$95,100 Associate: $104,328 Professor: $140,172

1. MARKETING PLAN FALL
2014
Marketing/PR Committee

2. HOW DO WE REACH OUR
AUDIENCE?
Social Media
• Facebook, Twitter, Instagram, Pinterest
•Word of Mouth
• Friends, family, classmates, peers, professors
•Traditional Media
• Flyers, banners, posters, Miami Student Newspaper
•Minor Events
• Mega Fair, Fashion Show, Halloween Handouts, Good Luck Station, Valentine’s Day

3. WORD-OF-MOUTH: OUR SECRET
WEAPON
HTTP://ADAGE.COM/ARTICLE/GUEST-COLUMNISTS/WORD-MOUTH-MAINSTREAM-MEASUREABLE/239501/
“…social voice (defined as both online and offline word-of-mouth) increased
marketing effectiveness up to 54%, and a 10% increase in social voice
resulted in a sales lift of up to 1.5%. Also, offline WOM had a more
significant impact on buying outcomes than social media.”
With this in mind, it is important to view our marketing,
both offline and online, as a way of generating WOM.

4. TRADITIONAL MARKETING
HTTP://WWW.MARKETING-SCHOOLS.ORG/TYPES-OF-MARKETING/TRADITIONAL-MARKETING.HTML
“Most traditional marketing strategies fall under one of four
categories: print, broadcast, direct mail, and telephone.”

5. DIGITAL MARKETING: DEFINED
HTTP://WWW.BUSINESSDICTIONARY.COM/DEFINITION/DIGITAL-MARKETING.HTML#IXZZ39TU786PF
“The promotion of products or brands via one or more
forms of electronic media. For example, advertising mediums
that might be used as part of the digital marketing strategy
of a business could include promotional efforts made via the
Internet, electronic billboards, mobile phones and social media.”

6. HTTP://TECHCRUNCH.COM/2013/05/03/WITH-OVER-15M-SITES-BUILT-WEEBLY-LAUNCHES-NEW-PLANNER-AND-
MOBILE-EDITOR-BRINGS-WEBSITE-CREATION-SERVICE-TO-ANDROID/

7. HTTPS://WWW.VERISIGNINC.COM/ASSETS/RESEARCH-SMALL-BUSINESS-SEPTEMBER2013.PDF
DIGITAL MARKETING: WEBSITE
44%
26%
10%
9%
9%
2%
METHODS OF ONLINE PRESENCE
Website Social Media E-Commerce Site Blog Local Review Site Other

8. DIGITAL MARKETING: WEBSITE &
EMAIL
HTTPS://WWW.VERISIGNINC.COM/ASSETS/RESEARCH-SMALL-BUSINESS-SEPTEMBER2013.PDF
65%
Of small businesses with an online presence said they elected to create a
company website because it makes their company look more credible
60%
Of small businesses said that a website is
critical for a small company’s success
82%
Of small businesses with an online presence would
recommend investment in a website to other small companies in their
industry
92%
Of small businesses say they feel that branded email makes their
business look more credible
89%
Of small businesses with an online presence prefer a .com domain name
for their company website.

9. DIGITAL MARKETING: WEBSITE
HTTP://WWW.SEARCHENGINEJOURNAL.COM/HOW-YOUR-DOMAIN-NAME-WILL-IMPACT-SEO-SOCIAL-MEDIA-
MARKETING/
These are the most important aspects of a website:
1. Have a brandable domain
2. Pick a .com extension
3. Be memorable
4. Be relevant
5. Easy to spell
6. Sound authoritative
7. Shorter is better
8. Be unique

10. WEBSITE TARGET AUDIENCE
• Alumni
• Oxford Residents
• Staff
• Faculty
Students are not the target of this website, however,
international students who are not on social media may
find a website more useful when gathering information
on the event.

11. SOCIAL MEDIA: DEFINED
HTTP://WHATIS.TECHTARGET.COM/DEFINITION/SOCIAL-MEDIA
“Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing
and collaboration. Websites and applications dedicated to forums,
microblogging, social networking, social bookmarking, social curation,
and wikis are among the different types of social media.”

12. FACEBOOK
HTTP://WWW.PEWINTERNET.ORG/2013/12/30/DEMOGRAPHICS-OF-KEY-SOCIAL-NETWORKING-PLATFORMS/

13. TWITTER
HTTP://WWW.PEWINTERNET.ORG/2013/12/30/DEMOGRAPHICS-OF-KEY-SOCIAL-NETWORKING-PLATFORMS/

14. INSTAGRAM
HTTP://WWW.PEWINTERNET.ORG/2013/12/30/DEMOGRAPHICS-OF-KEY-SOCIAL-NETWORKING-PLATFORMS/

15. PINTEREST
HTTP://WWW.PEWINTERNET.ORG/2013/12/30/DEMOGRAPHICS-OF-KEY-SOCIAL-NETWORKING-PLATFORMS/

16. LINKEDIN
HTTP://WWW.PEWINTERNET.ORG/2013/12/30/DEMOGRAPHICS-OF-KEY-SOCIAL-NETWORKING-PLATFORMS/

17. WHO IS OUR TARGET
DEMOGRAPHIC?
1. Students
2. Alumni
3. Faculty
4. Staff
5. Oxford Residents

18. MIAMI STUDENTS Demographics

19. MIAMI UNIVERSITY
STUDENT DEMOGRAPHICS
Female
52%
Male
48%
GENDER
HTTP://COLLEGES.USNEWS.RANKINGSANDREVIEWS.COM/BEST-COLLEGES/MIAMI-UNIVERSITY-OXFORD-7104

20. MIAMI UNIVERSITY
STUDENT DEMOGRAPHICS
In Fraternity
76%
Independent
24%
MALE STUDENTS
In Sorority
75%
Independent
25%
FEMALE STUDENTS
HTTP://COLLEGES.USNEWS.RANKINGSANDREVIEWS.COM/BEST-COLLEGES/MIAMI-UNIVERSITY-OXFORD-7104

21. MIAMI UNIVERSITY
STUDENT DEMOGRAPHICS
43%
19%
18%
11%
9%
MAJORS
Business Related Education Social Sciences Biological Sciences Psychology

22. MIAMI ALUMNI Demographics

23. MIAMI UNIVERSITY
ALUMNI DEMOGRAPHICS
HTTP://MIAMIOH.EDU/NEWS/ARTICLE/VIEW/17660
Starting Salary:
Mid-Career:

24. MIAMI UNIVERSITY
ALUMNI DEMOGRAPHICS
35%
13%
11%
11%
5%
5%
4%
ALUMNI
Cincinnati Area Greater Chicago Area Cleaveland/Akron Area
Columbus Area Greater NYC Area Dayton Area
Washington DC Metro Area Greater Atlanta Area San Francisco Bay Area
Greater Denver Area Greater Detroit Area Indianapolis Area
Greater Boston Area Greater Los Angelos Area
HTTPS://WWW.LINKEDIN.COM/EDU/ALUMNI?ID=19116&FACETS=G.US:0&KEYWORD=&DATETYPE=ATTENDED&ST
ARTYEAR=&ENDYEAR=&INCNODATES=TRUE&START=0&COUNT=10&FILTERS=OFF&TRK=EDU-UP-NAV-MENU-
ALUMNI

25. OXFORD RESIDENTS Demographics

26. HTTP://WWW.CITYOFOXFORD.ORG/SITES/DEFAULT/FILES/ECON_DEV/GENERAL%20POPULATION%20AND%20HO
USING%20CHARACTERISTICS.PDF
OXFORD, OH
RESIDENTS DEMOGRAPHICS
52%
48%
GENDER
Female Male

27. 2% 6%
19%
12%
4%
22%
35%
25 YRS OR OLDER EDUCATION
Less than 9th grade 9th to 12th, no diploma
High School Graduate Some college, no degree
Associate's Degree Bachelor's Degree
Graduate or Professional Degree
OXFORD, OH
RESIDENTS DEMOGRAPHICS
HTTP://WWW.CITYOFOXFORD.ORG/SITES/DEFAULT/FILES/ECON_DEV/SOCIAL%20CHARACTERISTICS.PDF

28. OXFORD, OH
RESIDENTS DEMOGRAPHICS
5%
74%
8%
7%
6%
AGES
14 & Under 15 to 29 years 30 to 49 years 50 to 64 years Over 65 years
HTTP://WWW.CITYOFOXFORD.ORG/SITES/DEFAULT/FILES/ECON_DEV/GENERAL%20POPULATION%20AND%20HO
USING%20CHARACTERISTICS.PDF

29. HTTP://WWW.CITYOFOXFORD.ORG/SITES/DEFAULT/FILES/ECON_DEV/ECONOMIC%20CHARACTERISTICS.PDF
OXFORD, OH
RESIDENTS DEMOGRAPHICS
25%
9%
14%
9%
11%
12%
7%
6%
5% 2%
YEARLY HOUSEHOLD INCOME
Less than $10,000 $10,000 to $14,999 $15,000 to$24,999
$25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999
$75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999
$200,000 or more

30. HTTP://WWW.PETERSONS.COM/COLLEGE-SEARCH/MIAMI-UNIVERSITY-000_10002558.ASPX
MIAMI UNIVERSITY
FACULTY DEMOGRAPHICS
43%
57%
GENDER
Female Male

31. HTTP://WWW.AMERICAN-SCHOOL-SEARCH.COM/FACULTY/MIAMI-UNIVERSITY-OXFORD
MIAMI UNIVERSITY
FACULTY DEMOGRAPHICS
27%
29%
16%
9%
10%
9%
RANK
Professors Associate Professors Assistant Professors
Instructors Lecturers Unranked Teachers

32. HTTP://WWW.AMERICAN-SCHOOL-SEARCH.COM/FACULTY/MIAMI-UNIVERSITY-OXFORD
MIAMI UNIVERSITY
FACULTY DEMOGRAPHICS
Professor $140,172
Associate Professor $104,328
Assistant Professor $95,100
Instructor $49,500
Lecturer $67,272
Unranked Teacher $56,069
Average Faculty Salaries by Ranking