Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one.
This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel.
The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.