'United Kingdom Commercial Radio In Numbers: Q4 2008' by Grant Goddard

1. Grant Goddard radio specialist www.grantgoddard.co.uk UK Commercial Radio in numbers: Q4 2008 March 2009

2. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 2 Grant Goddard radio specialist UK commercial radio revenues

3. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 3 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues - £m per quarter 157.6 158.3 159.8 165.2 162.0 143.3 152.5 155.7 151.2 148.2 141.4 140.9 148.9 149.4 149.0 150.9 159.8 134.2 137.3 129.0 0 50 100 150 200 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4

4. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 4 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Four-quarter moving average revenues - £m per annum 621.2 634.0 644.1 640.9 645.3 630.3 623.0 613.5 602.7 607.6 596.5 581.7 579.4 580.6 588.2 598.2 609.1 594.0 582.3 560.3 0 100 200 300 400 500 600 700 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4

5. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 5 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Annual revenues - £m per annum 136.6 129.0 141.0 178.3 220.1 270.7 308.8 354.1 418.1 464.4 594.6 549.0 562.7 604.0 641.0 613.4 581.7 598.2 560.3 0 100 200 300 400 500 600 700 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

6. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 6 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Annual revenues by source - £m per annum 73 65 74 91 103 121 136 152 160 154 145 143 149 169 183 173 158 159 150 64 64 67 87 117 150 172 203 258 311 388 344 342 359 364 348 323 337 305 61 62 71 76 94 93 101 101 106 0 100 200 300 400 500 600 700 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 local advertisers national advertisers branded content

7. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 7 Grant Goddard radio specialist [source: Radio Advertising Bureau, base: RPI] UK commercial radio revenues Annual revenues - £m per annum at 2008 prices 232.6 207.5 218.7 272.2 328.1 390.0 434.4 482.9 551.3 603.1 750.0 680.5 686.0 715.6 737.5 686.2 630.7 622.0 560.3 0 100 200 300 400 500 600 700 800 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

8. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 8 Grant Goddard radio specialist [source: Radio Advertising Bureau, base: RPI] UK commercial radio revenues Annual revenues by source - £m per annum at 2008 prices 124 105 115 139 154 174 192 207 211 200 183 177 182 200 211 193 171 166 150 108 102 104 133 175 216 242 276 340 403 490 427 417 426 419 389 350 351 305 77 77 87 90 108 104 110 106 106 0 100 200 300 400 500 600 700 800 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 local advertisers national advertisers branded content

9. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 9 Grant Goddard radio specialist [source: RAJAR, Radio Advertising Bureau, base: RPI] UK commercial radio revenues Revenue yield - average £ per 1000 hours listened at 2008 prices 16.21 12.84 13.29 15.12 15.67 17.72 20.67 22.68 25.27 24.61 29.71 26.48 27.18 28.43 29.74 28.48 26.67 27.00 25.14 0 5 10 15 20 25 30 35 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

10. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 10 Grant Goddard radio specialistUK commercial radio advertising expenditure [source: Nielsen Media Research] Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average Dec 2008 radio share 12-month moving average Dec 2007 change year- on-year £ % £ % 1 GOVT INSTITUTIONS 84,762,101 12% 77,721,168 9% 2 MOTORS 83,043,313 11% 77,431,517 7% 3 ENTERTAINMENT & THE MEDIA 77,067,262 6% 74,884,036 3% 4 RETAIL 66,035,985 7% 73,795,300 -11% 5 BUSINESS & INDUSTRIAL 36,955,463 13% 37,725,304 -2% 6 HOUSEHOLD EQUIPMENT 33,136,046 8% 39,999,108 -17% 7 TELECOMMS 33,040,871 6% 37,783,832 -13% 8 FINANCE 31,897,019 2% 47,400,271 -33% 9 TRAVEL & TRANSPORT 25,324,269 4% 28,797,218 -12% 10 FOOD 13,549,016 2% 14,202,406 -5% 11 DRINK 11,416,344 3% 14,292,942 -20% 12 PHARMACEUTICAL 10,377,279 3% 12,036,480 -14% 13 PROPERTY 10,282,461 12% 13,669,373 -25% 14 COSMETICS & TOILETRIES 10,233,120 2% 11,314,759 -10% 15 COMPUTERS 7,145,845 2% 6,032,807 18% 16 HOUSEHOLD STORES 5,717,500 2% 3,546,526 61% 17 ONLINE RETAIL 4,888,489 6% 4,409,462 11% 18 MISCELLANEOUS 3,587,114 33% 3,830,711 -6% 19 LEISURE EQUIPMENT 3,140,772 1% 2,836,399 11% 20 CLOTHING & ACCESSORIES 2,653,075 1% 2,513,204 6% Rank Sector

11. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 11 Grant Goddard radio specialistUK commercial radio advertising expenditure Commercial radio top advertisers 12-month moving averages - £ per annum [source: Nielsen Media Research] 12-month moving average Dec 2008 radio share 12-month moving average Dec 2007 change year- on-year £ % £ % 1 COI 46,935,329 25% 43,022,995 9% 2 FORD MOTOR COMPANY LTD 6,496,961 12% 4,550,608 43% 3 BLOCKBUSTER ENTERTAINMENT LTD 5,983,400 54% 2,212,623 170% 4 SPECSAVERS OPTICAL GROUP LTD 5,970,986 13% 2,107,143 183% 5 VOLKSWAGEN UK LTD 5,885,101 14% 2,305,807 155% 6 UNILEVER UK LTD 5,672,262 4% 2,227,391 155% 7 AUTOGLASS HOLDINGS 5,644,753 70% 5,961,106 -5% 8 TMOBILE NETWORK 5,389,392 9% 1,045,386 416% 9 BRITISH SKY BROADCASTING LTD 5,128,373 4% 6,859,618 -25% 10 DFS FURN PLC 4,702,658 5% 7,584,312 -38% 11 SAINSBURYS SUPERMARKETS LTD 4,067,798 6% 6,472,797 -37% 12 NISSAN MOTOR GB LTD 3,900,339 17% 382,630 919% 13 VAUXHALL MOTORS LTD 3,761,707 8% 3,876,227 -3% 14 HUTCHISON 3G UK LTD 3,677,499 14% 6,620,049 -44% 15 PROCTER & GAMBLE LTD 3,515,525 2% 4,364,912 -19% 16 VODAFONE LTD 3,514,907 7% 4,237,014 -17% 17 YELL LTD 3,289,790 28% 6,191,700 -47% 18 BRITISH GAS PLC 3,251,405 7% 2,477,031 31% 19 TERRITORIAL ARMY 3,226,268 100% 231,782 1292% 20 AUDI UK LTD 3,123,594 14% 1,634,066 91% Rank Advertiser

12. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 12 Grant Goddard radio specialistUK commercial radio advertising expenditure Product categories - % change in 12-month moving average radio advertising expenditure [source: Nielsen Media Research, ranked by radio expenditure Dec 2008 12-month moving average] sector Oct-08 Nov-08 Dec-08 GOVT INSTITUTIONS 10 9% 9% MOTORS 10 9% 7% ENTERTAINMENT & THE MEDIA 3 3% 3% RETAIL -10 -12% -11% BUSINESS & INDUSTRIAL 4 0% -2% HOUSEHOLD EQUIPMENT -15 -15% -17% TELECOMMS -11 -11% -13% FINANCE -34 -33% -33% TRAVEL & TRANSPORT -13 -13% -12% FOOD -6 -7% -5% DRINK -16 -17% -20% PHARMACEUTICAL -17 -18% -14% PROPERTY -16 -23% -25% COSMETICS & TOILETRIES -13 -13% -10% COMPUTERS 18 12% 18% HOUSEHOLD STORES 90 78% 61% ONLINE RETAIL 18 20% 11% MISCELLANEOUS -6 -3% -6% LEISURE EQUIPMENT 18 25% 11% CLOTHING & ACCESSORIES 14 13% 6%

13. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 13 Grant Goddard radio specialist UK commercial radio listening

14. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 14 Grant Goddard radio specialistUK commercial radio listening Percentage of total commercial radio listening by group owner – Q4 2008 40.0 25.8 11.4 6.8 3.2 1.7 1.3 1.1 0.9 0.8 0.7 0.7 0.4 0.4 0.2 0.1 0.1 0.1 0.0 0.0 0 5 10 15 20 25 30 35 40 45 GlobalRadio BauerRadio GuardianMediaGroup UTVRadio TIMLGoldenSquare LincsFMGroup TheLocalRadioCompany PlanetRock UKRD SunriseRadio CumberlandNewsGroup TindleRadio KentMessengerRadio Town&CountryBroadcasting NorthernMediaGroup ForwardMedia AbsoluteRadioInternational MidwestRadio AdventureRadio MidlandNewsAssociation [source: RAJAR, grey columns are publicly quoted companies]

15. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 15 Grant Goddard radio specialistUK total radio listening [source: RAJAR] Total adult (15+) hours listened to all radio (‘000 per week) 494,622 482,457 466,008 464,351 463,420 469,980 466,172 453,692 449,529 449,241 463,531 457,102 439,709 459,322 441,457 431,319 424,396 431,081 432,016 427,050 571,893 569,438 580,393 567,674 574,061 576,627 584,914 583,979 583,654 572,682 576,848 575,587 584,837 573,516 555,204 564,034 587,057 564,476 550,398 564,437 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 commercial radio BBC radio other radio

16. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 16 Grant Goddard radio specialistUK commercial radio listening Total adult (15+) hours listened to commercial radio (‘000 per week)494,622 482,457 466,008 464,351 463,420 469,980 466,172 453,692 449,529 449,241 463,531 457,102 439,709 459,322 441,457 431,319 424,396 431,081 432,016 427,050 400,000 420,000 440,000 460,000 480,000 500,000 520,000 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 [source: RAJAR]

17. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 17 Grant Goddard radio specialistUK commercial radio listening [source: RAJAR] Total commercial radio adult (15+) reach per week (%) 65.4 64.2 63.5 63.8 63.4 63.2 62.2 62.6 61.6 61.7 62.0 62.9 62.6 63.6 62.0 61.0 61.6 61.1 61.5 61.5 60 62 64 66 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008

18. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 18 Grant Goddard radio specialistUK commercial radio listening Total commercial radio average hours per adult (15+) listener per week [source: RAJAR] 15.6 15.4 15.0 14.9 15.0 15.1 15.2 14.7 14.8 14.6 15.0 14.6 14.1 14.4 14.1 14.0 13.7 13.9 13.9 13.7 13 14 15 16 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008

19. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 19 Grant Goddard radio specialistUK commercial radio listening Commercial radio share of total radio listening (adults 15+) (%) [source: RAJAR] 45.5 45.0 43.7 44.2 43.8 44.0 43.5 42.8 42.6 42.9 43.6 43.2 42.1 43.5 43.3 42.4 41.1 42.4 43.1 42.2 40 41 42 43 44 45 46 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008

20. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 20 Grant Goddard radio specialistUK commercial radio listening Total hours listened to commercial radio by age group (‘000 per week) 82,542 105,520 106,261 81,157 51,708 50,804 74,275 71,728 92,623 81,546 53,572 53,306 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 110,000 120,000 15-24 25-34 35-44 45-54 55-64 65+ Q4 2000 Q4 2002 Q4 2004 Q4 2006 Q4 2008 [source: RAJAR]

21. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 21 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult reach per week by age group (%) [source: RAJAR] 78.6 75.5 74.3 64.7 54.2 39.5 71.0 69.5 69.0 65.6 56.0 41.2 0 10 20 30 40 50 60 70 80 90 15-24 25-34 35-44 45-54 55-64 65+ Q4 2000 Q4 2002 Q4 2004 Q4 2006 Q4 2008

22. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 22 Grant Goddard radio specialistUK commercial radio listening Commercial radio average hours per listener per week by age group [source: RAJAR] 15.3 16.1 15.9 16.0 15.1 13.7 12.8 13.1 14.6 15.2 13.1 13.0 0 2 4 6 8 10 12 14 16 18 15-24 25-34 35-44 45-54 55-64 65+ Q4 2000 Q4 2002 Q4 2004 Q4 2006 Q4 2008

23. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 23 Grant Goddard radio specialistUK commercial radio listening Commercial radio share of total radio listening by age group (%) [source: RAJAR] 63.7 60.0 56.2 45.5 33.7 23.8 59.0 51.6 49.5 45.3 32.4 24.7 0 10 20 30 40 50 60 70 15-24 25-34 35-44 45-54 55-64 65+ Q4 2000 Q4 2002 Q4 2004 Q4 2006 Q4 2008

24. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 24 Grant Goddard radio specialistUK commercial radio listening Listening to commercial radio by platform (% of listening) Dial-up Satellite all analogue, 67.8% unspecified, 13.2% digital: unspecified, 3.0% digital: DAB, 9.9% digital: DTV, 4.2% digital: internet, 1.9% [source: RAJAR, Q4 2008]

25. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 25 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult (15+) hours listened by platform (%) 65.0% 13.8% 21.2% 6.3% 3.3% 1.4% 2.8% 69.6% 16.8% 13.6% 8.0% 4.3% 1.5% 3.1% 72.1% 18.1% 9.8% 9.0% 4.3% 1.7% 3.1% 72.0% 18.4% 9.6% 9.3% 4.3% 1.9% 3.1% 69.2% 18.4% 12.5% 9.0% 4.5% 1.8% 3.1% 68.4% 18.9% 12.7% 9.2% 4.2% 2.2% 3.2% 67.8% 19.0% 13.2% 9.9% 4.2% 1.9% 3.0% 0% 20% 40% 60% 80% allanalogue alldigital unspecified digital:DAB digital:DTV digital:internet digital:unspecified 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 [source: RAJAR]

26. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 26 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult (15+) share of listening by platform (%) 42.8 42.4 41.3 40.7 42.2 46.3 48.4 46.2 42.4 43.4 43.6 43.6 43.0 40 41 42 43 44 45 46 47 48 49 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 commercial radio % share of listening via analogue platform commercial radio % share of listening via digital platform [source: RAJAR]

27. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 27 Grant Goddard radio specialistUK commercial radio listening Adult (15+) listening to commercial digital-only radio stations 0.6 0.7 2.1 2.1 1.9 2.1 2.3 2.7 3.0 3.0 3.4 3.2 3.5 4.0 3.9 3.3 3.6 5.0 5.5 5.1 5.5 4.7 5.2 4.6 36% 33% 28% 30% 26% 27% 24% 0 1 2 3 4 5 6 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 0% 10% 20% 30% 40% 50% listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] [source: RAJAR]

28. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 28 Grant Goddard radio specialistUK radio listening by platform Adult (15+) all radio weekly reach by platform (%) Dial-up Satellite [source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services] 2.7 3.6 7.3 9.3 11.9 14.0 13.5 15.3 17.8 9.9 10.7 0 5 10 15 20 Q32002 Q42002 Q12003 Q22003 Q32003 Q42003 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 internet platform DAB platform digital TV platform

29. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 29 Grant Goddard radio specialistUK radio listening – digital stations Adult (15+) listening to digital-only radio stations (‘000 hours per week) Dial-up Satellite [source: RAJAR] 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 TOTAL (commercial + BBC) COMMERCIAL RADIO BBC RADIO

30. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 30 Grant Goddard radio specialistUK radio listening – digital stations Listening to national digital-only radio stations Dial-up Satellite [source: RAJAR] launched group station nationalDAB localDAB Freeview FreeSat internet total hours per week ('000) Q4 2007 total hours per week ('000) Q4 2008 year-on-year change in hours listened (%) 2002 BBC BBC7 4,530 5,380 19 1999 - Planet Rock 3,148 4,872 55 2003 Bauer The Hits 5,692 4,557 -20 2002 BBC BBC 6 Music 2,643 3,178 20 2003 Bauer Smash Hits Radio 3,096 2,563 -17 2002 BBC BBC 1Xtra 2,599 2,514 -3 2002 BBC BBC Asian Network 2,600 1,992 -23 2002 BBC BBC Five Live Sports Extra 1,288 1,419 10 2003 Mojo Radio 717 1,266 77 2003 Bauer Heat 1,338 1,216 -9 2005 Global Chill 986 1,028 4 2001 Global The Arrow 920 1,015 10 2004 TIML Absolute Radio Classic Rock 1,045 878 -16 2003 Bauer Q 830 700 -16 2008 - NME Radio 356 2005 TIML Absolute Radio Xtreme 234 346 48 2005 Folder Fun Radio 209 2006 TheJazz 1,882 2000 Capital Life 700 2000 Oneword Radio 583 2000 Virgin Radio Groove 488 1999 Core 377 35,905 33,280 -7 "national" as defined by RAJAR past and present BBC Asian Network also on AM in Midlands TOTAL closed 2008 closed 2008 closed 2008 closed 2008 closed 2008 digital platforms closed 2008 listening

31. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 31 Grant Goddard radio specialistRadio listening – UK Share of all radio listening (%) – UK market (50.7m adults 15+) [source: RAJAR] station owner Q4 1999 Q4 2000 Q4 2001 Q4 2002 Q4 2003 Q4 2004 Q4 2005 Q4 2006 Q4 2007 Q4 2008 ALL COMMERCIAL 46.7 46.0 44.6 45.5 45.3 44.2 42.8 43.2 42.4 42.2 All National Commercial 8.3 8.0 7.8 7.6 9.6 10.0 10.1 10.5 11.3 10.6 All Local Commercial 38.4 37.9 36.8 37.9 35.7 34.2 32.7 32.8 31.1 31.6 ALL BBC 51.3 51.7 53.4 52.5 52.9 54.0 55.1 54.4 55.4 55.7 All BBC Network Radio 40.5 39.7 42.0 41.5 42.0 43.0 44.0 44.0 45.4 46.4 BBC Local/Regional 10.8 12.0 11.3 11.0 10.9 11.0 11.1 10.4 10.0 9.3 BBC Radio 2 BBC 12.8 13.6 15.2 15.8 16.0 16.4 16.0 15.8 15.7 15.8 BBC Radio 4 BBC 11.0 10.8 12.0 11.5 11.5 11.5 11.8 11.1 11.8 12.4 BBC Radio 1 BBC 10.9 10.0 9.1 8.4 7.7 8.2 9.2 9.7 10.3 10.1 Heart Network (UK) Global 2.3 1.8 2.4 2.4 2.4 5.5 BBC Radio FIVE LIVE BBC 9.4 4.1 4.6 4.7 4.4 4.3 4.2 4.4 4.6 4.8 Classic FM Global 4.3 4.7 4.5 4.7 4.3 4.4 4.3 4.2 4.2 4.0 Galaxy Network (UK) Global 1.9 1.9 1.8 1.9 1.6 2.6 Total Magic Bauer 1.8 2.1 1.9 2.0 2.3 2.4 Total Smooth Radio GMG 0.7 0.8 0.9 1.0 2.0 2.4 talkSPORT UTV 1.5 1.3 1.6 1.7 1.4 1.6 1.8 1.8 2.0 1.8 Total Kiss Network Bauer 1.2 1.1 1.1 1.6 1.6 1.8 Total Real Radio GMG 1.7 1.8 1.5 BBC Radio 3 BBC 1.3 1.2 1.1 1.2 1.4 1.3 1.2 1.4 1.2 1.3 Total Absolute Radio (was Total Virgin Radio)TIML 2.5 2.2 1.1 1.1 1.4 1.4 1.6 1.5 1.5 1.2 Gold Network (UK) Global 1.1 1.0 Total LBC (UK) Global 0.7 0.6 0.8 0.9 0.9 1.0

32. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 32 Grant Goddard radio specialistRadio listening – London [source: RAJAR] Share of all radio listening (%) – London market (10.8m adults 15+) station platform owner Q4 1999 Q4 2000 Q4 2001 Q4 2002 Q4 2003 Q4 2004 Q4 2005 Q4 2006 Q4 2007 Q4 2008 ALL COMMERCIAL 58.2 57.3 55.9 54.6 53.1 51.9 51.4 53.3 50.9 49.8 ALL BBC 40.3 40.4 42.6 42.6 45.2 45.7 45.7 44.0 45.7 47.7 BBC Radio 4 FM/AM BBC 14.4 13.9 16.3 15.1 16.1 15.4 15.7 14.4 15.4 17.5 BBC Radio 2 FM BBC 8.7 10.4 11.3 12.0 11.5 12.2 11.7 10.4 10.8 10.3 Magic FM Bauer 5.9 4.9 4.8 4.6 4.5 6.1 4.9 5.5 6.1 6.0 BBC Radio 1 FM BBC 6.5 5.7 4.0 4.7 3.6 4.3 5.4 4.8 5.5 5.4 Heart FM Global 4.5 4.7 6.2 3.1 7.0 5.3 6.0 7.1 6.2 5.0 BBC Radio Five Live AM BBC 4.8 4.3 5.1 4.7 5.1 4.4 4.9 5.0 5.2 4.9 Capital FM FM Global 11.9 12.4 10.9 8.8 7.8 6.2 5.9 4.7 4.7 4.8 Classic FM FM Global 4.9 4.5 4.7 4.8 4.7 5.0 5.1 4.1 4.6 4.4 Kiss FM Bauer 3.2 4.2 4.2 4.9 4.0 3.9 3.7 3.9 4.2 4.2 LBC 97.3 FM FM Global 0.9 0.7 1.2 1.0 2.5 2.1 2.5 3.3 3.8 3.6 Total Absolute Radio FM/AM TIML 4.0 4.6 3.8 3.1 2.6 3.3 3.6 3.6 3.4 3.0 TalkSport AM UTV 2.0 1.5 2.0 2.0 2.0 2.4 2.4 2.5 2.0 2.5 BBC Radio 3 FM BBC 1.8 1.7 1.8 1.8 2.3 1.9 1.9 2.3 1.7 2.2 Choice FM Global n/a 0.6 0.9 1.2 1.3 1.5 1.9 2.8 1.7 2.0 Smooth FM GMG 1.9 1.7 0.9 1.7 1.9 1.7 1.7 1.5 1.7 1.6 BBC London FM BBC 1.2 0.7 0.7 1.1 1.5 1.7 1.4 2.0 1.8 1.6 Xfm FM Global 1.0 1.4 1.3 1.7 1.5 1.8 1.5 1.3 1.3 1.3 Gold London AM Global 4.3 3.3 3.1 3.1 2.1 2.3 2.1 1.4 0.7 1.2 BBC World Service AM BBC 0.9 0.8 0.9 1.1 0.6 1.1 Sunrise AM Sunrise 1.5 1.7 1.6 2.4 1.7 0.9 1.7 1.4 1.3 0.8 LBC 1152 AM AM Global 3.1 2.7 2.6 2.1 0.9 1.0 0.6 0.8 0.5 0.8 Premier Christian AM - 0.8 0.6 0.7 1.0 1.2 0.9 0.5 0.8 0.7 0.6 BBC7 digital BBC 0.2 0.2 0.3 0.4 0.5 0.6

33. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 33 Grant Goddard radio specialist UK radio receivers

34. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 34 Grant Goddard radio specialist 10,678 10,611 10,657 10,550 10,169 9,892 9,495 8,062 7,978 7,854 7,906 8,140 8,209 8,227 8,030 951 1,051 1,208 1,407 1,493 1,566 1,575 1,680 1,734 1,761 1,824 2,006 2,114 2,174 2,180 0 2,000 4,000 6,000 8,000 10,000 12,000 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 analogue radio unit sales ('000) DAB radio unit sales ('000) 8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% DAB receivers as percentage of total receiver sales UK radio receiver sales – four quarter moving average (‘000 per annum) UK radio receiver sales [source: GfK/DRDB]

35. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 35 Grant Goddard radio specialistUK DAB radio receiver sales [source: GfK/DRDB, no monthly data published from July 2008 onwards] Monthly DAB receiver sales (‘000 per month) 6 6 11 11 12 17 16 17 20 18 30 134 42 31 39 30 31 41 34 40 61 55 109 346 102 70 73 64 77 64 93 103 98 118 170 394 149 96 93 85 112 90 110 102 96 154 188 454 171 110 101 91 114 94 128 119 115 164 248 552 214 147 129 113 137 108 0 100 200 300 400 500 600 Jan-03 Apr-03 Jul-03 Oct-03 Jan-04 Apr-04 Jul-04 Oct-04 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08

36. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 36 Grant Goddard radio specialistUK DAB radio receiver sales [source: GfK/DRDB, no monthly data published from July 2008 onwards] Monthly DAB receiver sales (‘000 per month) 394 454 552 128 88 114 62 -1 -2 10 15 15 14 9 7 2 4 17 16 7 21 25 28 24 20 15 20 34 46 3231 114 144 149 174 27 14 46 18 38 33 42 56 160 56 0 100 200 300 400 500 600 Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 -20 0 20 40 60 80 100 120 140 160 180 monthly DAB receiver sale ('000) [left axis] year-on-year change (%) [right axis]

37. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 37 Grant Goddard radio specialistUK DAB radio receiver sales [source: GfK/DRDB] Quarterly DAB receiver sales (‘000 per quarter) 39 53 183 111 102 134 510 245 205 294 681 338 287 308 796 382 299 363 964 490 357 366 865 162 153 179 121 101 119 5 17 13 4 18 21 28 19 1 -10 38 34 40 0 250 500 750 1,000 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 -20 0 20 40 60 80 100 120 140 160 180 200 quarterly DAB receiver sales ('000) [left axis] year-on-year change (%) [right axis]

38. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 38 Grant Goddard radio specialistUK DAB radio receiver sales Cumulative DAB receiver sales (‘000) [source: GfK/DRDB] 158 197 250 433 544 646 780 1,290 1,535 1,740 2,034 2,715 3,053 3,340 3,648 4,444 4,826 5,125 5,488 6,452 6,942 7,300 7,665 8,530 0 2,000 4,000 6,000 8,000 10,000 Jan-03 Mar-03 May-03 Jul-03 Sep-03 Nov-03 Jan-04 Mar-04 May-04 Jul-04 Sep-04 Nov-04 Jan-05 Mar-05 May-05 Jul-05 Sep-05 Nov-05 Jan-06 Mar-06 May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08

39. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 39 Grant Goddard radio specialistUK DAB radio receiver ownership Percentage of adults (15+) who own a DAB radio receiver at home 3.9 4.4 4.5 5.3 8.1 9.1 10.5 11.1 13.6 15.3 15.3 16.0 19.5 20.3 21.7 22.3 27.3 27.3 28.7 29.7 0 10 20 30 40 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 [source: RAJAR]

'United Kingdom Commercial Radio In Numbers: Q4 2008' by Grant Goddard

'United Kingdom Commercial Radio In Numbers: Q4 2008' by Grant Goddard

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'United Kingdom Commercial Radio In Numbers: Q4 2008' by Grant Goddard