IP- Benchmarking
There are multiple fields where the process of benchmarking could be applied and one of them is IP Benchmarking or Intellectual Property Benchmarking.
Though first time the term was used in 1987, however, the field of IP benchmarking is quite new. The purpose of this presentation is to let the viewer know how he can benchmark himself using his IP and what associated metrics of the process he should consider.
You can read the full article from here - http://www.greyb.com/why-ip-benchmarking-is-important/
2. In the recent years, the technology industry
has seen a significant rise in patent filing
activities.
2006
2007
2008
2009
2010
2011
3. This has presented some never seen before
problems in front of managements. For example,
Are we spending more money on patents as
compared to our competitors?
What is our ROI on patents?
Are we filing patents in the right direction i.e. in
sync with our business vision?
Are we protecting our core products?
And many more...
4. These, and many such problems, led to
proliferation of a new performance metric
that today is known as
IP benchmarking.
6. What is IP Benchmarking?
A process where a company,
based on its intangible assets,
assess and evaluate its position in
the market compared to its
competitors.
7. The four metrics of IP Benchmarking
1. Selection of the competitor
2. Number of Patents Filed vs. Licensing
Revenue
3. Research collaboration with Universities
4. Age and Size of Company
11. How PRDI is calculated?
The PRDI ratio is calculated based on how the
company has invested in its R&D over the
period of time and how that investment has
converted into intellectual property
15. 2 Number of
Patents Filed vs. Licensing Revenue
This metric can help understand the value of your
investment if you are also involved in licensing of
your technology. This metric provides a bird's eye
view of revenue earned per patent.
16. This metric is useful if your are
• A technology company, such as Qualcomm,
that earns significant revenue by licensing its
technology
• A university whose sole objective is to link the
success of its intellectual property initiatives
with the number of licensing deals