This document discusses how businesses must adapt to succeed in the Facebook era. It summarizes that Facebook has become a trusted online forum for personal identity where users share photos, interests, and connections to friends. As a result, user expectations have changed and businesses are now expected to provide personalized interactions and transitive trust. The document also describes how new modes of communication on Facebook foster weak ties and capture long tail audiences. It provides an example of a recruiting app called Jobs4MyFriends that leverages employee referrals through Facebook.
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Clara Shih Slides: April Facebook Developer Garage
1. Winning in the Facebook Era
The business and cultural changes every
Facebook developer must understand
“This book recognizes that we’ve
come to a place where people can
represent their real identity—and
Clara Shih use the social filters on the Web
to connect with the world around
8 April 2009 them.”
—Sheryl Sandberg
Chief Operating Officer, Facebook
2. Trusted forum and template for online ID
Photos and interests
Demographics
Employer, school, city
Friends
Socially acceptable!
TheFacebookEra.com
