1.
Source
Tomoson Influencer
Marketing Survey
Key takeaway: Spend
your marketing dollars
wisely and with the
right influencers and
your brand may be the
next “it brand”
FACT:
On average, for every $1 spent on
influencer marketing, brands are making
back $6.50 in earned media value.

2.
FACT:
90% of consumers trust peer
recommendations. 33% trust ads.
Source
Nielsen Survey
Key takeaway: Consumers are
ad blind and hopefully part of
your your influencer marketing
strategy is reusing your
earned media all over the
digital world.

3.
FACT:
Marketers rated influencer marketing as the
fastest growing online customer acquisition
tactic.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Your
marketing peers love
influencer marketing for a
reason. It works.

4.
FACT:
68% of bloggers prefer to work directly with
brands instead of networks or agencies.
Source
Bloggers Weigh in on
Marketing Relationships
Key takeaway: Influener
marketing should be done
“in house” so relationships
can be nurtured and
owned.

5.
FACT:
Giveaways and sweepstakes earn higher
earned media value and engagement than
any other tactic in influencer marketing.
Source
Burst Media
Key takeaway: Get an
influencer’s audience
involved in your
influencer marketing
strategy for higher brand
lift.

6.
Source
Crowdtap: Social
Influence: Marketing’s New
Frontier
Key takeaway: If your
consumers are under 32,
you better have strong
relationships with social
media influencers.
FACT:
Consumers under the age of 32 spend
30% of their social media time digesting
peer written content.

7.
FACT:
User generated social posts account for
25% of search results for large brands.
Source
Being Your Brand: Current
State of Social Media
Key takeaway: Influencer
marketing helps in a
variety of ways including
SEO.

8.
FACT:
54% of marketers agree that “the smaller
the community the greater the influence.”
Source
Technorati Digital
Influence Report
Key takeaway: Crazy
idea but smaller
audience means more
engagement and
personalization in
content creation.

9.
FACT:
The most effective platform for influencer
marketing is blogs. Followed by Facebook.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Blogs
are the place
consumers go to seek
information about
brands and products.

10.
FACT:
68% of influencers have a blog.
Source
Technorati Digital
Influence Report
Key takeaway: Work
with bloggers as the
backbone of your
influencer marketing
strategy and utilize
their other social
channels in one swoop.

11.
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