This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.

1. Marketing and promotion
to support your app launch
By someone who thinks about this
every moment of her day

2. PLANNING - DEFINING YOUR APP
What is your app?
Your app uniqueness
Purpose of your app?
Who are your target audience?
By product / By promotional campaign
Where are your target audience?
Targeted research and behavioral analysis
Roll out one region at a time

3. EXECUTION - EVERY APP HAS 5 WEAPONS
In-app promotion

4. EXECUTION - EVERY APP HAS 5 WEAPONS
App store promotion

5. EXECUTION - EVERY APP HAS 5 WEAPONS
Own channels

6. EXECUTION - EVERY APP HAS 5 WEAPONS
3-rd party channels

7. EXECUTION - EVERY APP HAS 5 WEAPONS
Other app PR activities

8. Using TalkBox Voice Messenger as a showcase

10. WEAPON 1 - IN-APP PROMOTION
In-app tutorial
6 things you need to know
about TalkBox slideshow upon launch

11. WEAPON 1 - IN-APP PROMOTION
Sending invitations
Multiple possible channels for users
to invite friends to join TalkBox

12. WEAPON 1 - IN-APP PROMOTION
Viral factors
An additional feature for users
to post voice tweets

13. WEAPON 1 - IN-APP PROMOTION
Push notifications
and newsfeed

14. WEAPON 1 - IN-APP PROMOTION
Regular app
updates
Spotlight new features
in each update

15. WEAPON 2 - APP STORE PROMOTION
App description SEO
keywords screenshots
keywords in app name and distributed inside app description
the first 150 words

16. WEAPON 2 - APP STORE PROMOTION
Secret to being featured

17. WEAPON 2 - APP STORE PROMOTION
Monitoring app store reviews

18. WEAPON 3 - OWN CHANNELS
Websites - help users to find you

19. WEAPON 3 - OWN CHANNELS
Websites - download link to all available platforms

20. WEAPON 3 - OWN CHANNELS
Websites - user guides and tutorial

21. WEAPON 3 - OWN CHANNELS
Websites - resources for the press

22. WEAPON 3 - OWN CHANNELS
SNS - Twitter for CS support and learn what’s trending
about your app

23. WEAPON 3 - OWN CHANNELS
SNS - users engagement & retention campaigns

24. WEAPON 3 - OWN CHANNELS
SNS - negative feedbacks channeling back to support email

25. WEAPON 3 - OWN CHANNELS
Video Channel - don’t be too creative, always good
to start from the basic

26. WEAPON 4 - 3RD-PARTY CHANNELS
Engaging app reviewers + bloggers
Paid app > promo code
Free app > good media kit + ranking
Target bloggers with a specific angle
Check Alexa global and regional ranking to aid your
selection

27. WEAPON 4 - 3RD-PARTY CHANNELS
Being part of an affiliate network
Apps cross-promotion
Opening up API for other apps to use
Using advertising network
Boosting brand awareness
Sustaining the surge in downloads
Be localized

28. WEAPON 5 - OTHER APP PR ACTIVITIES
Participating in events
and conferences
Event web app:
appsworld.talkboxapp.com
smwf.talkboxapp.com

29. ROI - MEASURING EFFECTIVENESS
App ranking
appannie.com

30. ROI - MEASURING EFFECTIVENESS
User acquisition cost
user acquisition
cost
user quality +
quality of user information obtained

31. ROI - MEASURING EFFECTIVENESS
Optimize user experience

32. go to appsworld.talkboxapp.com
TalkBox: JackieC
Twitter @jacquejac
Jacqueline Chong
jacqueline.chong@talkboxapp.com