Analysis of the radio industry's failure to launch a local DAB digital radio transmitter in the Northampton area of the UK, written by Grant Goddard in December 2010 for Grant Goddard: Radio Blog.

1. DIGITAL RADIO UK MEETS 'BBC
RADIO NORTHAMPTON'
LISTENERS IN A DAB BLACK
HOLE
by
GRANT GODDARD
www.grantgoddard.co.uk
December 2010

2. In October 2007, Ofcom had awarded the DAB local multiplex licence for Northamptonshire to
NOWdigital Ltd. and had required “implementation by September 2008” to put it on-air. The
multiplex was to carry 'BBC Radio Northampton' along with commercial stations. More than
three years after this licence award, the DAB service has still not launched. As a result, BBC
Radio Northampton is not yet available on DAB.
NOWdigital Ltd. had been owned by GCap Media, the UK’s largest commercial radio group,
which was acquired by Global Radio in 2008. In 2009, NOWdigital Ltd. was sold to Arqiva, the
transmission specialist which owns the lion’s share of DAB commercial infrastructure in the
UK. In its application for the Northamptonshire licence in 2007, NOWdigital had boasted:
“GCap … has invested more into digital radio than any other UK operator. This
investment has driven the industry forward and is helping build radio’s digital future …
Having launched and operated multiplexes since 2001, NOWdigital is in an excellent
position to successfully launch and operate the Northamptonshire multiplex.”
So what has Ofcom done to make this licensee comply with the stipulation that the
Northampton DAB multiplex had to be launched by September 2008? Nothing. Does the
commercial radio industry have a masterplan that includes a specific date for the launch of the
Northamptonshire DAB multiplex? No. NOWdigital states disingenuously that its on-air date for
Northamptonshire is “awaiting launch”.
Northamptonshire is one of 13 local DAB multiplex licences that Ofcom awarded in 2007 and
2008 that have failed to materialise by their required launch dates. In 2007, Ofcom also
awarded a national DAB multiplex licence to a consortium, led by Channel 4 television, that
similarly failed to launch (all trace of which has been erased from the Ofcom web site).
Despite three years of broken promises to the people of Northamptonshire by Ofcom,
NOWdigital, GCap Media, Global Radio and Arqiva that a local DAB radio multiplex will be
launched for their area, they were not excused from this year’s Christmas radio industry
campaign to sell more DAB receivers. DAB marketing organisation Digital Radio UK was
interviewed by 'BBC Radio Northampton' last week, though it was unable to offer even a vague
date when either the local DAB multiplex for Northamptonshire will be launched, or when the
signal of the existing DAB national multiplexes will be improved.
Although Digital Radio UK is funded jointly by the BBC, commercial radio and Arqiva, these
heavyweight stakeholders could offer nothing more concrete to the people of
Northamptonshire than platitudes and more promises about DAB … always in the future tense.
BBC Radio Northampton, lunchtime show
15 December 2010 @ 1223 [excerpts]
Stuart Linnell, presenter [SL]
Jane Ostler, director of communications, Digital Radio UK [JO]
SL: You said, Jane, that the coverage and the reception is pretty good in most parts of the
country. From my experience, and from what I hear people saying, where it’s good, it’s great.
Where it’s not so good, it’s blooming awful.
JO: Yes. That is absolutely right, and we know that organisations like the BBC actually have a
plan in place to make sure that coverage improves. And that’s not only building more
transmitters, but it’s also increasing the power on transmitters, so that you don’t get the drop-
out of signal that you will get in some areas. However, we know that when people do have a
good signal, they absolutely love digital radio and everything that it brings …
[…]
Digital Radio UK Meets 'BBC Radio Northampton' Listeners In A DAB Black Hole page 2
©2010 Grant Goddard

3. SL: Rod in Daventry has got a question about the DAB signal in Northampton. It’s not specific
to any one radio station, this question, I don’t think. It’s come in on a text. He just says: why is
the DAB signal in Northampton so weak?
JO: Yeah, there are variances around the country in the signal. And, as I say, you know, there
are plans in place, over the course of the next few years, to improve coverage for national
radio stations and local radio stations as well. It’s one of these things that we are used to with
other electronic devices like mobile phones and even Freeview signals. You know, there’s a
course – an engineering programme – that’s taking place over time that will allow the signal to
improve. So, if it is weak at the moment, it will get better.
[…]
JO: We believe that DAB will … is the broadcast backbone for the country. It’s free to air, it’s
becoming increasingly available, and the signal is getting better all the time…
[…]
John in Corby [caller]: My question is that I watch this, I’ve been doing radio for sixty years,
I’ve watched this very, very carefully, and the thing is that there are some very attractive radios
which carry DAB which are available now. I take all the magazines, every magazine that’s
related to radio and high fidelity in this country. And the point is this. What the $64,000
question is, dear Stuart, is: when shall DAB radio be available on 'Radio Northampton'? Can
the lady guesstimate that? That’s what’s important – all the things that have been broadcast
about it – I won’t buy a DAB radio until I can get it in my locality, my local station, which makes
commonsense to me.
SL: Okay. We get the point. Jane, do you know the answer to that?
JO: That is a very good question from John because I know that 'BBC Radio Northampton' is
not available on a local digital multiplex. Obviously, around the Northampton area, you can get
– and Corby, you can get – the national stations but not the local ones. There are plans in
place to build local coverage, and that includes BBC services by the time …
John [interrupts]: This is what will be needed and this is what will sell the radio … this is what
will sell the radios, in my view. [When] this fine station in this fine county has its own DAB
service.
JO: Yeah, we completely support that and we understand that. What’s happening is: there is a
plan in place to develop local coverage in time for the digital radio switchover, and these plans
are being worked on right now. So I can’t give you an exact date, but it will be over the next
few years that local radio will be more available on digital.
SL: Because we must make it clear that John’s question is a valid one, but it’s not just' BBC
Radio Northampton' that’s not on DAB. There are other stations as well who have not yet
migrated to that platform.
JO: That’s right. The local stations in your area aren’t available. They are in some, but not in
your particular area. But you can, subject to doing a postcode check, you can still get all the
national services that are available …
[…]
Peter [caller]: What exactly is going to happen to existing car radios and also hi-fi stereos at
home and also alarm clock radios? Is there going to be an adapter?
JO: If I deal with the car question first. That is also a very good question. There are lots of
cars, there are lots of lorries and vehicles on the road, and only a small percentage of them
today can actually receive digital radio. But you will start to see – and it’s starting already, and
over the next few years – an increasing number of adapters coming onto the market, which
Digital Radio UK Meets 'BBC Radio Northampton' Listeners In A DAB Black Hole page 3
©2010 Grant Goddard

4. you can either fit yourself or which you can get fitted by stores such as Halfords, for example.
And then that’s with existing vehicles. With new cars, the motor manufacturers who import and
make vehicles in the UK have committed that all new cars will have digital radio as standard by
the end of the year 2013. So more and more adapters will come onto the market that are
available …
SL [interrupts]: Can I just push you on that a little bit, Jane, because I heard – this is going
back probably about 18 months now – that one of the largest motor manufacturers in the
world, manufacturing two major brands – luxury brands – in this country, had actually
withdrawn their DAB digital radios from their cars, as an optional extra even, because they
said it just wasn’t working – the technology wasn’t good enough. Have all the manufacturers
now signed up?
JO: They have, into the UK, of getting DAB as standard in cars – in new cars – by the end of
2013. And part of this target date that we talked about earlier on has got the motor
manufacturers moving, and it’s also got other manufacturers coming up with new devices
which you can fit into your existing car alongside your FM radio.
SL: And that really answers Peter’s point that, whether he has got his clock radio, his hi-fi in
his lounge or the car radio, there are going to be adapters that will covert them to take DAB as
well.
JO: Not, not the alarm clock. No, the alarm clock example is one where … I think, if you did
want an alarm clock that had DAB radio built in, you’d have to get a new alarm clock.
SL: Buy a specific one, okay?
JO: Exactly, exactly. They are increasingly available in stores and they are becoming more
affordable all the time.
SL: But for the hi-fi and for the car radio, there should be an adaptor at some stage.
JO: The hi-fi is an interesting question actually because obviously you can get digital radio
tuners for hi-fi’s now which can plug in as a separate device. Quite often, a radio might be built
into something like a large amplifier where the primary use is actually the amplifier rather than
the radio. Ultimately, it would be down to the listener. But these devices are becoming
available all the time and, if you go into any electrical store, you’ll start to see more digital radio
devices.
SL: Okay, does that answer your question, Peter?
Peter: Yes, it does. I just hope that … I think it’s going to be a big sledgehammer to get a DAB
adapter to fit in an existing car. There’s not a lot of room underneath dashboards.
JO: That’s absolutely fair. You can get some now which actually fit onto your windscreen and
plug in around the dashboard. But soon, towards the end pf next year, when we anticipate that
digital radios in cars will double during the course of next year, you will start to see these
devices more hidden away in the glove compartment and that sort of thing.
[…]
SL: It’s Mike in Northants who says: digital reception on 'Radio Five Live' for me, he says, was
dreadful, so I just switched back to AM and FM and rejected DAB. No more problems.
JO: Right, well that’s … I don’t know precisely where he lives but, obviously, doing a postcode
check would tell him whether he should be able to receive a good signal or not. And there are
currently … until the transmitter improvements happen, there are other ways of listening to
'Radio Five Live', for example on the internet, and on digital television platforms as well, in fact.
But, as I say, these coverage improvements are happening all the time. He should check his
postcode at our web site.
Digital Radio UK Meets 'BBC Radio Northampton' Listeners In A DAB Black Hole page 4
©2010 Grant Goddard

5. Digital Radio UK Meets 'BBC Radio Northampton' Listeners In A DAB Black Hole page 5
©2010 Grant Goddard
[…]
Graham from Whitehills [caller]: I’m a communications buff so, as soon as DAB came out, I
went and bought myself a mains portable one before I found out I couldn’t get Radio
Northampton on it. The big, big problem is that it roars through batteries. It uses batteries at
twice the rate of anything else I’ve ever owned.
SL: And I had a letter about this from somebody a while ago, Jane, asking why … is digital
radio really environmentally friendly, because it uses up so much power?
JO: Yeah, you will find this is absolutely true for older radio sets that, you know, have been
bought a few years ago, that they were quite power hungry and used a lot of batteries all the
time and many people chose to operate them from the mains. But there’s been a report out in
the last few months that government’s done about the battery consumption and the energy
consumption of digital radios. And you’ll find that all the main manufacturers now are making
really amazing claims about the battery life of the radios, that they will last for, you know, in
some cases, hundreds of hours and use less power than an energy efficient lightbulb and that
sort of thing. So, as technology progresses, the energy consumption gets better as well. So I’m
afraid that some of those older radios do use quite a lot of energy and the new ones don’t.
SL: You need a new one for Christmas, Graham.
Graham: Yeah, eighty quid down the drain, that was. Thank you.
JO [laughs]: You can get them … you can get them from around £25 now, so you needn’t
spend that much.
Graham: Yeah, but I paid eighty. Bye.
[…]
SL: Somebody’s asking: why is it that, when you’re listening to DAB, sometimes it can
suddenly cut out altogether or just go to an absolutely garbled signal that sounds like it is
underwater?
JO: Yeah, that’s … that’s something that happens when you’re on the edges – or on the
fringes – of a reception area and, like other digital media, it can also happen during periods of
high weather pressure. So you will find that, if you’re on the edges of a reception area, the
signal does cut out rather than degrade gently, which is what it does with FM. So, again, as the
coverage improves and the signal strength improves, that should stop happening.
[First published by Grant Goddard: Radio Blog as 'Digital Radio UK Meets BBC Radio Northampton Listeners In A
DAB Black Hole', 21 December 2010.]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk