Green Mind Agency Presentation

Green Mind Agency
Green Mind AgencyGreen Mind Agency
DIGITAL MARKETING AND CREATIVE AGENCY
A COMPLETE CREATIVE DEVELOPMENT WITH INTEGRATED ONLINE MARKETING PLAN
HAPPY CLIENTS
History Over 14+ Clients
Some of Egypt’s biggest brands and industries
rely on Green Mind Agency.
OUR WORK
History Over 53+ Projects
With 4 Awarded Websites
DIGITAL MARKETING PLAN IN ACTION
Product Development
4
Strategy & Awareness
Planning
Connect Experience
Insights & Optimization
1
2
3
Insights for New
Marketing
Insights for New
Features and Products
1
STRATEGY &
AWARENESS
PLANNING
Every brand needs a plan to sweep
consumers off their feet. By infiltrating our
audience's tribes, we learn how to speak their
language and behave as they do.
There, we learn how they interact with our
clients' and their competitors' products. This
helps us uncover unique insights about their
culture. We then develop an actionable plan
that's grounded in reality.
2
CONNECT
EXPERIENCE
At Green Mind Agency, we create integrated
experiences and open channels for
conversations that keep humans connected
to brands.
We develop holistic platforms, campaigns and
ecosystems that help brands become a
lovable part of their audience's everyday
lives.
3
INSIGHTS &
OPTIMIZATION
To ensure effectiveness across multiple
brand touchpoints, we test, target and
measure the work.
We analyze human behavior, conversation
and feedback, your next-gen products and
service developments can better meet your
consumer's needs. Amplify the positive and
correct the negative.
4
PRODUCT
DEVELOPMENT
A product is no longer something you just
hold in your hand, it plays a key role in a
deeper ownership ecosystem across
channels, communities and services.
We believe product development and
marketing should be integrated. Every
brand's touchpoint is an opportunity to
capture feedback and behavior.
For today's consumer it's not what you're
buying, it's what you're buying into.
GREEN MIND AGENCY SERVICES
WHAT WE CAN DO FOR YOU
Online AdvertisingWeb and Mobile Solutions Social Media
Media Planning And Placement
Organic Search Marketing
Paid Search Marketing
Display Advertising
Social Media Campaigns
Email Marketing Campaigns
Web Design And Development
Content Management System
Website Maintenance
Mobile App
Marketing Email Design
Rich Media Design
Community Management
Editorial Management
Social Analytics
Conversation Monitoring
Influencer Outreach
Community Platforms
Creative, UX, and Content
Digital Marketing Planning
Content Strategy
Visual Design
User Interface Design
Interaction Design
Video and Motion Graphics
SERVICE 1
Creative, UX, And Content
.1Digital Marketing Planning
.2Content Strategy
.3Visual Design
.4User Interface Design
.5Interaction Design
.6Video and Motion Graphics
1CREATIVE, UX, AND CONTENT
DIGITAL
MARKETING
PLANNING
This is our starting point on any
project, we create the marketing
plan, delivery, and a repeatable
system that defines the entire
process. Our approach based on 6
key factors:
• Situation Analysis
• Objectives
• Strategy
• Tactics
• Actions
• Control
2CREATIVE, UX, AND CONTENT
CONTENT
STRATEGY
Think of a content marketing
strategy as a detailed outline of
your key business and customer
needs.
There are five components that
commonly include:
● Your business case
● Your business plan
● Your audience personas
● Your brand story
● Your channel plan
3CREATIVE, UX, AND CONTENT
VISUAL DESIGN
Focuses on the aesthetics of the
brand and its related materials by
strategically implementing images,
colors, fonts, and other elements.
A successful visual design does not
take away from the content for the
brand or function.
For Social Media it’s how we can
make users engage with the content
and help also to build trust and
interest in the brand.
4CREATIVE, UX, AND CONTENT
USER INTERFACE
DESIGN
It’s the design of user interfaces for
machines and software, such as
computers, home appliances,
mobile devices, and other electronic
devices, with the focus on
maximizing the user experience.
The goal of user interface design is
to make the user's interaction as
simple and efficient as possible, in
terms of accomplishing user goals
5CREATIVE, UX, AND CONTENT
INTERACTION
DESIGN
It is the design of interactive flash,
interactive game, mobile,
interaction CD’s, and software
applications with the focus on the
user's experience and interaction.
6CREATIVE, UX, AND CONTENT
VIDEO AND MOTION
GRAPHICS
Motion graphics extend beyond the
most commonly used methods of
frame-by-frame footage and
animation.
In 15 up to 30 sec we will visualize
your enlightening brand and
delivery of the product.
SERVICE 2
Web And Mobile Solutions
.7Web Design And Development
.8Content Management System
.9Website Maintenance
.10Mobile App
.11Marketing Email Design
.12Rich Media Design
7.1
WEB AND MOBILE SOLUTIONS
WEB DESIGN AND
DEVELOPMENT
DOMAIN AND HOSTING
From the business owner to the individual who desires full functionality on
a small budget, we provide you a complete domain and web hosting
solution.
Our hosting servers is unlimited GBS space, free instant setup, unlimited
data transfer, and 24/7 backup.
7.2
WEB AND MOBILE SOLUTIONS
WEB DESIGN AND
DEVELOPMENT
DESIGN AND DEVELOPMENT
We consider a number of important elements including color, layout,
overall graphical appearance, audience, function, and traffic to specific
sections when designing.
Every piece of our developed websites generated codes is in full
compliance with the standards set by the W3C, with a responsive website
adapts to whatever device it is being viewed on. Whether that is a desktop
computer, tablet or mobile device.
8WEB AND MOBILE SOLUTIONS
CONTENT
MANAGEMENT SYSTEM
Our Content Management System makes it easy for you to manage your
content, create drafts, schedule publication, and look at your post
revisions.
Also it will help you make your content public or private, and secure posts
and pages with a password.
9WEB AND MOBILE SOLUTIONS
WEBSITE
MAINTENANCE
What if you’re too busy and would rather focus on your business than
maintaining your website.
Our dedicated client service team can design, develop, implement, and test
updates of any size to your site to enable you to focus your company’s time
and attention elsewhere.
10WEB AND MOBILE SOLUTIONS
MOBILE APP
Android is growing fast as a platform and so is the demand for Android
application development.
We are the one of the early starters in the realm of Android development
and we have one of best Android development teams.
11WEB AND MOBILE SOLUTIONS
MARKETING EMAIL
DESIGN
If you want to boost your sales, open rates, and click-through rates, get on
board with Atomic marketing email.
Our experience across many industries helps us design and develop the
right email for you and your clients.
12WEB AND MOBILE SOLUTIONS
RICH MEDIA DESIGN
We believe that best-designed rich media ads are those where the design
gets out of the way and enables users to clearly understand available
actions to accomplish their tasks.
We continually strive to create engaging user experiences rich media ads
through meaningful designs.
SERVICE 3
Social Media
.13Community Management
.14Editorial Management
.15Social Analytics
.16Conversation Monitoring
.17Influencer Outreach
.18Community Platforms
13SOCIAL MEDIA
COMMUNITY MANAGEMENT
It’s the process of growing, building and guiding an
online community on social media:
• Register and manage all social media presence
• 24/7 focus on all your social media channels
• Provide brand based content
• Increase the traffic to your community
• Join the conversation and engage with your users
• Understand what people are saying
• Providing reports for type, date, reach, impressions,
clicks, engagements
Covering:
14SOCIAL MEDIA
EDITORIAL MANAGEMENT
We focus on publishing engaging content as reachable
as we can. Managing the process can be challenging, to
say the least basically we:
• Set an editorial calendar
• 70/20/10 ratio, brand/category/current events
• Provide consistency and quality content
• Align the team with the upcoming content
• Give a framework and a time plan
• Enforces accountability
Covering:
15SOCIAL MEDIA
SOCIAL ANALYTICS
We are gathering data from social media websites and
analyzing that data in order to support marketing and
customer service business decisions, providing:
• Social Media statistics in Egypt
• Communications industry and social media position
• Your brand situation analysis
• Market share
• Products and services ( voice of customers)
• Sentiment analysis
• Your brand social media analysis
• Products and services
Covering:
16SOCIAL MEDIA
CONVERSATION MONITORING
Conversation mentoring on social media is more than
just counting the number of likes or twitter mentions.
The ultimate goals are:
• Where and how the brand consumers are engaged
• Engage the consumers at the right moment
• Engage the consumers with the right message
• Creating a smart streams for your social channels
• Identify trends to drive insights
Covering:
17SOCIAL MEDIA
INFLUENCER OUTREACH
Getting influencers to talk about your brand in the
online space of social media, public relations and
searches is essential.
We are connecting your band with like-minded people
who have an audience who might care about your
product or service, also we mentor day by day what the
hot topics they are saying on the crowd, and use this in
your editorial and community plans.
Covering:
18SOCIAL MEDIA
COMMUNITY PLATFORMS
We can deliver a complete platform that lets
small/medium businesses manage their social media
presence across all social networks.
You can build and engage audiences, execute multiple
content, collaborate with team members, and measure
the performance of your social media. You can also add
more features as you need them.
Covering:
SERVICE 4
Online Advertising
.19Media Planning And Placement
.20Organic Search Marketing
.21Paid Search Marketing
.22Display Advertising
.23Social Media Campaigns
.24Email Marketing Campaigns
19ONLINE ADVERTISING
MEDIA PLANNING AND
PLACEMENT
Identifying qualified users within this vast landscape
can be overwhelming, so let us plan your media
services:
• Target Research And Budget Recommendations
• Media Planning And Buying
• Account Setup
• Implementation And Ad Placement Optimization
• Planning For A Suitable Bid Strategy:
o CPC (Cost-per-click)
o CPM (Cost-per-1000 Impressions)
o CPA (Cost-per-acquisition )
• Measurement & Analytics
Covering:
20ONLINE ADVERTISING
ORGANIC SEARCH MARKETING
Organic search engine marketing, or search engine
optimization (SEO), uses on-page and off-page
strategies to help search engines better understand the
relative importance of a website's pages. Our approach:
• Keyword Research
• Good Content
• Accessibility
• Health Check
• Build Links
Covering:
21ONLINE ADVERTISING
PAID SEARCH MARKETING
They are online ads that appear alongside the search
engine result page when users search a keyword query.
It’s also an inexpensive and scalable form of web
marketing designed to connect your ads with searchers
actively seeking what you provide.
Covering:
22ONLINE ADVERTISING
DISPLAY ADVERTISING
Display advertising lets you place ads on a variety of
news sites, blogs and other niche sites across the
internet to reach more potential customers.
It also lets you create all types of ads - text, image,
interactive and video ads.
Covering:
23.1
ONLINE ADVERTISING
SOCIAL MEDIA CAMPAIGNS
FACEBOOK
We understand whether you’re a big corporation or a
small local business, Facebook is a great space to keep
customers informed, and broaden your reach.
Facebook provides 3 ad positions:
• Desktop News feed
• Mobile News feed
• Right column ads.
23.2
ONLINE ADVERTISING
SOCIAL MEDIA CAMPAIGNS
TWITTER
Twitter ads refer to the paid boosts that brands on
Twitter can use to extend the reach of their tweets,
promote a chosen hashtag, or gain more followers.
Promoted Tweets let advertisers’ tweets reach more
people’s home feeds, and offer a healthy batch of
targeting options.
23.3
ONLINE ADVERTISING
SOCIAL MEDIA CAMPAIGNS
YOUTUBE
YouTube ads provide a number of targeting options
and several different ad formats.
YouTube advertisements can appear as banner ads, in-
video overlay ads, in-stream video ads (which are video
ads that appear before or during another YouTube
video), as well as several other setups.
24ONLINE ADVERTISING
EMAIL MARKETING
CAMPAIGNS
To some businesses, they're called customers. To
others, subscribers. Readers. Clients. Consumers. To
every business, they are the target audience.
Why keep in contact with them? To stimulate interest
or purchase. To generate attention to your cause. To
inform and update.
A reliable method of communication lies in email
marketing. Green Mind Agency makes this method a lot
easier with our customizable templates, real-time
reports to monitor email performance, and results.
THANK YOU!
GREEN MIND AGENCY
http://greenmindagency.com - peter@greenmindagency.com - 012 2786 770
1 sur 41

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Green Mind Agency Presentation

  • 1. DIGITAL MARKETING AND CREATIVE AGENCY A COMPLETE CREATIVE DEVELOPMENT WITH INTEGRATED ONLINE MARKETING PLAN
  • 2. HAPPY CLIENTS History Over 14+ Clients Some of Egypt’s biggest brands and industries rely on Green Mind Agency.
  • 3. OUR WORK History Over 53+ Projects With 4 Awarded Websites
  • 4. DIGITAL MARKETING PLAN IN ACTION Product Development 4 Strategy & Awareness Planning Connect Experience Insights & Optimization 1 2 3 Insights for New Marketing Insights for New Features and Products
  • 5. 1 STRATEGY & AWARENESS PLANNING Every brand needs a plan to sweep consumers off their feet. By infiltrating our audience's tribes, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients' and their competitors' products. This helps us uncover unique insights about their culture. We then develop an actionable plan that's grounded in reality.
  • 6. 2 CONNECT EXPERIENCE At Green Mind Agency, we create integrated experiences and open channels for conversations that keep humans connected to brands. We develop holistic platforms, campaigns and ecosystems that help brands become a lovable part of their audience's everyday lives.
  • 7. 3 INSIGHTS & OPTIMIZATION To ensure effectiveness across multiple brand touchpoints, we test, target and measure the work. We analyze human behavior, conversation and feedback, your next-gen products and service developments can better meet your consumer's needs. Amplify the positive and correct the negative.
  • 8. 4 PRODUCT DEVELOPMENT A product is no longer something you just hold in your hand, it plays a key role in a deeper ownership ecosystem across channels, communities and services. We believe product development and marketing should be integrated. Every brand's touchpoint is an opportunity to capture feedback and behavior. For today's consumer it's not what you're buying, it's what you're buying into.
  • 9. GREEN MIND AGENCY SERVICES WHAT WE CAN DO FOR YOU Online AdvertisingWeb and Mobile Solutions Social Media Media Planning And Placement Organic Search Marketing Paid Search Marketing Display Advertising Social Media Campaigns Email Marketing Campaigns Web Design And Development Content Management System Website Maintenance Mobile App Marketing Email Design Rich Media Design Community Management Editorial Management Social Analytics Conversation Monitoring Influencer Outreach Community Platforms Creative, UX, and Content Digital Marketing Planning Content Strategy Visual Design User Interface Design Interaction Design Video and Motion Graphics
  • 10. SERVICE 1 Creative, UX, And Content .1Digital Marketing Planning .2Content Strategy .3Visual Design .4User Interface Design .5Interaction Design .6Video and Motion Graphics
  • 11. 1CREATIVE, UX, AND CONTENT DIGITAL MARKETING PLANNING This is our starting point on any project, we create the marketing plan, delivery, and a repeatable system that defines the entire process. Our approach based on 6 key factors: • Situation Analysis • Objectives • Strategy • Tactics • Actions • Control
  • 12. 2CREATIVE, UX, AND CONTENT CONTENT STRATEGY Think of a content marketing strategy as a detailed outline of your key business and customer needs. There are five components that commonly include: ● Your business case ● Your business plan ● Your audience personas ● Your brand story ● Your channel plan
  • 13. 3CREATIVE, UX, AND CONTENT VISUAL DESIGN Focuses on the aesthetics of the brand and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content for the brand or function. For Social Media it’s how we can make users engage with the content and help also to build trust and interest in the brand.
  • 14. 4CREATIVE, UX, AND CONTENT USER INTERFACE DESIGN It’s the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals
  • 15. 5CREATIVE, UX, AND CONTENT INTERACTION DESIGN It is the design of interactive flash, interactive game, mobile, interaction CD’s, and software applications with the focus on the user's experience and interaction.
  • 16. 6CREATIVE, UX, AND CONTENT VIDEO AND MOTION GRAPHICS Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. In 15 up to 30 sec we will visualize your enlightening brand and delivery of the product.
  • 17. SERVICE 2 Web And Mobile Solutions .7Web Design And Development .8Content Management System .9Website Maintenance .10Mobile App .11Marketing Email Design .12Rich Media Design
  • 18. 7.1 WEB AND MOBILE SOLUTIONS WEB DESIGN AND DEVELOPMENT DOMAIN AND HOSTING From the business owner to the individual who desires full functionality on a small budget, we provide you a complete domain and web hosting solution. Our hosting servers is unlimited GBS space, free instant setup, unlimited data transfer, and 24/7 backup.
  • 19. 7.2 WEB AND MOBILE SOLUTIONS WEB DESIGN AND DEVELOPMENT DESIGN AND DEVELOPMENT We consider a number of important elements including color, layout, overall graphical appearance, audience, function, and traffic to specific sections when designing. Every piece of our developed websites generated codes is in full compliance with the standards set by the W3C, with a responsive website adapts to whatever device it is being viewed on. Whether that is a desktop computer, tablet or mobile device.
  • 20. 8WEB AND MOBILE SOLUTIONS CONTENT MANAGEMENT SYSTEM Our Content Management System makes it easy for you to manage your content, create drafts, schedule publication, and look at your post revisions. Also it will help you make your content public or private, and secure posts and pages with a password.
  • 21. 9WEB AND MOBILE SOLUTIONS WEBSITE MAINTENANCE What if you’re too busy and would rather focus on your business than maintaining your website. Our dedicated client service team can design, develop, implement, and test updates of any size to your site to enable you to focus your company’s time and attention elsewhere.
  • 22. 10WEB AND MOBILE SOLUTIONS MOBILE APP Android is growing fast as a platform and so is the demand for Android application development. We are the one of the early starters in the realm of Android development and we have one of best Android development teams.
  • 23. 11WEB AND MOBILE SOLUTIONS MARKETING EMAIL DESIGN If you want to boost your sales, open rates, and click-through rates, get on board with Atomic marketing email. Our experience across many industries helps us design and develop the right email for you and your clients.
  • 24. 12WEB AND MOBILE SOLUTIONS RICH MEDIA DESIGN We believe that best-designed rich media ads are those where the design gets out of the way and enables users to clearly understand available actions to accomplish their tasks. We continually strive to create engaging user experiences rich media ads through meaningful designs.
  • 25. SERVICE 3 Social Media .13Community Management .14Editorial Management .15Social Analytics .16Conversation Monitoring .17Influencer Outreach .18Community Platforms
  • 26. 13SOCIAL MEDIA COMMUNITY MANAGEMENT It’s the process of growing, building and guiding an online community on social media: • Register and manage all social media presence • 24/7 focus on all your social media channels • Provide brand based content • Increase the traffic to your community • Join the conversation and engage with your users • Understand what people are saying • Providing reports for type, date, reach, impressions, clicks, engagements Covering:
  • 27. 14SOCIAL MEDIA EDITORIAL MANAGEMENT We focus on publishing engaging content as reachable as we can. Managing the process can be challenging, to say the least basically we: • Set an editorial calendar • 70/20/10 ratio, brand/category/current events • Provide consistency and quality content • Align the team with the upcoming content • Give a framework and a time plan • Enforces accountability Covering:
  • 28. 15SOCIAL MEDIA SOCIAL ANALYTICS We are gathering data from social media websites and analyzing that data in order to support marketing and customer service business decisions, providing: • Social Media statistics in Egypt • Communications industry and social media position • Your brand situation analysis • Market share • Products and services ( voice of customers) • Sentiment analysis • Your brand social media analysis • Products and services Covering:
  • 29. 16SOCIAL MEDIA CONVERSATION MONITORING Conversation mentoring on social media is more than just counting the number of likes or twitter mentions. The ultimate goals are: • Where and how the brand consumers are engaged • Engage the consumers at the right moment • Engage the consumers with the right message • Creating a smart streams for your social channels • Identify trends to drive insights Covering:
  • 30. 17SOCIAL MEDIA INFLUENCER OUTREACH Getting influencers to talk about your brand in the online space of social media, public relations and searches is essential. We are connecting your band with like-minded people who have an audience who might care about your product or service, also we mentor day by day what the hot topics they are saying on the crowd, and use this in your editorial and community plans. Covering:
  • 31. 18SOCIAL MEDIA COMMUNITY PLATFORMS We can deliver a complete platform that lets small/medium businesses manage their social media presence across all social networks. You can build and engage audiences, execute multiple content, collaborate with team members, and measure the performance of your social media. You can also add more features as you need them. Covering:
  • 32. SERVICE 4 Online Advertising .19Media Planning And Placement .20Organic Search Marketing .21Paid Search Marketing .22Display Advertising .23Social Media Campaigns .24Email Marketing Campaigns
  • 33. 19ONLINE ADVERTISING MEDIA PLANNING AND PLACEMENT Identifying qualified users within this vast landscape can be overwhelming, so let us plan your media services: • Target Research And Budget Recommendations • Media Planning And Buying • Account Setup • Implementation And Ad Placement Optimization • Planning For A Suitable Bid Strategy: o CPC (Cost-per-click) o CPM (Cost-per-1000 Impressions) o CPA (Cost-per-acquisition ) • Measurement & Analytics Covering:
  • 34. 20ONLINE ADVERTISING ORGANIC SEARCH MARKETING Organic search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Our approach: • Keyword Research • Good Content • Accessibility • Health Check • Build Links Covering:
  • 35. 21ONLINE ADVERTISING PAID SEARCH MARKETING They are online ads that appear alongside the search engine result page when users search a keyword query. It’s also an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. Covering:
  • 36. 22ONLINE ADVERTISING DISPLAY ADVERTISING Display advertising lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers. It also lets you create all types of ads - text, image, interactive and video ads. Covering:
  • 37. 23.1 ONLINE ADVERTISING SOCIAL MEDIA CAMPAIGNS FACEBOOK We understand whether you’re a big corporation or a small local business, Facebook is a great space to keep customers informed, and broaden your reach. Facebook provides 3 ad positions: • Desktop News feed • Mobile News feed • Right column ads.
  • 38. 23.2 ONLINE ADVERTISING SOCIAL MEDIA CAMPAIGNS TWITTER Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers. Promoted Tweets let advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options.
  • 39. 23.3 ONLINE ADVERTISING SOCIAL MEDIA CAMPAIGNS YOUTUBE YouTube ads provide a number of targeting options and several different ad formats. YouTube advertisements can appear as banner ads, in- video overlay ads, in-stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups.
  • 40. 24ONLINE ADVERTISING EMAIL MARKETING CAMPAIGNS To some businesses, they're called customers. To others, subscribers. Readers. Clients. Consumers. To every business, they are the target audience. Why keep in contact with them? To stimulate interest or purchase. To generate attention to your cause. To inform and update. A reliable method of communication lies in email marketing. Green Mind Agency makes this method a lot easier with our customizable templates, real-time reports to monitor email performance, and results.
  • 41. THANK YOU! GREEN MIND AGENCY http://greenmindagency.com - peter@greenmindagency.com - 012 2786 770