Greenhouse and HireVue partner up to present a Hiring Hacks webinar on Social Recruiting, featuring HireVue's VP of People, Ben Martinez

1. How to Take Your Social Recruiting
to the Next Level
+

2. Today’s Moderator
Casey Marshall
casey.marshall@greenhouse.io
#HiringHacks

3. What is Hiring Hacks?
• The hiring hacks series is presented by Greenhouse
• Greenhouse is an end-to-end recruiting optimization
platform, helping companies get better at recruiting
#HiringHacks

4. Hiring Hacks Series
• Each webinar in the series focuses on strategies and tools that
helps measurably improve the recruiting process and outcomes
• In this Hiring Hacks, Greenhouse partnered with HireVue to discuss:
• Strategies that effectively engage candidates on social platforms
• Quick tips on using social media to attract high-quality candidates
• A few ways to showcase your company culture through social messaging
#HiringHacks

5. HIRING HACKS

6. Who is Ben Martinez?
 VP People and Culture at HireVue
 Hired over 120 people since 2013
 Aligned culture and built culture
based on values
 Writes at benmartinez.co and
podcast at Secret Tech Sauce
 Formaly at Pepsi, Honeywell and
Energizer
@ benmartinezj #HiringHacks

7. AUDIENCE POLL
@ benmartinezj #HiringHacks

8. Social Recruiting
@ benmartinezj #HiringHacks

9. Why: How NOT to Chaperone a teenager party Circa 2011
@ benmartinezj #HiringHacks
High School house party gone wild (St. Louis, MO. 2011)

10. Abby of Gen Z (Millennial)
@ benmartinezj #HiringHacks

11. Social and Professional networks are here to stay
@ benmartinezj #HiringHacks

12. SOME HEAVY LIFTING
@ benmartinezj #HiringHacks
 Know your culture, to know what you are marketing
– 10 Attrivutes at HireVue
 Awareness, then work to make your culture right as you market
– Openness to social media centered on trust / transparency
 Tribal Leadership

13. 5 Stages of Tribal Culture
@ benmartinezj #HiringHacks

14. Social Media is
Crowded!
@ benmartinezj #HiringHacks

15. @ benmartinezj #HiringHacks
Hack into the 5 Phases of Recruiting with Social Media

16. #HiringHacks
Truck Driver Job Description
Attraction
@ benmartinezj

17. #HiringHacks
Sourcing
@ benmartinezj

18. #HiringHacks
Social Hustler’s equation:
• Twitter: 2 Favs/1 RT
• LinkedIn: 2 Endorsements
per day
Engagement
@ benmartinezj

19. #HiringHacks@ benmartinezj
Twitonomy, other freebies, and video
Selection / Screening

20. #HiringHacks
Offer / On-Board
@ benmartinezj

21. #VUENATION
@ benmartinezj #HiringHacks
Think Like a Marketer, Act like a Recruiter

22. #VueNation – Think Like a Marketer, Act Like a Recruiter
@ benmartinezj #HiringHacks

23. Ben Martinez | @benmartinezj