'United Kingdom Commercial Radio: Q1 2008' by Grant Goddard

1. UK Commercial Radio Q1 2008 June 2008

2. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 2 UK commercial radio revenues

3. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 3 UK commercial radio revenues Quarterly revenues - £m per quarter 145.5 149.7 168.4 157.6 158.3 159.8 165.2 162.0 143.3 152.5 155.7 151.2 148.2 141.4 140.9 148.9 149.4 149.0 150.9 158.8 0 50 100 150 200 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 [Source: Radio Advertising Bureau]

4. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 4 UK commercial radio revenues Four-quarter moving average revenues - £m per annum [Source: Radio Advertising Bureau] 573.3 582.3 603.9 621.2 634.0 644.1 640.9 645.3 630.3 623.0 613.5 602.7 607.6 596.5 581.7 579.4 580.6 588.2 598.2 608.1 0 100 200 300 400 500 600 700 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1

5. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 5 UK commercial radio revenues Annual revenues - £m per annum [Source: Radio Advertising Bureau] 141.7 136.6 129.0 141.0 178.3 220.1 270.7 308.8 354.1 418.1 464.4 594.6 549.0 562.7 604.0 641.0 613.4 581.7 598.2 0 100 200 300 400 500 600 700 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

6. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 6 UK commercial radio revenues Annual revenues by source - £m per annum 71 73 65 74 91 103 121 136 152 160 154 145 143 149 169 183 173 158 159 71 64 64 67 87 117 150 172 203 258 311 388 344 342 359 364 348 323 337 61 62 71 76 94 93 101 101 0 100 200 300 400 500 600 700 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Local Advertisers National Advertisers Branded Content [Source: Radio Advertising Bureau]

7. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 7 UK commercial radio revenues Annual revenues - £m per annum at 2007 prices [Source: Radio Advertising Bureau/Enders Analysis, base: RPI] 254.2 223.7 199.6 210.3 261.8 315.6 375.1 417.8 464.5 530.3 580.1 721.3 654.5 659.8 688.3 709.3 660.0 606.7 598.2 0 100 200 300 400 500 600 700 800 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

8. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 8 UK commercial radio revenues Annual revenues by source - £m per annum at 2007 prices [Source: Radio Advertising Bureau/Enders Analysis, base: RPI] 127 119 101 110 134 148 167 185 199 203 192 176 170 175 192 203 186 164 159 127 104 99 100 128 168 208 233 266 327 388 471 410 401 409 403 374 337 337 74 74 84 87 104 100 106 101 0 100 200 300 400 500 600 700 800 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Local Advertisers National Advertisers Branded Content

9. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 9 UK commercial radio advertising expenditure Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average April 2008 radio share 12-month moving average April 2007 change year- on-year £ % £ % 1 Motors 80,908,050 14.0 75,398,510 7.3 2 Government Institutions 80,004,119 13.8 74,229,909 7.8 3 Entertainment & Media 74,175,158 12.8 74,941,515 -1.0 4 Retail 71,829,313 12.4 69,597,020 3.2 5 Finance 39,984,289 6.9 55,331,998 -27.7 6 Business Services 38,010,046 6.6 33,670,946 12.9 7 Household Furnishing & Equipment 37,895,439 6.5 41,209,320 -8.0 8 Telecommunications 36,459,029 6.3 41,631,854 -12.4 9 Travel & Transport 26,820,062 4.6 30,274,940 -11.4 10 Drink 13,801,158 2.4 11,901,950 16.0 11 Food 13,790,376 2.4 18,920,499 -27.1 12 Property 12,463,770 2.2 11,908,195 4.7 13 Pharmaceutical 12,326,602 2.1 12,400,552 -0.6 14 Cosmetics & Toiletries 11,666,740 2.0 9,892,664 17.9 15 Computers 8,840,443 1.5 7,363,444 20.1 16 Online Retail 6,020,416 1.0 3,661,647 64.4 17 Household Stores 4,853,839 0.8 3,731,963 30.1 18 Miscellaneous 3,875,539 0.7 4,715,924 -17.8 19 Leisure Equipment 3,092,053 0.5 2,306,598 34.1 20 Clothing & Accessories 2,666,146 0.5 2,402,528 11.0 Rank Sector [Source: Nielsen Media Research]

10. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 10 UK commercial radio advertising expenditure Commercial radio top advertisers 12-month moving averages - £ per annum 12-month moving average April 2008 radio share 12-month moving average April 2007 change year- on-year £ % £ % 1 COI Communications 48,295,803 28.6 42,550,437 27.8 2 BT 6,529,943 9.6 3,503,799 86.4 3 Sainsburys 6,308,686 11.8 5,380,039 17.3 4 Hutchison 3G UK Ltd 6,298,473 19.4 4,323,970 45.7 5 DFS Furniture 6,290,516 7.0 8,767,945 -28.3 6 Yell 5,934,068 30.4 3,709,398 60.0 7 Autoglass 5,406,553 87.2 5,739,373 -5.8 8 Renault 5,194,206 11.6 3,812,345 36.3 9 Ford 4,949,347 9.0 6,332,186 -21.8 10 Nestle 4,900,230 7.0 4,060,630 20.7 11 Procter & Gamble 4,583,349 2.3 3,984,103 15.0 12 Sky 4,529,228 4.0 6,507,865 -30.4 13 Volkswagen UK 4,436,556 9.9 2,521,290 76.0 14 Boots the Chemists 3,615,387 7.3 1,165,629 210.2 15 Specsavers Optical Group 3,595,384 9.3 2,679,029 34.2 16 Blockbuster Entertainment 3,562,240 53.9 826,380 331.1 17 Vauxhall 3,304,461 6.2 3,633,058 -9.0 18 Tiscali 3,149,529 15.5 2,032,976 54.9 19 News Intl Newspapers 2,982,874 10.5 2,935,386 1.6 20 Dreams Bed Superstores 2,968,585 17.4 1,704,989 74.1 Rank Advertiser [Source: Nielsen Media Research]

11. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 11 UK commercial radio listening

12. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 12 UK commercial radio listening Percentage of total commercial radio listening by station owner – Q1 2008 29.0 24.9 12.2 11.2 7.6 3.7 1.8 1.8 1.1 1.0 0.8 0.7 0.3 0.3 0.2 0.1 0.0 0.0 0.0 0 5 10 15 20 25 30 GCapMedia BauerRadio GlobalRadio GuardianMediaGroup UTVRadio ScottishMediaGroup TheLocalRadioCompany LincsFMGroup SunriseGroup UKRD CumberlandNewsGroup TindleRadio Town&CountryBroadcasting KentMessengerRadio NorthernMediaGroup ForwardMedia CanWestMediaWorksUK AbsoluteRadioInternational LaserBroadcasting [Source: RAJAR, grey columns are publicly quoted companies]

13. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 13 UK commercial radio listening Total adult (15+) hours listened per week to commercial radio (000) 469,714 492,822 486,848 494,622 482,457 466,008 464,351 463,420 469,980 466,172 453,692 449,529 449,241 463,531 457,102 439,709 459,322 441,457 431,319 424,396 400,000 420,000 440,000 460,000 480,000 500,000 520,000 Q22003 Q32003 Q42003 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 [Source: RAJAR]

14. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 14 UK commercial radio listening Total commercial radio adult (15+) reach per week (%) 64.9 65.3 65.2 65.4 64.2 63.5 63.8 63.4 63.2 62.2 62.6 61.6 61.7 62.0 62.9 62.6 63.6 62.0 61.0 61.6 60 62 64 66 Q22003 Q32003 Q42003 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 [Source: RAJAR]

15. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 15 UK commercial radio listening Total commercial radio average hours per adult (15+) listened per week 14.9 15.6 15.4 15.6 15.4 15.0 14.9 15.0 15.1 15.2 14.7 14.8 14.6 15.0 14.6 14.1 14.4 14.1 14.0 13.7 13 14 15 16 Q22003 Q32003 Q42003 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 [Source: RAJAR]

16. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 16 UK commercial radio listening Commercial radio share of total radio listening (%) 44.9 46.2 45.3 45.5 45.0 43.7 44.2 43.8 44.0 43.5 42.8 42.6 42.9 43.6 43.2 42.1 43.5 43.3 42.4 41.1 40 41 42 43 44 45 46 47 Q22003 Q32003 Q42003 Q12004 Q22004 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 [Source: RAJAR]

17. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 17 UK commercial radio listening Total hours listened per week to commercial radio by age group (000) 82,315 111,827 111,207 81,913 50,441 52,381 73,270 68,328 94,878 77,585 58,164 52,170 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 110,000 120,000 130,000 15-24 25-34 35-44 45-54 55-64 65+ Q1 2000 Q1 2002 Q1 2004 Q1 2006 Q1 2008 [Source: RAJAR]

18. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 18 UK commercial radio listening Commercial radio adult reach per week by age group (%) 80.1 77.0 76.4 68.6 57.0 41.0 72.9 67.3 68.6 65.3 56.1 42.4 0 10 20 30 40 50 60 70 80 90 15-24 25-34 35-44 45-54 55-64 65+ Q1 2000 Q1 2002 Q1 2004 Q1 2006 Q1 2008 [Source: RAJAR]

19. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 19 UK commercial radio listening Commercial radio average hours per adult listened per week by age group 15.4 16.2 16.5 15.2 14.2 13.6 12.4 13.0 14.9 14.8 14.2 12.5 0 2 4 6 8 10 12 14 16 18 15-24 25-34 35-44 45-54 55-64 65+ Q1 2000 Q1 2002 Q1 2004 Q1 2006 Q1 2008 [Source: RAJAR]

20. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 20 UK commercial radio listening Commercial radio adult (15+) hours listened by platform (%) 65.0% 13.7% 21.3% 6.3% 3.3% 1.5% 2.8% 69.6% 16.8% 13.6% 8.0% 4.3% 1.5% 3.1% 72.1% 18.1% 9.8% 9.0% 4.3% 1.7% 3.1% 72.0% 18.4% 9.6% 9.3% 4.3% 1.9% 3.1% 0% 20% 40% 60% 80% all analogue all digital unspecified digital: DAB digital: DTV digital: internet digital: unspecified 2007Q2 2007Q3 2007Q4 2008Q1 [Source: RAJAR]

21. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 21 UK commercial radio listening Commercial radio adult (15+) share of listening by platform (%) 42.8 42.4 41.3 40.7 46.3 48.4 46.2 42.4 40 41 42 43 44 45 46 47 48 49 2007Q2 2007Q3 2007Q4 2008Q1 commercial radio % share of listening via analogue platform commercial radio % share of listening via digital platform [Source: RAJAR]

22. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 22 UK commercial radio listening Adult (15+) listening to commercial digital-only radio stations 0.6 0.7 2.1 2.1 1.9 2.1 2.3 2.7 3.0 3.0 3.4 3.2 3.5 4.0 3.9 3.3 3.6 5.0 5.5 5.1 5.5 36% 33% 28% 30% 0 1 2 3 4 5 6 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 0% 10% 20% 30% 40% 50% 60% listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] [Source: RAJAR]

23. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 23 UK radio listening Average number of stations listened to per week (% of respondents) 38 39 31 30 19 18 6 6 0 25 50 75 100 2006 2007 one station two stations three stations four stations five stations six or more stations [Source: Ofcom research 2006, Ofcom Residential Tracker 2007, base: all who listen to radio]

24. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 24 Radio listening – UK Share of all radio listening (%) – UK market (50.3m adults 15+) station owner Q1 1999 Q1 2000 Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 ALL COMMERCIAL 47.5 47.1 46.0 45.5 44.5 45.5 43.8 42.6 42.1 41.1 All National Commercial 9.4 8.5 8.3 7.8 7.9 9.9 10.2 10.5 10.7 10.7 All Local Commercial 38.6 38.6 37.8 37.7 36.6 35.6 33.6 32.7 31.4 30.3 ALL BBC 50.3 51.0 52.1 52.6 53.5 52.6 54.2 55.4 56.0 56.8 All BBC Network Radio 39.7 39.9 39.9 41.1 41.3 41.5 43.4 44.3 45.4 47.0 BBC Local/Regional 10.6 11.2 12.2 11.4 11.5 11.1 10.8 11.1 10.6 9.9 BBC Radio 2 BBC 12.8 13.3 14.1 15.7 15.7 15.3 16.5 16.0 15.8 16.5 BBC Radio 4 BBC 11.4 10.9 11.3 11.4 11.8 11.0 11.4 11.7 12.2 12.2 BBC Radio 1 BBC 9.8 9.9 9.1 8.4 7.9 7.6 8.4 9.1 10.1 10.6 BBC Radio FIVE LIVE BBC 4.2 4.4 4.3 4.5 4.7 5.1 4.6 4.6 4.2 4.6 Classic FM GCap 4.3 4.4 4.4 4.6 4.6 4.5 4.1 4.2 4.2 3.7 Total Heart (UK) Global 2.2 2.2 2.4 2.2 2.3 Total Magic Bauer 2.0 2.1 2.2 2.2 2.1 Total Smooth Radio GMG 1.0 0.9 1.1 2.1 talkSPORT UTV 1.8 1.4 1.7 1.7 1.7 1.9 1.9 1.7 2.0 1.9 Galaxy Network (UK) Global 1.8 1.7 1.7 1.9 1.6 Total Kiss Network Bauer 1.2 1.2 1.1 1.5 1.6 Total Real Radio GMG 1.7 1.6 Total Virgin Radio SMG 3.3 2.7 2.2 1.9 1.6 1.4 1.5 1.6 1.4 1.4 Total LBC (UK) Global 0.9 0.6 0.8 0.9 1.0 BBC Radio 3 BBC 1.4 1.4 1.1 1.2 1.1 1.2 1.2 1.3 1.2 0.9 GCap Gold Network UK GCap 0.8 [Source: RAJAR]

25. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 25 Radio listening – London Share of all radio listening (%) – London market (10.8m adults 15+) station platform owner Q1 1999 Q1 2000 Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 ALL COMMERCIAL 58.8 55.7 57.1 57.9 52.3 55.6 53.7 52.5 50.7 50.7 ALL BBC 38.9 42.2 40.6 40.2 45.6 42.4 44.0 45.2 47.3 46.7 Radio 4 FM/AM BBC 13.4 13.5 14.2 14.1 16.9 14.3 14.1 14.0 16.1 14.6 Radio 2 FM BBC 9.8 11.5 11.2 11.1 12.0 10.3 11.7 11.8 11.2 12.4 Heart FM FM Global 4.5 5.2 5.4 6.0 6.2 5.8 7.0 5.7 5.4 5.8 Magic FM FM Bauer 5.6 5.0 5.9 4.3 3.6 4.6 6.0 7.0 5.9 5.8 Radio 1 FM BBC 5.5 5.4 4.7 4.1 3.8 4.2 4.2 5.2 6.7 5.6 Radio Five Live AM BBC 3.7 5.3 4.9 4.4 5.0 6.1 5.2 5.2 4.3 5.6 Capital FM FM GCap 12.2 11.6 10.2 10.0 8.1 7.9 6.1 5.5 4.6 4.6 LBC 97.3 FM Global 0.9 0.6 0.9 0.8 1.5 3.4 2.0 3.2 3.0 4.5 Kiss FM FM Bauer 2.9 3.7 4.8 4.8 4.1 4.2 3.9 3.7 3.9 4.3 Classic FM FM GCap 4.1 3.7 4.6 5.2 4.7 5.4 4.4 3.8 4.9 4.1 Virgin Radio FM/AM SMG 4.7 4.1 3.8 3.6 3.2 3.0 3.7 3.7 3.2 3.3 TalkSport AM UTV 2.1 1.3 2.0 2.8 2.3 2.8 2.4 2.5 2.7 2.5 Choice FM FM GCap n/a 0.7 1.1 1.2 0.7 1.1 1.3 2.5 1.6 2.0 BBC London FM BBC 1.2 1.2 1.0 0.7 1.2 1.0 1.4 1.4 1.6 1.9 Smooth FM FM GMG 1.5 1.5 1.5 2.2 1.8 2.2 2.8 1.6 1.7 1.6 Sunrise Radio AM Sunrise 1.8 1.8 1.2 1.8 1.7 2.8 1.0 0.9 1.4 1.3 Radio 3 FM BBC 1.9 2.2 1.3 2.0 1.5 1.9 2.2 2.1 1.7 1.2 Gold London AM GCap 5.3 3.4 4.3 3.9 2.9 2.2 1.6 1.7 1.2 0.9 Xfm FM GCap 1.0 1.2 1.3 2.0 1.7 1.8 1.6 1.7 1.8 0.9 World Service AM/digital BBC n/a n/a n/a n/a 1.4 0.9 0.7 0.9 1.1 0.7 Premier Christian Radio AM - 0.5 1.0 0.5 0.8 0.8 1.2 1.0 0.8 0.8 0.6 Club Asia AM - n/a n/a n/a 0.5 0.6 The Hits digital Bauer 0.2 0.2 0.2 0.3 0.6 BBC7 digital BBC 0.1 0.4 0.2 0.4 0.4 TheJazz digital GCap 0.3 1Xtra digital BBC 0.1 0.2 0.2 0.3 0.3 LBC News (AM) AM Global 2.9 3.0 2.3 2.3 1.8 0.9 0.5 0.7 0.7 0.3 [Source: RAJAR]

26. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 26 UK radio receivers

27. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 27 UK radio receiver sales UK radio receiver sales – four-quarter moving average (000 per annum) DAB receivers as percentage of total receiver sales [Source: GfK/DRDB] 8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 10,678 10,611 10,657 10,550 10,169 9,892 9,495 8,062 7,978 7,854 7,906 8,140 8,209 951 1,051 1,208 1,407 1,493 1,566 1,575 1,680 1,734 1,761 1,824 2,006 2,114 0 2,000 4,000 6,000 8,000 10,000 12,000 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Analogue radios DAB radios

28. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 28 UK DAB radio receiver sales Monthly DAB receiver sales (000 per month) 6 6 11 11 12 17 16 17 20 18 30 134 42 31 39 30 31 41 34 40 61 55 109 346 102 70 73 64 77 64 93 103 98 118 170 394 149 96 93 85 112 90 110 102 96 154 188 454 171 110 101 91 114 94 128 119 115 164 248 552 214 147 128 113 0 100 200 300 400 500 600 Jan-03 Mar-03 May-03 Jul-03 Sep-03 Nov-03 Jan-04 Mar-04 May-04 Jul-04 Sep-04 Nov-04 Jan-05 Mar-05 May-05 Jul-05 Sep-05 Nov-05 Jan-06 Mar-06 May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 Jan-08 Mar-08 [Source: GfK/DRDB]

29. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 29 UK DAB radio receiver sales Cumulative DAB receiver sales (000) [Source: GfK/DRDB] 135 141 147 158 169 180 197 214 230 250 269 299 433 475 506 544 574 605 646 680 720 780 835 944 1,290 1,392 1,462 1,535 1,600 1,676 1,740 1,832 1,935 2,034 2,151 2,322 2,715 2,864 2,960 3,053 3,138 3,250 3,340 3,450 3,552 3,648 3,802 3,990 4,444 4,615 4,725 4,826 4,917 5,031 5,125 5,253 5,372 5,488 5,652 5,900 6,452 6,666 6,813 6,941 7,054 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Dec-02 Mar-03 Jun-03 Sep-03 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08

30. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 30 UK DAB radio receiver ownership Percentage of adults (15+) who own a DAB radio receiver at home 3.9 4.4 4.5 5.3 8.1 9.1 10.5 11.1 13.6 15.3 15.3 16.0 19.5 20.3 21.7 22.3 27.3 0 10 20 30 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 [Source: RAJAR]

31. UK Commercial Radio Q1 2008 [2008-59] Grant Goddard +44 (0)207 851 0909 31 Ownership of radio receivers in UK households Number of radio receivers in household (% of respondents) Dial-up Satellite 22 30 29 27 24 22 13 10 12 10 0 25 50 75 100 2005 2007 one two three four five or more [Source: Ofcom Residential Tracker Survey July 2005, Ofcom Communication Tracking Survey 2007, base: all who listen to radio, less than 1% of respondents selected ‘no receivers’]

'United Kingdom Commercial Radio: Q1 2008' by Grant Goddard

'United Kingdom Commercial Radio: Q1 2008' by Grant Goddard

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'United Kingdom Commercial Radio: Q1 2008' by Grant Goddard