Why the are becoming important:
The move to online learning worlds has come with changing attitudes towards sharing and
constructing learning.
The advances made in big and open data have provided new means of monitoring learner
progress.
The increasing pressure to provide students with 21st century skills requires the use of 21st
century means of interaction when learning.
Improving student performance is key to improving cost-benefit ratios cash-contained HE
institutions.
Education is changing at ever-faster rates. Tracing interaction and progress on a social level
allows educational institutions to best adapt to changing trends.
3) Benefits:
Provoking learning-centric reflection on how interpersonal relationships and
interactions reflect learning;
Augmenting learners’ capacities to build effective social learning networks.
Augmenting learners’ capacities to assess themselves on 21st Century skills.
Making visible representations of “quality of interpersonal relationships,
tacit knowing, discourse and personal passion.”
(Ferguson & Buckingham Shum, 2012:24-25)
4) Future directions:
As identified by Ferguson et al., (2012:24), the subcategories that
are emerging from, or have effects for SLA are the following:
social network analytics — (esp. interaction within)
discourse analytics — (esp. language analysis)
content analytics — (esp. user generated content)
disposition analytics — (esp. motivation)
context analytics — (esp. access)
References
Ferguson, Rebecca and Buckingham Shum, Simon (2012). Social learning
analytics: five approaches. In: 2nd International Conference on Learning
Analytics & Knowledge, 29 Apr - 02 May 2012, Vancouver, British
Columbia, Canada, pp. 23–33.

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Social Analytics: Benefits of Social Learning

  • 1. Social Analytics What they are; why they are becoming important; and the benefits offered.
  • 2. Definition: “Social Learning Analytics (SLA) can be usefully thought of as a subset of learning analytics, which draws on the substantial body of work evidencing that new skills and ideas are not solely individual achievements, but are developed, carried forward, and passed on through interaction and collaboration.” (Ferguson & Buckingham Shum, 2012:23)
  • 3. 1) What they are: SLA concerns: the group processes of knowledge creation; identifying social behaviours and patterns in learning environments; harnessing the benefits in the evolutional way people think and act in online social environments; mirroring the effects from open and linked data communities to make [education analytical] data open to machine processing and human interpretation; the creation of skills allowing learners to become confident and competent designers of their own learning; bringing order to an ever faster changing educational landscape, including the sharing of information. (Ferguson & Buckingham Shum, 2012:23-24)
  • 4. 2) Why the are becoming important: The move to online learning worlds has come with changing attitudes towards sharing and constructing learning. The advances made in big and open data have provided new means of monitoring learner progress. The increasing pressure to provide students with 21st century skills requires the use of 21st century means of interaction when learning. Improving student performance is key to improving cost-benefit ratios cash-contained HE institutions. Education is changing at ever-faster rates. Tracing interaction and progress on a social level allows educational institutions to best adapt to changing trends.
  • 5. 3) Benefits: Provoking learning-centric reflection on how interpersonal relationships and interactions reflect learning; Augmenting learners’ capacities to build effective social learning networks. Augmenting learners’ capacities to assess themselves on 21st Century skills. Making visible representations of “quality of interpersonal relationships, tacit knowing, discourse and personal passion.” (Ferguson & Buckingham Shum, 2012:24-25)
  • 6. 4) Future directions: As identified by Ferguson et al., (2012:24), the subcategories that are emerging from, or have effects for SLA are the following: social network analytics — (esp. interaction within) discourse analytics — (esp. language analysis) content analytics — (esp. user generated content) disposition analytics — (esp. motivation) context analytics — (esp. access)
  • 7. References Ferguson, Rebecca and Buckingham Shum, Simon (2012). Social learning analytics: five approaches. In: 2nd International Conference on Learning Analytics & Knowledge, 29 Apr - 02 May 2012, Vancouver, British Columbia, Canada, pp. 23–33.