An implementation case study of SMS and Marketing Automation at News Corp Australia.
- Why SMS & Marketing Automation
- Case Studies
- What's next?
- Keep in mind...
- 3 Key Takeaways
This presentation was prepared for and presented at the ADMA Techmix (http://www.admatechmix.com.au/), 24 June 2016.
2. Greg Beazley
● Over 9 years Marketing experience
● National Campaign Manager at
News Corp Australia
● Marketo Certified Consultant
● Lead implementation of Marketo
● Focus on customer lifecycle
strategies for B2B
3. The Purpose
● Why SMS & Automation?
● Case Studies
● What’s next?
● Keep in mind…
● 3 Key Takeaways
Implementation Case Study
4. Why SMS?
89%
Smartphone
penetration in Aus1
1. Source 2. Source 3. Source
90sec
Avg response time
vs 90min for email2
98%
Typical open rate
vs ~20% for email3
15. Benefits of Event Check-in SMS:
✓ Seamless entry / no queues
✓ Personalised experience
✓ No more excel spreadsheets
✓ iPad check-in now a back up
✓ Attendance tracked back in CRM
✓ Received positive feedback
16. What’s next?
Plenty of SMS activity planned...
● Sophisticated Notifications
● Lead Generation
● Data Capture/Enrichment
● Post-Event Surveys
● Customer Satisfaction
● Promotional SMS
18. Keep in mind...
✓ Operational vs Promo
✓ Less is more (2 p/mth)
✓ Time sensitive / quick redemption
✓ Functional Unsubscribe
✓ Links need a mobile experience
✓ Label SMS with who it’s from