Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
_________________________
March 29, 2016
SEO Meets PR
Presented by: Steve Kroll
Hosted By:
Welcome and
Thanks for Coming!
3
•  Head  of  Growth
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
•  Co-­‐Found...
4
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
5
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
Technical  SEO
On-­‐Page  SEO
Inf...
SEO Meets PR
Step 1:
”What is the goal?”
8
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
9
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
10
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
11
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
12
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Granular Advertising N...
13
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
14
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
15
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
16
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
December 2014
17
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Goals
1. Drive  Profit...
18
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Goals
1. Drive  Profit...
19
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
PPC
Social  Media
SEO
...
20
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
PPC
Social  Media
SEO
...
21
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Goals
1. Drive  Profit...
22
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Goals
1. Drive  Profit...
23
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Takeaway:  Understand ...
Step #2:
Get Featured in a
Major Publication
25
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
26
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Why It’s Appealing
1. ...
27
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Hundreds of Niche,
Low...
28
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
29
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
5  Email  Follow  Ups
...
30
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
31
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
32
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
33
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
34
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
$250k Quoted Work
Dire...
35
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Takeaway:  Sometimes  ...
Step #3:
Capitalize on Momentum
37
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
38
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Now What?
39
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Local  Radio
Local  Pu...
40
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Local  Radio
Local  Pu...
41
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Local TV
42
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
43
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
44
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
45
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
46
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
47
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Speaking Gigs
48
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
49
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
50
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
51
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
52
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
53
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
54
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Guest Blog
55
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
PPC  Strategies
PPC  T...
56
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
PPC  Strategies
PPC  T...
57
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
58
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
59
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
60
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
61
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
62
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
63
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Takeaway:  Make  sure ...
Step #4:
Utilize Our Network
65
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
66
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Neighbors
Clients
Refe...
67
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Neighbors
Clients
Refe...
68
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
69
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
70
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
71
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
72
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Takeaway:  Sometimes  ...
Step #5:
Make Digital PR a Habit
74
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
All this traffic is aw...
75
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
So is the exposure
76
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
And SEO Improvement
77
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
And SEO Improvement
78
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
For term
“milwaukee pp...
79
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
For term “granular”,
b...
80
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Yes, personalization a...
81
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
We want to keep gettin...
82
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
So we keep it going
83
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
84
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
85
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
86
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
87
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
88
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
89
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
90
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
91
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
92
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
93
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
94
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
95
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
96
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
97
• “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
1 2 3 4 5
Takeaway:  It’s  easy ...
Thank you!
Question & Answer Time
Steve Kroll, Head of Growth at Granular
steve@granularmarketing.com
414.949.7725
https:/...
SEO Meets PR - AMA Milwaukee
Prochain SlideShare
Chargement dans…5
×

SEO Meets PR - AMA Milwaukee

516 vues

Publié le

Steve Kroll from Granular presented to the American Marketing Association of Milwaukee on how his PR efforts helped boost organic traffic for Granular. Slides originally presented on March 29, 2016.

Publié dans : Marketing
  • Soyez le premier à commenter

SEO Meets PR - AMA Milwaukee

  1. 1. _________________________ March 29, 2016 SEO Meets PR Presented by: Steve Kroll Hosted By:
  2. 2. Welcome and Thanks for Coming!
  3. 3. 3 •  Head  of  Growth • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • •  Co-­‐Founder  and  CEO •  Board  Member •  Entrepreneur-­‐in-­‐Residence •  President •  Co-­‐Founder  and  Lead  SEO Current Previous
  4. 4. 4 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 •
  5. 5. 5 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • Technical  SEO On-­‐Page  SEO Infographic  Development Grayhat SEO  Tactics Google’s  Ranking  Algorithm Video  SEO What I Won’t Be Covering
  6. 6. SEO Meets PR
  7. 7. Step 1: ”What is the goal?”
  8. 8. 8 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  9. 9. 9 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  10. 10. 10 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  11. 11. 11 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  12. 12. 12 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Granular Advertising Network Specializations Rule  of  Thumb:  If  you  can  bid  on  the  ad  online,  Granular  can  create  it,  manage  it  and  improve  it’s  effectiveness.
  13. 13. 13 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  14. 14. 14 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  15. 15. 15 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  16. 16. 16 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 December 2014
  17. 17. 17 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically)
  18. 18. 18 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically) Steve’s Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically)
  19. 19. 19 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 PPC Social  Media SEO PR Cold  Calling Networking Traditional  Advertising Email  Marketing Potential Channels to Utilize to Achieve Goals
  20. 20. 20 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 PPC Social  Media SEO PR Cold  Calling Networking Traditional  Advertising Email  Marketing Potential Channels to Utilize to Achieve Goals
  21. 21. 21 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically) Steve’s Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically)
  22. 22. 22 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Goals 1. Drive  Profitable  Revenue  Growth 2. Grow  Brand  Awareness  (local,  national,  industry) 3. Position  Granular  as  Digital  Marketing  Expert (Pay-­‐Per-­‐Click,  specifically) PR
  23. 23. 23 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Takeaway:  Understand  what  you  are  trying  to   accomplish  as  a  company,  and  determine  which   channels  make  sense  to  utilize. Take  into  account  budget,  time  and  existing  skillset. Step 1: “What is the goal?”
  24. 24. Step #2: Get Featured in a Major Publication
  25. 25. 25 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  26. 26. 26 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Why It’s Appealing 1. Huge  Reach  Regionally   2. Instant  Credibility  Establishment 3. Potentially  Land  Direct  Sales
  27. 27. 27 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Hundreds of Niche, Low Traffic Publications >
  28. 28. 28 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  29. 29. 29 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 5  Email  Follow  Ups 5  Phone  Call  Follow  Ups 20+  Hours  Internal/External   Communication
  30. 30. 30 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  31. 31. 31 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  32. 32. 32 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  33. 33. 33 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  34. 34. 34 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 $250k Quoted Work Direct Result of JS Article
  35. 35. 35 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Takeaway:  Sometimes  going  after  the  big  fish  pays  off. It’s  much  easier  to  convince  ”smaller”  publications  and   websites  to  talk  about  you  if  a  major  publication  leads   the  way.   Beyond  the  great  backlink  (which  we  did  receive,  and  it   is  a  followed  link),  Granular  gained  great  exposure,   direct  sales  opportunities  and  the  door  opened  for   additional  PR  activities Step 2: Get Featured in a Major Publication
  36. 36. Step #3: Capitalize on Momentum
  37. 37. 37 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  38. 38. 38 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Now What?
  39. 39. 39 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Local  Radio Local  Publications Local  TV National  Publications Guest  Blog Video  Interview Podcast  Interview Speaking  Events Additional PR Channels
  40. 40. 40 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Local  Radio Local  Publications Local  TV National  Publications Guest  Blog Video  Interview Podcast  Interview Speaking  Gigs Additional PR Channels
  41. 41. 41 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Local TV
  42. 42. 42 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  43. 43. 43 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  44. 44. 44 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  45. 45. 45 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  46. 46. 46 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  47. 47. 47 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Speaking Gigs
  48. 48. 48 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  49. 49. 49 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  50. 50. 50 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  51. 51. 51 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  52. 52. 52 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  53. 53. 53 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  54. 54. 54 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Guest Blog
  55. 55. 55 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 PPC  Strategies PPC  Tactics Being  an  Entrepreneur Software  Tools  We  Use  &  Love Office  Space Milwaukee Company  Culture Client  Service What to Write About
  56. 56. 56 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 PPC  Strategies PPC  Tactics Being  an  Entrepreneur Software  Tools  We  Use  &  Love Office  Space Milwaukee Company  Culture Client  Service What to Write About
  57. 57. 57 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  58. 58. 58 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  59. 59. 59 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  60. 60. 60 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  61. 61. 61 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  62. 62. 62 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  63. 63. 63 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Takeaway:  Make  sure  to  celebrate  the  victories,   however,  don’t  relax  and  take  a  break. Take  advantage  of  the  recent  news  about  your   organization  to  reach  out  to  additional  publications  to   talk  about  you. And  remember:  follow  up  is  key! Step 3: Capitalize on Momentum
  64. 64. Step #4: Utilize Our Network
  65. 65. 65 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  66. 66. 66 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Neighbors Clients Referral  Partners Employees Friends Significant  Others Who to Ask?
  67. 67. 67 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Neighbors Clients Referral  Partners Employees Friends Significant  Others Who to Ask?
  68. 68. 68 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  69. 69. 69 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  70. 70. 70 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  71. 71. 71 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  72. 72. 72 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Takeaway:  Sometimes  our  impulse  is  to  not  impose  on   those  closest  to  us. However,  when  you  have  something  great  to  share,   lean  on  the  friends,  business  partners  and  clients  in   your  network  to  help  spread  the  love. The  easier  you  make  it  for  them  to  share,  the  better.   Step 4: Utilize Our Network
  73. 73. Step #5: Make Digital PR a Habit
  74. 74. 74 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 All this traffic is awesome
  75. 75. 75 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 So is the exposure
  76. 76. 76 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 And SEO Improvement
  77. 77. 77 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 And SEO Improvement
  78. 78. 78 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 For term “milwaukee ppc”, Granular is #2 – right after our colleague Joe Martinez J
  79. 79. 79 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 For term “granular”, bouncing between 8 to 11th position. Prior to PR activity, buried on page 3 and 4
  80. 80. 80 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Yes, personalization and localization are turned off J
  81. 81. 81 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 We want to keep getting found by: - Potential Customers - Potential Employees - Potential Partners - Journalists
  82. 82. 82 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 So we keep it going
  83. 83. 83 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  84. 84. 84 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  85. 85. 85 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  86. 86. 86 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  87. 87. 87 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  88. 88. 88 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  89. 89. 89 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  90. 90. 90 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  91. 91. 91 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  92. 92. 92 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  93. 93. 93 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  94. 94. 94 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  95. 95. 95 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  96. 96. 96 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5
  97. 97. 97 • “SEO Meets PR” by Steve Kroll - Milwaukee AMA – Hosted by Granular– March 29, 2016 • 1 2 3 4 5 Takeaway:  It’s  easy  to  start  and  complete  a  project.  It’s   much  more  difficult  to  translate  the  discipline  and   execution  required  to  turn  it  into  a  habit. Assign  someone  (or  multiple  people)  to  be  responsible   for  doing  digital  PR.  It’s  important  that  they  have  the   necessary  information  about  your  company,  the  proper   resources  and  are  optimizing  their  PR  efforts  towards   the  company’s  goals. Step 5: Make Digital PR a Habit
  98. 98. Thank you! Question & Answer Time Steve Kroll, Head of Growth at Granular steve@granularmarketing.com 414.949.7725 https://www.linkedin.com/in/stevekroll Special Thanks!

×