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The Green Business Network ,[object Object],[object Object],[object Object]
Green America’s Green Business & Green Economy Programs:   Green Business Network Business Seal Of Approval National Green Pages Green Festivals Green Business Conferences Business Advertising Guides Consumer and Investor Outreach Corporate Responsibility Programs
Green Business Network Membership Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Information 1612 K St., NW, Suite 600 Washington, D.C. 20006 Desireé Wolford Sr. Manager, Membership and Marketing 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork
How to Create  a Great Green Deal  June 22, 2010   www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.   Presented by Green America  and Ecobunga! Co-Founder  Karen Schiff
www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.   Agenda Save Green Survey Results Promotion Best Practices Question & Answer How to Create  a Great Green Deal  June 22, 2010
How to Create  a Great Green Deal   Part One   Save Green Survey Results  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Survey Goal When money is tight, what kind of deal makes a green shopper take notice? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Survey Information * Ecobunga! newsletter & feeds *  165 respondents * Predominantly female * Frugal green shoppers www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Question #1   If you've seen a deal on Ecobunga! for a type of product you're interested in, what's the most common reason you passed on it? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Result: Question #1 Why pass on a deal? 28%  Discount too low 28% Unknown brand/product  17%  Unknown store   2%  Don’t know why it’s green 25% Other www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Other: Question #1 Why pass on a deal? 29%  Not spending money 13% Not a necessity 11% Shipping too high   8%  Price too high   8% Not available locally www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Step #1   Good Discount    + Known Brand Good Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Question #2   In general, what kind of discount makes you think: “Hey, that's a good deal!”   www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Results: Question #2 What discount = good deal?   0%  Ten Percent Off   6% Twenty Percent Off 30%  Thirty Percent Off 28%  Forty Percent Off 35% Over 50 Percent Off www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Step #2   At least 30% Off    + Known Brand  Better Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Offer a Quick Big Sale   * Deal of the Day or Week * New customers & increased  sales compensate for hit to  bottom line www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Question #3   When is free shipping a deal? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Results: Question #3 When is free shipping a deal?   57% Even if product not on sale 43%  Only if product is on sale  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Step #3   At least 30% Off    + Known Brand  + Free Shipping Great Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.   Case Study SIRJJ Organics www.sirjjorganics.com * Free Ecobunga! listing * 70% off sale on skincare * Ran initially for 4 days * Such a success, ran it another 6
www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.   Case Study SIRJJ Organics www.sirjjorganics.com * 80 visits from Ecobunga! * 14 sales; 13 new customers * Total Sales: $835.30   * All signed up for newsletter * Many joined Facebook & Twitter
How to Create  a Great Green Deal   Part Two   Promotion Best Practices  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Deals –  Best Practices   * Show price comparison  * Define “Special”  * Validate coupon code www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Deals –  Price Comparison * Display regular and sale price  * Display individual pricing on kits  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Deals –  Define “Special” * Give Specials page a focus  * Limited quantity?  Special    pricing?  Seasonal?  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Deals –  Validate Coupon  * Test your coupon code! www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Best Practices * Sweepstakes vs. Contests * Official Rules & Privacy Policies * Prize Strategy * Entry Methods www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Sweeps vs. Contests * What’s the Difference? * Define Your Goals First * Hybrid Approach:  Best of Both www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Official Rules & Privacy * Official Rules are Essential  - Start/end date and time. Example: Jan 21 2010, 11:59 PST.  - Eligibility requirements and limitation (age, residency, entry limit, etc.)  - Entry method  - Prize description and monetary value  - How the winner(s) will be selected   * Privacy Policy for Emails * Winner’s List  www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Official Rules & Privacy Good Legal Primer @ www.lfirm.com/CM/MarketingLawBasics/Sweepstakes-Law-Basics.asp www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Entry Methods * Shorter form = more entrants * Make newsletter sign-up optional * Reserve info for thank you page * Blog giveaways – mixed bag www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Giveaways -  Prizes * If low-value, consider multiples * Runner-up prize * Gift cards popular * Keep it simple * Keep it green www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Want More Insights?   blog.ecobunga.com Got Green Deals?   www.ecobunga.com/addadeal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
Thank You. 1612 K St., NW, Suite 600 Washington, D.C. 20006 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork

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3 Ways to Create a Great Green Deal on the WEB!

  • 1.  
  • 2.
  • 3. Green America’s Green Business & Green Economy Programs: Green Business Network Business Seal Of Approval National Green Pages Green Festivals Green Business Conferences Business Advertising Guides Consumer and Investor Outreach Corporate Responsibility Programs
  • 4.
  • 5. More Information 1612 K St., NW, Suite 600 Washington, D.C. 20006 Desireé Wolford Sr. Manager, Membership and Marketing 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork
  • 6. How to Create a Great Green Deal June 22, 2010 www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved. Presented by Green America and Ecobunga! Co-Founder Karen Schiff
  • 7. www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved. Agenda Save Green Survey Results Promotion Best Practices Question & Answer How to Create a Great Green Deal June 22, 2010
  • 8. How to Create a Great Green Deal Part One Save Green Survey Results www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 9. Survey Goal When money is tight, what kind of deal makes a green shopper take notice? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 10. Survey Information * Ecobunga! newsletter & feeds * 165 respondents * Predominantly female * Frugal green shoppers www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 11. Question #1 If you've seen a deal on Ecobunga! for a type of product you're interested in, what's the most common reason you passed on it? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 12. Result: Question #1 Why pass on a deal? 28% Discount too low 28% Unknown brand/product 17% Unknown store 2% Don’t know why it’s green 25% Other www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 13. Other: Question #1 Why pass on a deal? 29% Not spending money 13% Not a necessity 11% Shipping too high 8% Price too high 8% Not available locally www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 14. Step #1 Good Discount + Known Brand Good Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 15. Question #2 In general, what kind of discount makes you think: “Hey, that's a good deal!” www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 16. Results: Question #2 What discount = good deal? 0% Ten Percent Off 6% Twenty Percent Off 30% Thirty Percent Off 28% Forty Percent Off 35% Over 50 Percent Off www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 17. Step #2 At least 30% Off + Known Brand Better Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 18. Offer a Quick Big Sale * Deal of the Day or Week * New customers & increased sales compensate for hit to bottom line www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 19. Question #3 When is free shipping a deal? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 20. Results: Question #3 When is free shipping a deal? 57% Even if product not on sale 43% Only if product is on sale www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 21. Step #3 At least 30% Off + Known Brand + Free Shipping Great Green Deal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 22. www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved. Case Study SIRJJ Organics www.sirjjorganics.com * Free Ecobunga! listing * 70% off sale on skincare * Ran initially for 4 days * Such a success, ran it another 6
  • 23. www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved. Case Study SIRJJ Organics www.sirjjorganics.com * 80 visits from Ecobunga! * 14 sales; 13 new customers * Total Sales: $835.30 * All signed up for newsletter * Many joined Facebook & Twitter
  • 24. How to Create a Great Green Deal Part Two Promotion Best Practices www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 25. Deals – Best Practices * Show price comparison * Define “Special” * Validate coupon code www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 26. Deals – Price Comparison * Display regular and sale price * Display individual pricing on kits www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 27. Deals – Define “Special” * Give Specials page a focus * Limited quantity? Special pricing? Seasonal? www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 28. Deals – Validate Coupon * Test your coupon code! www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 29. Giveaways - Best Practices * Sweepstakes vs. Contests * Official Rules & Privacy Policies * Prize Strategy * Entry Methods www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 30. Giveaways - Sweeps vs. Contests * What’s the Difference? * Define Your Goals First * Hybrid Approach: Best of Both www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 31. Giveaways - Official Rules & Privacy * Official Rules are Essential - Start/end date and time. Example: Jan 21 2010, 11:59 PST. - Eligibility requirements and limitation (age, residency, entry limit, etc.) - Entry method - Prize description and monetary value - How the winner(s) will be selected * Privacy Policy for Emails * Winner’s List www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 32. Giveaways - Official Rules & Privacy Good Legal Primer @ www.lfirm.com/CM/MarketingLawBasics/Sweepstakes-Law-Basics.asp www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 33. Giveaways - Entry Methods * Shorter form = more entrants * Make newsletter sign-up optional * Reserve info for thank you page * Blog giveaways – mixed bag www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 34. Giveaways - Prizes * If low-value, consider multiples * Runner-up prize * Gift cards popular * Keep it simple * Keep it green www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 35. Want More Insights? blog.ecobunga.com Got Green Deals? www.ecobunga.com/addadeal www.ecobunga.com Copyright © 2010 Ecobunga! All rights reserved.
  • 36. Thank You. 1612 K St., NW, Suite 600 Washington, D.C. 20006 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork

Notes de l'éditeur

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