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Agile en Seine - Confelier "A la découverte du Design Thinking"

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Introduction au Design Thinking, ce que c'est, quand l'utiliser, comment le mettre en oeuvre et avec quel état d'esprit

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Agile en Seine - Confelier "A la découverte du Design Thinking"

  1. 1. À la découverte du Design Thinking 20 Septembre 2017 @agileenseine / #AgileEnSeine AgileEnSeine17Nos partenaires www.agileenseine.com
  2. 2. Nos sponsors
  3. 3. Grégory ALEXANDRE Coach agile, innovation produit & facilitateur Lyonnais d’adoption @gregalexandre
  4. 4. NOTRE PLUS HAUTE PRIORITÉ EST DE SATISFAIRE LE CLIENT EN LIVRANT RAPIDEMENT ET RÉGULIÈREMENT DES FONCTIONNALITÉS À GRANDE VALEUR AJOUTÉE.
  5. 5. Photo by Aurélia Meunier
  6. 6. Photo by Aurélia Meunier
  7. 7. PROCESSUS DE RÉSOLUTION DE PROBLÈMES COMPLEXES PAR LA CRÉATIVITÉ ET LA PRATIQUE. Photo by Ana Silva on Unsplas TECHNOLOGIE • FAISABILITÉ • CE QUE LA TECHNOLOGIE PEUT FAIRE BUSINESS • VIABILITÉ • MAINTENABILITÉ • CE QUE LA VALEUR GÉNÉRÉE PREND/DONNE ? PERSONNES • DÉSIRABILITÉ • BESOINS
  8. 8. PHOTO BY EDU LAUTON ON UNSPLASH CURIOSITÉ OUVERTURE CONFIANCE
  9. 9. LA PROPENSION À EXPÉRIMENTER S’ÉPANOUIT SURTOUT DANS UN ENVIRONNEMENT CARACTÉRISÉ PAR L’OPTIMISME.[…] CHACUN SAIT QUE LA CURIOSITÉ NE PROSPÈRE PAS DANS LES ORGANISATIONS DEVENUES CYNIQUES. LES IDÉES Y SONT DÉPOUILLÉES DE LEUR SUBSTANCE AVANT MÊME D’AVOIR EU LA CHANCE DE NAÎTRE. TIM BROWN, CEO D’IDEO
  10. 10. Photo by Roman Bozhko on Unsplash QUAND UTILISER LE DESIGN THINKING ? UNE PROBLÉMATIQUE END-USER UN PROBLÈME COMPLEXE PAS DE RÉPONSE ÉVIDENTE QUAND LA CULTURE DE L’ENTREPRISE SOUTIENT L’ÉCHEC COMME APPRENTISSAGE
  11. 11. LE PROCESSUS D.SCHOOL Photo by Michał Grosicki on Unsplas
  12. 12. RÉFLÉCHISSEZ INDIVIDUELLEMENT SUR LA DERNIÈRE FOIS QUE VOUS AVEZ ACHETÉ UN DÉGUISEMENT QUELLE OCCASION ? COMMENT AVEZ-VOUS CHOISI VOTRE COSTUME ? OÙ L’AVEZ-VOUS ACHETÉ ? À QUI L’AVEZ-VOUS MONTRÉ ? QUE VOUS A-T-ON DIT ? … PHOTO BY BRAYDON ANDERSON ON UNSPLASH AMÉLIORER L’ACHAT D’UN DÉGUISEMENT
  13. 13. 1. PHASE 1 : DÉCOUVRIR 1. 2MN PARTENAIRE A INTERVIEW PARTENAIRE B POUR QUESTIONNER L’EXPÉRIENCE VÉCUE 2. ON TOURNE, 2MN PARTENAIRE B INTERVIEW PARTENAIRE A 2. PHASE 2 : CREUSER 2MN PARTENAIRE A INTERVIEW PARTENAIRE B PUIS ON TOURNE POURQUOI ? POURQUOI ? POURQUOI ? … AMÉLIORER L’ACHAT D’UN DÉGUISEMENT PHOTO BY BRAYDON ANDERSON ON UNSPLASH
  14. 14. DEBRIEF MENER UNE INTERVIEW PHOTO BY BRAYDON ANDERSON ON UNSPLASH
  15. 15. OBSERVEZ INTERAGISSEZ IMMERGEZ VOUS SORTEZ ! PHOTO BY CHRISTIAN GERTENBACH ON UNSPLASH DEVENEZ VOTRE UTILISATEUR
  16. 16. ADOPTEZ L’ÉTAT D’ESPRIT DU DÉBUTANT RENCONTREZ VOS UTILISATEURS LA BONNE POSTURE PHOTO BY CHRISTIAN GERTENBACH ON UNSPLASH
  17. 17. http://thisisdesignthinking.net/2016/05/the-good-kitchen/
  18. 18. EXPLOREZ LA PROBLÉMATIQUE RELEVEZ LES BESOINS, LES INSIGHTS, LES ÉMOTIONS PHOTO BY ETHAN SYKES ON UNSPLASH ETUDIEZ LES PROBLÈMES DE FAÇON SYSTÉMIQUE
  19. 19. IDEATION SI VOUS VOULEZ UNE BONNE IDÉE, COMMENCEZ PAR EN AVOIR BEAUCOUP LINUS PAULING, PRIX NOBEL DE CHIMIE ET DE LA PAIX
  20. 20. PHOTO BY HTTP://RAINESPORTFOLIO.COM/PROCESS-CASE-STUDY/ AU-DELÀ DE L’IDÉE ÉVIDENTE DE LA QUANTITÉ PLUS QUE DE LA QUALITÉ SANS JUGEMENT, POUSSEZ LES MURS MENTAUX ET LES CROYANCES LIMITANTES BRAINSTORMEZ
  21. 21. FORMALISEZ LA PROPOSITION DE VALEUR POUR LE CLIENT ET L’ENTREPRISE POINTER LES BONNES SOLUTIONS PHOTO BY HTTP://RAINESPORTFOLIO.COM/PROCESS-CASE-STUDY/
  22. 22. DONNEZ VIE À VOS IDÉES REFLET DE L’AVANCEMENT PHOTO BY DUSTIN LEE ON UNSPLASH TECHNOLOGIE • FAISABILITÉ • CE QUE LA TECHNOLOGIE PEUT FAIRE BUSINESS • VIABILITÉ • MAINTENABILITÉ • CE QUE LA VALEUR GÉNÉRÉE PREND/DONNE ? PERSONNES • DÉSIRABILITÉ • BESOINS PROTOTYPEZ ÉTUDIEZ LA VIABILITÉ
  23. 23. PHOTO BY BEN WHITE ON UNSPLASH SHOW DON’T TELL TELL DON’T SELL OBSERVER ECOUTER SE TAIRE RÉCUPÉRER DU FEEDBACK GAGNEZ EN EMPATHIE TESTEZ
  24. 24. http://rainesportfolio.com/index/#/merchant-and-muse/ https://sidlaurea.com/2013/10/26/innovation-in-perspective/ http://www.designdug.com/best-prototype-tools-mobile-app-designers/
  25. 25. REDEFINE PHOTO BY LUDDE LORENTZ ON UNSPLASH ITÉREZ
  26. 26. RENDEZ DÉSIRABLE EN EXTERNE ET EN INTERNE SIMPLIFIEZ VOTRE DISCOURS POSEZ LES ARGUMENTS FORTS AU DÉBUT PARLEZ AU CŒUR AUTANT QUE LA RAISON ETAYEZ DE DONNÉES D’EXPERTS PHOTO BY ANNIE SPRATT ON UNSPLASH
  27. 27. PHOTO BY RODION KUTSAEV ON UNSPLASH AYEZ CONFIANCE DANS VOTRE CRÉATIVITÉ ET ATTAQUEZ LES CHOSES AVEC OPTIMISME ALLEZ À LA RENCONTRE DE VOS UTILISATEURS AVEC UNE POSTURE DE DÉBUTANT ETUDIEZ LES PROBLÉMATIQUES SOUS UN ANGLE SYSTÉMIQUE CHERCHEZ LES ÉMOTIONS ET MOTIVATIONS SI VOUS VOULEZ UNE BONNE IDÉE, AYEZ EN PLEIN PROTOTYPEZ SIMPLE, TESTEZ AU PLUS VITE SHOW DON’T TELL, TELL DON’T SELL ITÉREZ AUTANT QUE POSSIBLE DEVENEZ UN STORY TELLER RAPPEL
  28. 28. CHAPITRE LE BON PRODUIT OUTCOME FOCUS CENTRÉ UTILISATEUR BUSINESS MODEL VISION CULTURE PRODUIT
  29. 29. GRÉGORY ALEXANDRE GREGORY.ALEXANDRE@GOOOD.PRO @GREGALEXANDRE

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